There are lots of events in the country covering spectra such as entertainment (concerts and contests, etc) and business (trade fairs and exhibitions, etc.), but there's one common ground for any kind of event: These may change all of a sudden.

We have here Bruce, who is an example of an event organizer. He, along with his team, has been formulating the program for their event as far as a year before the exact date. However, there are many adjustments that they have to take note of. These may include last-minute cancellations for guests, contests and activities, rescheduling of program activities, so on and so forth.

Bruce manages a concert that is long-awaited by enthusiasts of smooth jazz, especially those of the overseas guest/s that have been invited. One day, the specific guest had to postpone his appearance - this will make some fans sad as they had filed their leaves prior to the date of his appearance (considering that even some still have work on the weekends).

Luckily, this was just a reschedule, but what if the guest did cancel his appearance? That will definitely take a toll on Bruce, as he has to cancel the guest's round-trip plane tickets, hotel bookings, so on and so forth. This also affects their ticket sales - so much that they can refund the visitors who paid for the concert just to see the guest.

The next course for Bruce is to fill in the void that the overseas guest has left. Luckily, he was able to fill in the void by getting more local jazz artists, and while the anticipation of the concert did went down, Bruce was able to position it to a different niche, delving more into showcasing the local jazz scene instead of having just one big jazz concert.

What visitors should understand about events organizing? There are sudden changes that can hurt the fans and the organizers altogether. Now, even if Bruce was able to mitigate a flop, what will happen in next year's event? They will go back from the drawing board, picking up the pieces from what has happened and then prepare the next format for another one.

Change is constant, and this is really reflected on the event industry, no matter where you go. This hard yet exhilarating events industry is truly wonderful.

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If you've been going to events for a long time and appreciate the effort organizers give to each event and its visitors, why not discover your inner Bruce? We here at Ex-Link Events are looking for young, active and resourceful individuals to be part of our Events Staff. Send your letter of intent and resume at info@exlinkevents.com. You can also send your queries at the same email address.

Follow Ex-Link Events on Facebook, Twitter, YouTube and Instagram for updates and event offerings.

It's that time of the year again! The last four months of the year in the country, dubbed as the "-ber months," is said to be the time where we are preparing for the holiday season more than our neighboring countries. With that said, we expect many people to line up in malls or markets to buy gifts for their loved ones.

There're a lot of choices around, and you might want to get them all - but remember to get the present that your loved ones will appreciate the most. Here are some tips on how to prepare for your holiday shopping:

1. Keep the receiver in mind. Know his/her interests, likes and dislikes. The more you know about the things he/she appreciates in life, the better.
2. Ask advice from friends. Don't rely on just yourself. If you know his/her friends, you can ask them about the things and quirks he/she has.
3. Know your limits. Most of the time, we can't offer what we want to give to our loved ones
4. Know where to buy. Spend time to research on the places where you can buy the gifts. Spare a day or two to canvass and compare which place is the best one to buy gifts.
5. Know how to present the gift. Presentation is key. This depends on a case-to-case basis - if you are going to give to someone who can't afford it, make sure that it's special. If you're going to give to someone who can afford it but has no time to buy it, you can keep it simple as well. It all depends on how do you know the person you're giving to.

We hope this five tips give you a hindsight on what will you do for your holiday shopping - and this can also work for birthdays and debuts!

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We have five events that are coming up for the rest of the year, namely the Rotary Club of Mutya ng Pasig's Parenting Summit and MSME Business Development Seminar this month, the Customer Love Fest 2016 this October, the Kabuhayan Expo this November and the OFW & SME Business Expo this December.

If you want to have Ex-Link Events execute your business events, call 633-0153, SMS 0920 924 2532 or 0920 981 4376, or send an email at info@exlinkevents.com. You can also message @exlinkevents on Facebook Messenger, and follow @exlinkevents on Twitter and Instagram for updates.

The 7th Philippine Business and Entrepreneurs' Expo at the SM Megamall Megatrade Hall 1 has just finished its run last weekend. Aside from the exhibit, the 7th PBEX is filled  and here are the five takeaways from the event's conferences.

The opening day of the 7th Philippine Business and Entrepreneurs' Expo is going to be big as the ASEAN MSME Business Forum will be held on the first day of the Expo. Witness movers and shakers in the business as they talk about relevant topics that are connected to the incoming ASEAN economic transition.

Mr. Ricky Alegre from BusinessMirror will define the role of the media in the preparation to the ASEAN Economic community and Mr. Willy Arcilla of the Wong+Bernstein Advisory Group will ask us if we are ready for it. On the larger financial side, Mr. Benjie Oliva from the Philippine National Bank will discuss the state of the remittance industry in the time of ASEAN integration.

On the local SME side, DTI-NCRO3 Chief Ms. Elma Viray will talk about the benefits of Negosyo Centers and why businesses need to connect to it, and the Landbank of the Philippines will discuss the connection between SMEs, the financial institutions and the inclusive growth that is the buzzword for today's changing economy.

The ASEAN MSME Business Forum will take place at the seminar room of the 7th Philippine Business and Entrepreneurs' Expo inside SM Megamall Megatrade Hall 1 from 1pm to 5pm. For information on how to join, text 0920 924 2532 or send an email at info@exlinkevents.com. Seats are under a first-come, first-serve basis.

This forum is made possible with the Philippine Marketing Association, and is organized by Ex-Link Events and SM Megamall Megatrade Hall. For information on Ex-Link Events, please call 633 0153, 643 3887 or email info@exlinkevents.com

We have a special announcement for people seeking to improve their workplace - we will be having Business Consultant, Coach, RBG Philippines CEO and High Impact Trainer Mr. Raymond Lim to talk about "Harnessing the Human Capital of your Organization: 7 Proven Strategies to Double your Revenue and Triple your Profits" at the first day of the 7th Philippine Business and Entrepreneurs' Expo this August 26, 2016 from 11:00am to 12:00nn.

Mr. Lim leads the Money Making Muscles series of seminars, in which he has been through parts of the country to teach people how to be their best when it comes to investing. He has been featured on ANC and the Philippine Daily Inquirer as well.


Don't miss this chance - text 0920 924 2532 to pre-register. Seats are in a first-come, first-serve basis. This is made possible with RBG Philippines.

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The 7th Philippine Business and Entrepreneurs' Expo is organized by Ex-Link Management and Marketing Services Corporation. For partnerships, call 633-0153, SMS 0920 981 4376 / 0920 924 2532 or email info@exlinkevents.com. Follow Ex-Link Events on Facebook, Twitter and Instagram.

The country's economy is changing as time goes by, and all of a sudden, we'll be part of a bigger economic community in the next few years. Unlike before, Micro, Small and Medium Enterprises (MSMEs) will now have to compete in a much larger market which also involves neighboring countries.

To get ahead of the rest, you must equip yourself with knowledge in new trends going around the MSME industry, and if there's one place that we recommend you to do that, it's the Philippine Business & Entrepreneurs' Expo.

The Philippine Business and Entrepreneurs' Expo (PBEX) is an event that is part of our conscious effort in cultivating and nurturing the MSME Industry. This three-day event gathers a lot of visitors, and has been running for six years and counting.

This year’s event highlights various conferences that cater to the Micro, Small and Medium Enterprise industry. On the first day, the ASEAN MSME Business Forum will gather key resource speakers from parts of the ASEAN region to discuss ideas to help MSMEs expand to the region.
The Business Sustainability and Resiliency Seminar will take place on the second day, covering topics related to business preparedness and how to mitigate possible business troubles. On the last day, the MSME Success Forum will gather business owners and businesses for a day of knowledge- and idea-sharing.

Aside from the conferences, there will be a Business-to-Business (B2B) meetup on the first day and exhibits from different business throughout the whole expo.

If you’re in for three days of fun activities, come join the 7th Philippine Business and Entrepreneurs’ Expo at the SM Megamall Megatrade Hall 1 in Mandaluyong this August 26 to 28. Admission is FREE, and you can register online at http://www.philippinebusinessentrepreneursexpo.com to avoid queuing and receive updates.

For more information, visit the Philippine Business and Entrepreneurs' Expo on Facebook, call 633-0153, SMS 0920 924 2532 / 0920 981 4376 or send an email at info@exlinkevents.com.

Just last weekend, a tornado appeared in Manila out of nowhere, swinging objects surrounding it. The residents never knew that a tornado will pass through their area - what everybody know is the strong rains that have occurred in the early mornings of the weekend.

In these times, we don't know where calamities will appear - they may come while we sleep. This is the same with local businesses - go unprepared and be ready to fail fast. Let your business stay as a straw house and it will be blown away by the big bad wolf of changing times, trends and upgrades. This is why your business should be as free-flowing as a bamboo - even if it's a type of grass, it sways left and right, it's not bothered by the wind, and it's a very useful resource then and now.

Good thing we have the Business Sustainability and Resiliency Seminar this August 27. This features discussions on how to make your business sustainable from various resource speakers who are knowledgeable in their fields of work. From business coaching, to holistic approaches and to financial literacy, this seminar has got you covered.

If you don't want to let your business stay as a straw house, come to the Business Sustainability and Resiliency Seminar and get some bricks of wisdom to strengthen your business.

The Business Sustainability and Resiliency Seminar will be held at the Megatrade Hall 1, 5th Floor, Mega B of SM Megamall in Mandaluyong City. This is part of the 7th Philippine Business and Entrepreneurs' Expo. Follow the 7th PBEX on Facebook for updates. Want to visit the expo? Register for free! Interested in the Seminar? Register below!


This event is organized by Ex-Link Management and Marketing Services Corporation. For partnerships, call 633-0153, SMS 0920 981 4376 / 0920 924 2532 or email info@exlinkevents.com. Follow Ex-Link Events on Facebook, Twitter and Instagram.

The 23rd National Retail conference (NRCE) was held last August 10 to 11 at the SMX Convention Center Manila, and part of this year's NRCE is the Stores Asia Expo 2016 which is attended by delegates and visitors.

The said event features exhibits from various businesses, free seminars, and the Stores Asia Hub which demonstrates the uses of the products shown in the exhibit floor.


Free seminars were done throughout the course of the two-day event featuring various resource speakers. On the first day, Ms. Ilyn van Opstal of Francorp Philippines showed how to franchise in an interactive seminar where she answered questions from the curious audience, while Mr. Sandeep Walia, President of Hitachi Solutions Asia Pacific showed everyone recent retail innovations.

On the second day, the APAC Sales Director of Philips Digital Displays Mr. Rob Fowler addressed the attendees "The Digital Evolution" with enthusiasm, while Mr. Michael Francis Rivera of Micropinnacle Technologies Corporation introduced Qlik which makes business intelligence easier to do and customize.

All of these happened in the whole two days of the National Retail Conference. There's more retail innovations in store in the next year's NRCE and the Stores Asia Expo.

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The Stores Asia Expo 2016 was managed by Ex-Link Management and Marketing Services Corporation. If you would like us to manage your upcoming events, send us an email at info@exlinkevents.com or call 633-0153, 643-3887 or SMS 0920-981-4376. You can also talk to us via our Facebook page.

The MSME Success Forum, an activity of the 7th Philippine Business and Entrepreneurs' Expo, will be held on Sunday, August 28, at the Megatrade Hall 1 of SM Megamall in Mandaluyong City. Please take note that the event's program is subject to change without prior notice. Find us on Facebook to know how to be part of the Forum.

More surprises are in store at the 7th Philippine Business and Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall 1 in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.
This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.