Telemarketing is a marketing communications tool that is still widely used. Majority of the Small and Medium Enterprises (SMEs), and large corporations use it to create sales – in fact majority of them still consider it effective. Why is telemarketing, despite the technological advances, an effective tool? One main reason is that telemarketing can engage. Telemarketing is a form of engagement using voice-to-voice...
- Thursday, March 21, 2013
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