The two-day 2016 Customer Lovefest held at the New World Makati Hotel held last October 20-21, 2016 is attended by around 100 participants who want to learn from key resource speakers and interact with fellow professionals on how everyone can improve their relationships and experiences with their customers in the fields of Customer Loyalty & Rewards, Customer Relationship Management and Customer Experience.

Among the highlights of the event are the Brain Date, where they exchanged ideas on customer experience improvement with a select "date"; Quicknet, where delegates exchanged contacts with one another; and the Workshops, in which everyone shared their challenges and solutions in their respective fields.

These are aside from the valuable insights and outlooks from speakers Mr. Alex Araneta (Catalyst360 Training and Consultancy), Ms. Yayu Javier (AVANZA), Ms. Brie Caces (SM Hotels and Conventions), Mr. Paul Malcolm (Vivid Engagement), Ms. Pauline Pangan (AllFamous Digital), Mr. Darrel Wisbey, Ms. Cynthia Mamon (Enchanted Kingdom), Mr. Philipp Kristian Diekhöner (Die Denkfabrik), Mr. JJ Sison (AudioWAV Media), Dr. Nick Fontanilla (I-Metrics Asia Pacific), Mr. Bobby Horrigan (Enderun Management Consultancy) and Ms. Matec Villanueva (formerly of Publicis Manila) who shared their time with the delegates.

Th event capped off with a quick raffle to thank the delegates for their time well-spent. Overall, the 2016 Customer Lovefest is a resounding success despite bad weather conditions.

Ex-Link Events is certainly looking forward to next year's Customer Lovefest with a planned new look and set of speakers that will delight customer professionals.


The Customer Lovefest would like to thank New World Makati Hotel as its venue; the Bank Marketing Association of the Philippines (BMAP), Avolution, Grab for Work, Pag-IBIG Fund, Brother Philippines, Citibank and Avail.at as its major sponsors; Jade Pacific Residences, Nestea, Faber-Castell, Dinsmor Promo, Azumi Boutique Hotel, Organique Acai, MobileMINDS, Inc., Krispy Kreme Doughnuts, Dee's Gourmet Popcorn, TagCash, Avanza, Catalyst 360 Training and Consultancy, Enchanted Kingdom, Primo Loyalty and Rewards, AllFamous Digital, Vivid Engagement, Enderun Management Consultancy, AudioWAV Media, Inc., and I-Metrics Asia Pacific Corporation as its event partners; and media partners Malaya Business Insight, BusinessWorld, BusinessMirror, Manila Bulletin, Inquirer.net, Azrael's Merryland and Wish 107.5.

The Customer Lovefest is organized by Ex-Link Management and Marketing Services Corporation. For inquiries and partnerships, contact (02) 633-01-53, 643-38-87, SMS 0920-981-4376, 0920-924-2532 or email info@exlinkevents.com.

"And the King will say, ‘I tell you the truth, when you did it to one of the least of these my brothers and sisters, you were doing it to me!’" – Matthew 25:40 NLT

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With the ongoing saga on anti-drugs, our populace is now bombarded with the thinking of violence and state of lawlessness. The courage ("tapang") of the law enforcers to clean up our country from the menace of the society is complemented by the "malasakit," as discerned by the congressional spouses.

It is with this heart that the Congressional Spouses Foundation, Inc. (CSFI) heed the call of the Bureau of Jail Management and Penology (BJMP) and the Department of Interior and Local Government (DILG) on programs for rehabilitation and productivity projects for the inmates that are increasing in numbers these days.

"The P50.00 per day meal allowance on jails have been a challenge so as with the supply allocation for jails that have been affecting the national budget," according to DILG Undersecretary for Public Safety Atty. Jesus V. Hinlo, Jr.

With the "MALASAKIT INMATE-PRENEUR LIVELIHOOD PROGRAM" of CSFI, BJMP and DILG, not only that inmates can become productive, but also they can become contributors in growing the economy instead of being part of the cost affecting the national budget.

A practical example is the cost of walis tambo or walis tingting which covers millions every 6 months. CSFI will buy materials from the farmers and provide these raw materials to the inmates to do the labor, then the finished products will be bought by the DBM as the main customer. "These shall be the supply requirements every 6 months in all jails in the Philippines, it can give jobs to inmates and can provide savings to our country. This can also help the families of the inmates who were left behind upon inquest of their brothers, sisters, husbands, wives, mothers and fathers," according to CSFI Livelihood Committee Chairperson Ms. Aleta Suarez.

"The spirit of helping and kindness will surely make this program a success. Coupled with cooperation and proper management of resources including the human resource and raw materials, the enterprising spirit guided by proper business management knowledge and skills, this project can become an asset instead of liabilities in our society. So let us work hand in hand on this – Let the healing begin," said Ms. Alvarez.

Representatives from Pag-IBIG Fund attended the 2016 Customer Lovefest at the New World Makati Hotel last Thursday and Friday, October 20-21, 2016.

Among the activities that Pag-IBIG Fund representatives held during the two-day event are its promotion of their new Loyalty Card which gives users access to discounts in select shops around the country. This is aside from the inquiry services that they have set up for its members who are present in the Lovefest.

The Customer Lovefest thanks Pag-IBIG Fund for its participation, and its organizer Ex-Link Events is looking forward to have them in other business events around the metro.

Ex-Link Management and Marketing Services Corporation (Ex-Link Events) organizes business events such as the Customer Lovefest and the Philippine Business and Entrepreneurs' Expo. Call 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com for inquiries and partnerships.

• Sustainability. How will you make your Customer Experience program sustainable?
• Innovation. How will you innovate your Customer Experience processes through new technologies?
• Shopping Analytics. How can shopping analytics improve your customer service?
• New Experiences. Are your customers so satisfied that they're coming back frequently?
• Customer-Centric Trends. Have you heard about the latest trends in Customer Experience?

The 2016 Customer Love Fest will come in just three days, and to give you a sneak peek at this year's event, we would like to share to you a few words that can sum this up:

• Personal Image. How personal image can affect Customer Loyalty and Rewards?
• Implementation. What are the best practices in Customer Loyalty and Rewards?
• Competition. Check your Customer Loyalty and Rewards program to see if it still stands out
• Transformation. What are the benefits of Customer Loyalty, Rewards and Engagement programs for your business? 
• Age of Customer. How do you keep up in today's age where Customer Loyalty and Rewards are much valuable as ever? 
• Customer Expectations. What do you need to know about Customer Expectations and how it should bring up your company's next program?

Pag-IBIG Fund successfully maintained its ISO 9001:2008 certification for Membership Registration Process in 17 NCR branches. These branches passed the Surveillance Audit conducted by TUV-SUD PSB Philippines last August 18-26, 2016.

“TUV SUD, one of the world’s leading technical service organizations, informed us that our 17 branches in the NCR remain to be ISO-compliant. These are: Antipolo in Rizal; Ayala, Buendia I, Buendia II, and Guadalupe in Makati; Binondo and Manila in Manila; Caloocan; Commonwealth, Cubao, Kamias, and Quezon Avenue in Quezon City; Imus in Cavite; Muntinlupa; Ortigas in Pasig; Pasay; and SM Aura in Taguig,” said Vice President for Management Services Group and Head of the ISO Compliance Team, Voltaire M. dela Rosa.

Last December 2014, TUV SUD granted Pag-IBIG Fund an ISO 9001:2008 certification for the second time. The certification falls under the Advocacy and Capability Building Component of the Government Quality Management Program.  This component is expected to promote awareness, generate support, harness resources, and develop organizational capabilities in establishing, implementing, and continuing improvement of quality management system in public sector organizations.

The German firm’s Philippine office reviewed Pag-IBIG’s membership registration processes and found it to be worthy of the world-class certification. The ISO certification further boosts the agency’s credibility and adds value to its services. The firm gave Pag-IBIG Fund its second ISO certification that now covers all 17 NCR branches to date. This was maintained in December 2015.

Pag-IBIG Fund is the first key shelter agency in the Philippines to receive such certification in December 2011.  The agency earned the certification at a record time of three months and 19 days at that time.

This is a news release from the Pag-IBIG Fund.

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See Pag-IBIG Fund at the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

The officers and members of the Rotary Club of Mutya ng Pasig gathered as they commence its 17th Induction and Handover Ceremonies at Tanghalang Pasigueño in Pasig City last September 30. Among the guests of honor are Past District Governors Marilou Co and Tony Co, and All-Star District Governor Lorenzito "Jojo" Lorenzo with spouse Rowena.

Rotarians Renee Ann Rabulan, Marivic Leaño, Dr. Emehly Sevilla-Castillo and Jay Paul Agonoy are the new members that have been officially inducted to the Club as witnessed by Assistant Governor Dennis Umaly and DG Lorenzo.

Capping off the ceremony is the handover of duties and responsibilities from WCP Marian Claudette Tan to ASP Mitch Ballesteros, followed by the launch of the 100 Honors for Goodness Awards with painter and lupus survivor Nice So as its first awardee.

• Markets. Match your brand to your ever-changing market. If you are targeting the youth, you need to pep up your brand.
• Age. If you are a hundred-year old company, chances are you constantly refresh your logos or branding to fit every generation. If your company has stayed in business for more or less than a decade, you need to see if your brand is appealing enough to  This is a never-ending process as long as your brand 
• Elements. Before every company had a great logo, they had a dozen of rejected logo concepts. Think about the shapes, the color, the typography, and the meaning of each of it.
• Culture. Your company's culture also tells the kind of brand you want to show to your potential clients. If you are a brand that promotes its employees' well-being, you got to learn the work-play-live philosophy that is common in today's millennials. A company's culture is reflected by even just one employee working in your company.

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Join the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.