Toycon Has a New Logo | Comicon Philippines

Toycon revealed a new logo last night at exactly 9pm on their Facebook page.

The Toycon logo created buzz and positive reactions from the fans. The longest running and largest pop culture event in Asia presented a logo to cater to the growing millennial and international visitors that come every year to the event.

Toycon – Where Asia Comes to Play!

Toycon’s new tagline indicates the direction of where it is going.

It is now an International event that will flex its muscle to further increase the international visitors that are coming.

This all means that a better and grander line-up of activities is expected this year.

These activities are guaranteed to give the fans and fence watchers enjoy Toycon even more.

Toycon is the Comicon of the Philippines!

Toycon is the undisputed Comicon of the Philippines. It started the pop culture revolution in the country.

Now, it is capturing the heart of pop culture enthusiasts in Asia.

This year is, the 18^th year, and thru the years it has been adding value and making different toy and pop culture communities in the Philippines united.

Toycon’s Exclusive Toys

One of the things you should anticipate are the exclusive toys that will come out of Toycon.

This year there will be more exclusive toys that will come out in Toycon. And if t you are a toy collector, it will be one of those moments that you can call heaven sent.

Toycon’s Toy Designers Line-up Gets Bigger

When there are exclusive toys not far behind are the Toy Designers. There will be more local and international toy designers that will grace this year’s event.

As if exclusive toys are not enough, you are getting spoiled here.

Toycon’s International Influencers Guests

The era of influencers is here. Toycon is giving the community the taste of the future and beyond. There will be international influencers that will step into the massive doors of the undisputed Comicon of the Philippines.

Toycon’s International Artists

The international artists are a staple of Toycon. You have to watch out for the international artists. For now, the guessing game continues.

Toycon’s Pop Music Fest

We love music, who does not? This year, a popular Japan rock band in collaboration with one of our local legendary band will hit the stage of Toycon.

But more the two bands, other idol groups are also joining the fray.

You will rock your heart out, guaranteed!

Toycon’s Toy, Comic and Gaming Exhibition!

Toycon’s line-up of exhibitors just got bigger. And more international brands are coming to town.

So start saving and ready your collection instinct, because you will need that this year!

Toycon – It’s a New Playground

Toycon is proving indeed it is a new playground. And you definitely are part of the reason why?

So cheers and always check out the Toycon facebook page and the website for more updates.

Sunday, March 10, 2019
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Event Planners Guide to a Successful Event | Event Planner Philippines

Event Planner Philippines

Event Planners are in demand. They make the life of the associations and corporations easy.

Event Planners are not an expense. A failed event is.

For those wanting to jump the event management industry as event planners, here are some guidelines that you can use to deliver a successful event to your clients.

1. OKR – Objectives and Key Results

John Doerr in his book Measure What Matters popularized OKR. A tool used by Google, Intel and Bono of U2.

It is simple yet powerful.

If you are an event planner make sure you know the objectives and key results of the clients.

In the objectives, make sure you know the primary and secondary objectives. This will help you achieve the minimum and maximum expectations of the clients.

Key Results is the numerical expression of the objectives. It will tell you if you have achieved the objectives.

It follows Peter Drucker’s dictum, “What cannot be measured, cannot be achieved.”

Example:

Objective: Establish Event Y as the leading event of the industry.

Key Result 1: Achieve 15,000 visitors in three days,

Key Result 2: Achieve 200 exhibitors and sponsors,

Key Result 3: Get 20 Media Partners

As you can observe, the client wanted to attract 15,000 visitors in three days. This is the first key result that the client wanted to achieve. This becomes the primary objective.

2. Assemble a Winning Team

As an event planner, you must assemble a winning team. A person that will become part of the team must be placed according to their core competence.

One big factor when you are deciding who becomes part of your team is their attitude. Are they self-starters and need less supervision? Can they think on their feet alone?

In other words, are they leaders?

Forming a team of leaders is the key to creating a winning events team.

3. Create a Timeline

A timeline you created as an event planner and approved by the client sets the motion of accomplishment.

In the timeline, important schedules and accomplishments are highlighted. The point persons are shown.

A clear and simple timeline allows faster implementation of tasks.

4. Create a Differentiated Event

As an event planner, you are tasked to help the clients and associations to create a differentiated event.

A differentiated event is an event that stands-out with other events. It offers a fresh presentation of past events. It communicates value to its target market.

If your target market is excited about your event whether it is an expo, conference, corporate event or trade event, you have done your job as an event planner.

5. Create a Realistic Budget

OKR achievement is dependent on a realistic budget. The budget ensures the plan becomes alive.

Oftentimes, event planners are guilty of pleasing the clients even if the budget provided to them will not allow the achievement of even one key result.

Seasoned event planners know that the budget is critical to the success of the event. At the start of the engagement, experienced event planners have already established the deliverables of a particular budget.

If the budget is right, they can achieve what is promised. If the budget is not sufficient, they calibrate the key result; and inform the clients with candor what is doable.

Lastly, Event planners need to earn. We do not do events and help the clients because we feel doing it. We do it because it is our livelihood.

6. Create Coordination and Post Evaluation Meetings

Communication is the key to a good event planner and client relationship.

As an event planner, ensure that every step of the way, there is always coordination meetings and post evaluation meetings.

These meetings are venues of communications to thresh out differences, misunderstandings, insights and improvements.

These meetings create bonds between event planners and clients.

In Summary

There are other things that we can add to these guidelines. Still, if event planners focus and give special attention to these six guidelines, it is a guarantee that the event planners will be successful.

Having said this, do you agree? Do you have any guidelines that you would like to add? Feel free to let us know.

Thursday, February 07, 2019
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Three Compelling Reasons Why It’s Best to Have A Conference Manager | Conference Manager Philippines

Conference Manager Philippines

Earlier, I received a phone call from one of our partners, asking for our services. He wants us to handle the conference management of a client.

At first, the client is hesitant to acquire our services. But after explaining to her the benefits of outsourcing conference management, she is now a happy convert – and relaxed at the end of our conversation.

Why the sudden change of attitude?

If you are not a conference organizer, and faced with the task to organize one for the first time in your life, you will be overwhelmed.

Being overwhelmed is not good a sign.

What is at stake with your conference is your association and it’s reputation.

For some associations or organizations, it is more than protecting their reputation - it is survival.

Some associations get their one-year operational budget through the earnings of their one big annual conference. Because of this, they cannot risk having a red bottom line.

It will spell doom for them.

Why It’s Best to Have A Conference Manager

If you lack the expertise to manage a conference, you need a conference manager. Here are the reasons why:

Experience

You can tap to the vast and deep knowledge that a conference manager has. No need for major experimentation where the consequences are far greater than you can perceive.

Conference managers with more than five years of experience can help you navigate the dangerous path that awaits your conference.

Conference managers are like captains of ships; they will help you avoid the storms and perilous waters.

This is the power of an experienced conference manager.

Expertise

Competence builds confidence.

If you tap the services of an expert conference manager, you will have the confidence that your conference will be implemented near or above the level of your expectations.

Because you know that they have the capacity. Their capabilities gave you the assurance that your expectations will be met.

Best of all, you will have the certainty that all Critical Success Areas will be fulfilled, and that the vision your association or group set will come to life.

Cost Effective and Cost Efficient

When you buy a secondhand car, and experienced the hassle of having to bring it to an automotive shop every week, you will have the realization that you are a victim of “false economy”.

False economy is the notion that initially you have save a big sum of money on your purchase decision, but later realized, in the long run it is costing you more than you have saved.

The same holds true when you tried to save by attempting to take the role of a conference manager. You thought you are helping your association, but later realize that this decision is tedious and costly on your part, and your association as well.

If you outsource your conference manager, and award it to the right person or company, you have made the right and economical decision.

Conference manager will lower your cost because of their bargaining power with their suppliers.

They will help you avoid costly mistakes because they will guide you and veer you away from unwise decisions you may commit due to your limited experience in running a conference.

Even associations that are running their annual conferences and event for a very long time still tap the expertise of a conference manager.

You wanted to know why?

The answer is wise associations do it to have some leverage.

Creating and implementing a conference is a very risky proposition. If you are given a tool to lessen the risks, will you not lessen the uncertainties?

Conference Manager does it to your conference.

So the next time that you are planning a conference, never hesitate to call a seasoned conference manager, conference organizer or conference event management company.

They are there to serve an important purpose, and help you hack your way to success.

If you are lucky, you will have what you want without sweating it out.