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Tuesday, October 16, 2018
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The Best Event Management Company in the Philippines

Best Event Management Company Philippines

Ladies and Gentlemen, the best event management company in the Philippines is… (Drumroll please) is dependent on the judgment of the clients, and is dependent on the categories or type of events.

Not All Event Management Companies are the same

The event spectrum is wide. There are event management companies that specialize in social events like birthdays and weddings, some event management companies in corporate events, and the others on business events.

Even in these sub-categories, there are specializations. Take for example the corporate event organizers; some are well versed in handling auto industry companies. Others are competent in handling the fashion brands, and the lists go one.

Specialization is the Key

You cannot be jack-of-all trades.

Any organizers that pretend to claim that they are competent in all industries and type of events are not telling the truth.

In this industry, specialization is the key. You are recognized on the basis of the niche where you known and established your reputation as the leader when it comes to organizing and staging events in a particular industry.

Therefore, the best question to ask is what industry or type of events your company can compete to be one of the best or if not the best event management company in the category you choose.

You are only good as your last performance

You are only good as your last performance. This is the mantra of most of the event management companies in the Philippines, and the world.

Who then should be considered the best event management company in the Philippines?

The answer would be in one moment in time a particular company is the best event management company in the Philippines.

The recognition can only last for one month or one year.

Complacency and the changing competitive environment allows for new players to wrestle the title of the Best Event Management Company in the Philippines.

Yes, this claim to fame is ephemeral.

Different Award Giving Bodies, Different Requirements

Another areas to look for is the different requirements that associations, institutions and award giving bodies use in determining the Best Event Management Company in the Philippines, and the world.

It is great to win the award and be recognized. But the debate continues and will continue.

The Best Event Management Company is a title that is non-existent. But the Best Event Management Companies in different categories are existing and accepted by the industry.

Some Requirements in Determining the Best Event Management Companies

The lack of a consistent award giving body for the industry leaves the debate open.

Still, the Best Event Management Companies in the Philippines in different categories must possess the following:

1. Legal Personality – the age of fly-by-night companies, an event management company must establish its legal personality;

2. Proof of Concept – the documented events they implemented;

3. Profitability – an event can be considered best if it achieves its objectives. Most of the time, it is the bottom line.

In Conclusion

The Best Event Management Companies in the Philippines are many, and not reserved to one company.

At the same time, one company cannot claim or announce they are the best event management company. Event Management Companies claiming the title must backed it by an award or recognition coming from its peers or an award giving body.

Thursday, October 04, 2018
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MICECON 2018 in Bacolod

MICECON 2018 Bacolod

Sunday, September 30, 2018
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Event Management Philippines: Three Challenges that Needs to be Addressed by Local Event Management Companies this 2019

event management Philippines

This year is sweet but not easy for the event management industry in the Philippines. Although, we still have one quarter left before we say goodbye to 2018, the trends may not change for this coming three months.

Several factors contributed to this atmosphere.

Inflation and Instability

The economic outlook of the country is in a precarious position. This must be addressed or else we will see a drop in the number of business events that will be implemented.

As we experienced in the past, the high cost of staging business events are not advisable. Companies are more inclined to find other means of affordable marketing activities.

The digital space is so attractive that most of the budget will go there if this rising prices and inflation will go unabated.

Data Privacy and Creative Lead Generation

The Philippine Data Privacy Act passed last 2012 is a new law that is a challenge for companies that do lead generation.

It is still in its infancy but more education and forums must be conducted to appreciate the law and allow event management companies to strategize on how to follow the law, and at the same time, perform two of its most important tasks – Lead Generation and Client Engagement.

Consumers are wary of sharing their data. The law was created to protect them. Event management companies that do marketing activities that solicit data from the clients must create programs that will prevent abuses and misuse of the data.

More ASEAN Players in the Philippine Market

Competitions are getting stiffer. The increasing number of business event management companies, travel agencies venturing to event management, event management freelancers, and the biggest threat, the entry of ASEAN event management players in the country.

Competition is good. It allows all companies to be on their toes, and provide better value to the target market. However, local companies are at the disadvantage, foreign players are bringing a large stash of cash, a firepower that is hard to compete against.

This difficult situation is aggravated by the government’s lack of protection, and incentives that will give some fighting chance to local business event management companies.

In Conclusion

The road to success of the event management companies in the Philippines is stiff and narrow.

Filipinos always take pride of enduring the hardships and winning the fight. In this case, the underdog myth is never going to happen. It will take more than faith to succeed and survive next year.

As our ASEAN neighbors gear up for bigger things next year, we need to address these three challenges as a country. The synergy of government and private companies are more than ever needed and critical to change the course of the industry next year, and in the near future.

Friday, September 28, 2018
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The Best RMP Review Center

Registered Marketing Professional (RMP)

Registered Marketing Professional (RMP) Review Center

The Best Event Management Company in the Philippines

Not All Event Management Companies are the same

Specialization is the Key

You are only good as your last performance

Different Award Giving Bodies, Different Requirements

Some Requirements in Determining the Best Event Management Companies

In Conclusion

MICECON 2018 in Bacolod

The Philippine MICE Road Map 2030

Event Management Philippines: Three Challenges that Needs to be Addressed by Local Event Management Companies this 2019

Inflation and Instability

Data Privacy and Creative Lead Generation

In Conclusion

Request for Proposal

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