Registered Marketing Professional (RMP) aspirants took the exam today at the Asian Institute of Management.

The number of RMP aspirants increased this year by 50%. RMP aspirants came from different universities in Metro Manila and nearby province.

This year is the ninth year that the Registered Marketing Professional (RMP) certification exam is being conducted by the Junior Achievement Worldwide – an international organization that aims to spread entrepreneurship and raise the standards and competencies of graduating students in the Philippines and the world.

The Registered Marketing Professional certification is very important as it raise the competency level of graduating marketing students in the country.

Certification is one of the tools that help the companies to receive qualified and competent workforce.

For aspiring graduated students of marketing, RMP after their name validates their knowledge and competencies in marketing. RMP makes them confident and qualified to tackle the challenges that the corporate world poses.

In fact, all over the world certification is a means to validate and provide an edge to graduating students and professionals.

Besides the exam today, November 10, 2018, there will be another exam this coming November 17, 2018 at the Asian Institute of Management.

In addition, RMP exams are also scheduled in Baguio, Tuguegarao, Naga and Davao City.

Next year, there will be another exam this January 2019 for Metro Manila.

* * *

To help you succeed in your dream to be a Registered Marketing Professional, you may enroll at Success Institute Philippines. The institute will help you gain more confidence and prepare you on the challenges of taking the RMP exam. Call tel. no. 633-0153 or visit www.successinstituteph.com.

The high cost of staging events because of the current economic condition of the Philippines might affect events management in 2019.

The unchanged inflation rate of 6.7% this October 2018, and the forecast of experts that this condition will continue if no dramatic actions are taken by the government will have an telling impact on the event management industry.

Add the fact that the peso currency recorded a 7% slump this year. Companies across the board will display a changed of direction and approach in using events in their marketing communication strategies. A direction marked by conservatism and caution.

The situation forces event management companies in the Philippines to offer more and cut cost in order to attract the reluctant clients.

Creative solutions are now in demand in order to survive this quagmire.

Event management companies in the country must look at the cost of staging an event and re-adjust and recalibrate those that are taking much of the budget.

Even the size of the event will undergo examination. Is it wise to downsize the event and focus on the right attendees that needed to be in the event?

Event managers must contemplate these two critical questions.

Venue cost for local event management companies is one of the big pies in event management budget. The challenge is to find affordable one, yet the objective of the event is not sacrificed.

The collab spaces are poised to benefit from this adjustment.

  

As of now, we cannot quantify the impact on the event management industry of the rising cost because of inflation and currency slump that the country is experiencing.

But the clarion call is clear, navigate consciously and adjust our strategies in order to survive and thrive in this difficult situation.

Event Management Christmas Team is in demand this November and December.  Everywhere companies will be celebrating their Christmas Parties.

This is the season where event management team plays an important role.

Hiring an event management team is a necessity and not a luxury.

It is very difficult for key personnel to manage their in-house Christmas Parties. It becomes a heavy task when the Christmas Party is held outside the company.

The roles and responsibilities are myriad that it can be overwhelming for personnel that also have deadlines to meet in the end of the month and year.

Consider the following tasks: venue coordination, suppliers’ coordination, theme conceptualization, food and beverage, program creation and the list goes on.

Recently, a big company in the field of engineering decided to tap the help of the event management company. For many years, this company is contented to assign the tasks to key personnel of HR and Marketing Department. This changed dramatically when in the program one of the assigned personnel accidentally included dance group that performed a sexually provocative dance number.

This incident should have been a small incident if not for the presence of the international partners present in the event.

From then on, the engineering company never let any stone unturned, they hired an event management company that ensures that all activities are checked, and all presentations are reviewed before it is implemented.

Obviously, the in-house staff fault is that they are already are already loaded with their existing job functions, and their focus to the additional event management tasks maybe limited.

The Benefits of Hiring an Event Management Team

When you tap an event management team, you get to enjoy the following benefits:

Focus on What Matters Most

If you have the budget, you must hire an event management company.

This is the best decision that you can do this holiday season. First of all, it is not your core competency. Second, the event diverts you from your critical tasks. Third, if you are allowed to focus on what matters most, you become more productive.

And this is the essence of hiring an event management company that will make your Christmas Party another memorable experience.

The 10^th Philippine Business and EntrepreneursExpo is set this August 29 -  September 1, 2019, Megatrade Hall, SM Megamall.

Despite the high inflation rate, the Philippine Business and Entrepreneurs remain bullish.

In the Philippines, SMEs are defined as any enterprise with 10 to 199 employees and/or assets valued from P3 million to P100 million. SMEs and micro enterprises combined make up 99.6% of establishments in the country (Rappler).

The 2016 List of Establishments of the Philippine Statistics Authority (PSA) recorded a total of 915,726 business enterprises operating in the Philippines. This was 1.64% more than the 900,914 business establishments reported in 2015. Micro, small and medium enterprises (MSMEs) account for 99.57% (911,768) of the total establishments, of which 89.63% (820,795) were microenterprises, 9.50% (86,955) were small enterprises, and 0.44% (4,018) were medium enterprises. Large enterprises made up the remaining 0.43% (3,958) (DTI). 

The increase of Small and Medium Enterprises in the country is noticeable. As technology platforms are contributing to the fast growth and birth of new entrepreneurs.

The increased of online users in the country pushed the business to establish their online presence.

SMEs followed this practice. As some SMEs are now generating sales from their online activities.

However, the recent National Retailers Conference and Expo revealed that companies must combine online and offline strategies.

The Offline Strategies pertain to traditional media and other promotion mix available.

The online and offline strategy assures that the Integrated Marketing Communication are implemented in the companies, more so with SMEs who needs more human interaction with clients to gain wider awareness.

The 10^th Philippine Business and Entrepreneurs Expo 2019 promises to provide more lead generations, business partners and sales conversion to partner-companies that will join the exhibition.

As for the consumers and target market of the event, they will benefit from wider business categories that they can choose to partner.

Second, they will benefit from the various conferences lined-up in the event.

The 10th Philippine Business and EntrepreneursExpo 2019 is already a decade old, and continuously find was to add value to exhibitors and visitors.

The goal of the event never changed, to be a promotion platform where buyers and sellers meet in order to expand business and stimulate entrepreneurship in the country.

Exlink Management and Marketing Services Corporation is the producer and organizer of the event. For more information and partnership, visit www.philippinebusinessentrepreneursexpo.com or email info@exlinkevents.com. You may also call tel. no. 633-0153.