It has been said that 32% of executives say that retaining existing customers is in top of their agenda, and 65% of a company's business thrives from its existing customer base. Therefore, we should consider our current customers as the ones who will advocate for your business.

Most of the time, Marketing Managers invest in inviting more customers than tending to the present customer base they have; but some are getting wiser and wiser that they also balance both markets. This is good. Here's why:

• A good combination of in-house promotions and word-of-mouth marketing means that as your marketing strikes out your target markets, word-of-mouth will convince them further.
• If you have a Loyalty Program, you can integrate it - for example, if your friend shows up their loyalty card at your store, he/she gets an extra drink that they can share to you. If you liked it, you are sure to crave for it, turning you from a customer to a fan.

Hyundai (n). A manufacturer of cars.
Abenson (n). An appliance distributor.
Unilab (n). Among the leading medicine producers in the country.

All of these three have one thing in common: They are not only looking to themselves to improve, they know better - they want to learn from other leaders at the Customer Love Fest.

This year's Customer Experience Conference is sure to be an interesting one as we have the leaders from various companies talking on stage about the latest technologies, tips, and insights on today's Customer Experience industry.


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the Tower Club Makati. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Fountain Head Technologies' Managing Director James Cruz!

James Cruz has 18 years of learning and global IT management experience working for Fortune 100 companies, developing and executing strategies into operational deliverables across the areas of IT Governance, Application Delivery, Information Security, IT Outsourcing, Infrastructure management, and Next-Gen Cloud Architecture. He has considerable experience with Cloud architecture and shared services strategies while working in Microsoft, Hewlett-Packard, and Procter&Gamble.

He is a project management practitioner with lead experience on international technology projects up to US$50 million spanning the U.S., E.M.E.A., and Asia. He was Treasurer and Board Director for ISACA Singapore Chapter for 5 years. As a technical manager in Microsoft, James helped build the shared services team, processes, and infrastructure for Microsoft’s global online services and Cloud computing platforms. James has broad experience working in the U.S., Western Europe, and most of Asia.

See James Cruz at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Loyalty Program Consultant Joey P. Reyes! Joey P. Reyes is a Loyalty Program Consultant with almost a decade of work experience in Sales and Consultancy.

See Joey at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Avail.at Business Head Bea Hernandez!

Bea Hernandez is the Business Head of Avail.at, which specializes in converting traditional performance based rewards programs, into one that is online, always-on, curated and efficient. Among Avail.at’s clients include, Ayala Land Premier, Security Bank, UCPB Rewards, Nissan, Country Bankers Insurance Corporation, iRegalo, Insightspedia and Rappler. Prior to Avail.at, she was the Marketing Manager for Ensogo, Corporate Communications Manager for GE Money Bank Philippines and a Customer Service Officer for myAyala.com.

See Bea at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Professional Trainer and Chief Executive Igniter of People Ignite, Inc., Ms. JV Wong!

JV Wong is the Chief Executive Igniter and Think On Your Feet® Master Trainer of People Impact, a professional training company which has served clients in the Media, Telecommunications, Financial and Pharmaceutical Industries and is partnered with the Philippine Retailers Association, Philippine Society for Training and Development Foundation, and the People Management Association of the Philippines.

See JV at the Customer Experience track of the conference on Day 2 (Friday, October 20).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Air21 President Reuben S.J. Pangan!

Prior to becoming the President of Airfreight 2100 (Air21), Mr. Reuben S. J. Pangan already has a career in customer service that spans two decades – from being a Front Desk Officer at the Manila Hotel just after he graduated, he became the Head of Sales and Customer Service and Assistant to the President of Air21 (1990-1995), VP for Customer Service of Globe Telecom (2001-2002), Business Unit head and CEO for Dynamic Outsource Solutions Inc. (DOS-I) (2003-2005), VP for Customer Service of Air21 (2002-2005), Vice President for Customer Relationship Management for Sun Cellular (2006-2013) and Head of Customer Care for both Sun Cellular and Smart Communications (2013-2015).

See Reuben S.J. Pangan at the Customer Experience track of the conference on Day 2 (Friday, October 20).


Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes XIRUS Technologies' Edward Ng straight from Singapore!

Edward Ng is an engineering graduate, Network Specialist and Entrepreneur from Hong Kong. He is the Founder of XIRUS Technologies, a company that researches, develops and deploys proprietary applications with WiFi. Before founding XIRUS, Edward has over 20 years of experience in blue chip US Tech firms.

See Edward at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


See Steven and other distinguished speakers, and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.