It's the year 2016. Condominiums are booming around the metro and nearby areas, and one of the challenges that marketers are having is how to actually sell the units. The tried-and-tested method of setting up booths in high-traffic locations are still applicable but yet ignored, and so they thought of other ideas to make sealing deals easier.

There are major condominium developers that are including the "Experience" vibe in their methods, wherein they invite potential buyers to dinners, and even concerts - a major developer has done a concert with a notable singer-songwriter, in fact.

By applying the "Experience," these developers are making the buyers more enticed to buy a condominium unit from them. There is no public information on how effective this method is, but this innovation aims to expand the target market by providing something that is unique and bundling it with the elevator pitch of selling a condo unit.

Notable, there are two developers that are doing this out front, and we are expecting other developers to follow suit.

Get to know the latest updates and insights on Customer Love at the Customer LoveFest, which will happen at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

We've referred to earlier reports from the Philippine Statistics Authority on the tourism industry's contribution to the country's gross domestic product, which we can consider as well as the income generated by the country through its manpower.

This video gets in the details of Tourism Industry's "Big Chunk" that it has contributed to the growth of the country's income last year, and this is a must-see for those who want to take a step in the business of tourism.


There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

It's 2016. The word "startup" no longer applies to technology companies, and even some bigshot companies are now thinking like a startup. Design and appearance has evolved back to basics. Everything is connected.

As everything steps up, you and your workplace should do so as well, and here are three things you need to consider in innovating it:

• Know the latest trends. Knowledge is key when it comes to turning your business to a different direction, so read on the latest customer, employee and business trends to add to your knowledge. Get the concepts on the latest technology, visit expos and conferences, listen to resource speakers, so on and so forth.
• Observe your company's behavior. Your business' culture defines its personality, and if your business has a culture that you think is regressing nowadays, you need to step up and make your employees more alive through motivation and positive forward-thinking concepts.
• Build a transition plan. This is important especially if you are letting a new concept to your employees in and even to yourself. Start by letting everyone understand what the business is heading to in the future, and then show applicable proof/s that the direction will lead everyone to the goal. Once that's done, start changing the mindset of everyone gradually. This might take long (but not too long), but everyone will bear the fruits of a passionate workforce.

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There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes AudioWAV Media Inc.'s Mr. Jose Mario "JJ" Sison.

AudioWAV takes the lead in sensory branding. If you come inside a store or a mall and hear the background music, or get a hint of the distinct smell that goes with the brand, chances are they did it. Mr. Sison is a Director for one of AudioWAV's business units.

See him and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

Now that we're almost days away to a new presidency, the hopes of putting the country into a Federal state of government (if allowed by the congress) is coming to us. Nevertheless, with all the stress in the metro and the moves of various companies to relocate their sites outside of it, you should follow the same.

There's a lot of benefits in setting up your business outside of the metro, such as:

• Ease of access. You won't have to stay in traffic for two hours just to get to your office - plus points if you already have a home nearby, or better, you have a home-office setup.
• New customers, new behaviors to observe. If you think you know how your target customers behave, you're wrong. In every place, there's set of customers with different behavior, with different needs and wants, so it depends on the environment your business is into. Closely observing these behaviors will add more to your decision-making knowledge. Say, if a client gets to you and asks help to you, you know what you will answer. 
• New opportunities. Sure, you have to keep up with your target market, but that is the challenge. You can't take a bigshot coffee chain to a place where there's a few who can buy it, but you can size it down to reach your audience further.
• You got there first. Being the first in that area is a struggle, but you can put that short-term business into long-term with sheer dedication, and perseverance. If you were able to pull that off, chances are your business will be the first thing that your audience will recommend to.

If you are setting up a business in the countryside, there's definitely risks to take; but with risks comes opportunities to look further to accomplish your goals. The government support is there, the opportunity to serve your market is there, you just have to take the first step.

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There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes LOFT Innovation Fellow Mr. Philipp Kristian Diekhöner.

An emerging innovation leader and expert in building trust and value in the digital age, Mr. Diekhöner is an startup series organizer who has experience in management consulting and has helped establish financial services innovation activities in Asia.

He also shares his insight on print and online publications such as Esquire Magazine, E27 and Marketing Magazine among others.


See him and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

After all the good news that we've had a couple of weeks ago, we will face the biggest bad news that we've encountered by far this year, and that is when the United Kingdom of Great Britain has decided to leave the European Union (EU) just last week.

Great Britain has been part of the Union for 43 years. As part of the EU, the country takes part in its trade agreements. The "Brexit," as they call it, has brought in panic among investors, as it gets Great Britain back to scratch, leaving its residents, immigrants, investors and all worrying about their future.

What's worse, is that it seems the promises of leaving the UK will not be upheld at all, as news reports show that the ones who were leading the campaign had a major miscommunication with each other. The issue of immigration was among the reasons why the majority of the country's older generation has voted to leave the Union. The country's prime minister, David Cameron, has declared his resignation effective October.


Meanwhile, in Asia, the Japanese Yen is being monitored closely for developments, as it is said that the Yen is a safe spot. The Philippines is not safe, and will be affected by the Brexit. At the moment, the US Dollar is at 47 pesos, compared to the exchange rate of 44.88 pesos last June 18. This has a big impact on Filipinos who are working or residing in the UK as well, according to an economic expert.

Now, there are reports that its citizens are regretting the vote, and there is now a movement to nullify it. One thing is for sure at the moment: This news should be observed closely, as it has already affected the EU, the Euro, and even other countries. The Philippines, whether we like it or now, will feel the effects of the Brexit, especially those who rely on the Great Britain Sterling (GBP, also known as the British Pound).

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There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

"United we stand, divided we fall." This is the common quote attributed to teamwork, and this does not just apply to sports or politics, it's the motion that makes society work its way.

Today on our Road to PBEX series, we will discuss the basics on the Cooperative, why there are so many of them in the country, and why they're set up.

The concept of cooperatives started in England in 1844 with the Rochdale Society of Equitable Pioneers, who designed its Rochdale Principles which is included in Corporate Law studies of today.

A cooperative is like a corporation, and the "stock holders" are owners of micro, small and medium enterprises with each contributing an equity stock. Each member has to contribute something; but compared to a corporation, the members have equal voting power that is not determined by the value of the investment they gave to it. To add, the owner-members operate the cooperative for their own benefit. When the cooperative gains profit, its members has its share.

Taking a cue from our first post in the Road to PBEX series, "Who is Juan in the ASEAN Economic Community?," one has his share of contributions to others, and once they gather, they are building a community of owner-members that has its chance to stand amid incoming economic challenges.

While we are talking about Cooperatives in a business sense, there are also other kinds of cooperatives for personal benefit such as credit, insurance, consumer cooperatives, so on and so forth. Multi-purpose cooperatives are also common.

Being in a cooperative has its benefits, such as loans (in case of Credit Cooperatives). They require you to pay a membership fee and follow its rules and regulations which are set with a goal of benefiting its members.

Overall, joining a cooperative can be beneficial to those who will commit to it. As with the stock market, this can be a high-risk investment, depending on which cooperative you will join. Now that we have brought you the basics on cooperatives, it is your step if you will pursue an investment.

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There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes AVANZA, Inc. President and COO Ms. Yayu Javier as one of the speakers for this year's event.

She is an MBA graduate of the Ateneo de Manila university and has over 20 years of experience in loyalty and customer relationship marketing. She also has exposure in various companies ranging from retail, consumer goods and banking, and is an established expert in loyalty.

Ms. Javier has been part of the roster of speakers for the Customer LoveFest before, and now she's back to update us with the latest insights on effective loyalty and rewards program practices in the country.

See her and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The "Sulong Pilipinas: Hakbang Tungo sa Kaunlaran" dialogue at the SMX Convention Center finished yesterday. The two-day dialogue-workshop was initiated by the incoming administration of president-elect Rodrigo Duterte in an effort to pull out 9 million Filipinos from poverty.

What is Duterte's 10-point agenda for inclusive growth?

The incoming administration has set a ten-point agenda for inclusive growth, which are as follows (emphases ours):

1. Continue and maintain current macroeconomic policies, including fiscal, monetary and trade policies;
2. Institute progressive tax reform and more effective tax collection, indexing taxes to inflation. A tax reform package will be submitted to Congress by September 2016; 
3. Increase competitiveness and the ease of doing business. Relax constitutional restrictions on foreign ownership, except on land ownership, in order to attract foreign direct investment;
4. Accelerate annual infrastructure spending to account for 5% of Gross Domestic Product (GDP), with Public-Private Partnerships (PPP) playing a key role;
5. Promote rural and value chain development toward increasing agricultural and rural enterprise productivity and rural tourism;
6. Ensure security of land tenure to encourage investments, and address bottlenecks in land management and titling agencies;
7. Invest in human capital development, including health and education systems, and match skills and training to meet the demand of businesses and the private sector;
8. Promote science, technology and the creative arts to enhance innovation and creative capacity towards self-sustaining, inclusive development;
9. Improve social protection programs, including Conditional Cash Transfer (CCT) program, to protect the poor against instability and economic shocks; and
10. Strengthen implementation of the Responsible Parenthood and Reproductive Health Law to enable couples to make informed choices on financial and family planning.

In these past weeks, we've talked about the efforts and strategies in improving the ease of doing business in the country, such as Project Repeal of the National Competitiveness Council, the importance of amending the country's tax system and the Negosyo Centers, and so we ask...

What's the importance of the 10-point agenda in the Micro, Small and Medium Enterprise (MSME) industry?

• The 10-point agenda gives the feeling of being welcomed to set up shop,
• Increases the morale of budding businessmen as the agenda gives them optimism to pursue their own business plans, and
• Gives assurance that the government will back them up, and help them succeed.

We have seen news that provides inspiration and positivism these past few weeks, and we are one with everyone in the MSME industry in wishing and looking forward to the positive changes that are in store for us.

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There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.