The 2016 Customer Love Fest welcomes IKEA UAE, Qatar, Egypt and Oman Regional Digital & Content Marketing Manager Mr. Usama Qasem.

Usama has been working in web and digital marketing for over 10 years. He is one of the pioneers who early advocated for the importance of user experience (UX) and social media in the region.

During his career at IKEA he has helped the brand become the first furniture retailer in the Middle East to sell furniture online. In addition, his contribution towards the IKEA website and mobile website has earned the brand 2 awards for enhancement of these digital platforms. He as well launched the brand social media presence in the region.

Early in 2015 he founded ESTAND.ME an online shopping website specialized in selling unique and smart products.

See him and other international speakers at the Customer Love Fest happening at the New World Makati Hotel this October 20 and 21, 2016.

The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

"700 MHz" is the buzzword for the past two weeks after San Miguel Corporation sold its telecommunication assets to Globe Telecom, Inc. and PLDT, Inc., with the Philippine government having a part of its resources. This news went on as the latter two companies makes full use of the spectrum by building and opening cell sites that operates under the said bandwidth.

"700 MHz" refers to the bandwidth spectrum that has better coverage inside and outside buildings, making it a great cellular resource that the two telcos are clamoring for. This spectrum is mostly used for the 4th Generation (4G) and Long-term Evolution (LTE) services.

The good news don't stop at 700 MHz, as the two telcos have agreed to share their internet protocols (IP) to each other (IP Peering), and we will experience less latency (we refer to this as "lag") and thus making internet connections faster.

Prior to the surprising announcements, PLDT has inked a deal with the Philippine Open Internet Exchange (PHOpenIX) to connect the telco's fiber optics lines to the internet exchange last year.

We are reminded once again why we need a better telecommunication infrastructure, especially for Micro, Small and Medium Enterprises (MSMEs). We need better telco infrastructure to improve the delivery of products and services and to connect more people and businesses to other businesses. This should be a fact, now that we have been labeled as the second-lowest in Asia when it comes to download speed, not to mention one of the costliest in the region.

We are glad that we are seeing a positive outlook for our country's telco infrastructure amid doubts and uncertainty that the two telcos are closing in on making a duopoly, and we are certainly looking forward to the telcos' continuing efforts to provide the resources that people - and MSMEs for this matter - deserve.

If the quality of telco service improves, then it will definitely improve the ease of doing business in the country, thus giving us the chance of a stronger economy. Let's keep watching the happenings in the telco industry to ensure that we are off in the right track.

---

There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

At our main office, they are also very solid in supporting the PMAP's National Wellness Day Celebration.

EXLINKEVENTS TCI Branch supports PMAP Celebration of National Wellness Day.

Let's face it - doing business in the Philippines legally is a pain in the neck. There's a lot of steps in registering a business in the country, and with many processes at hand (leading to Red Tape), entrepreneurs will go into three different routes:

1. Move on with the process as is, albeit tedious and resource-wasting,
2. Ask a fixer to speed up the process (which is definitely illegal), or
3. Just not register the business legally at all, even if this means facing more fines in the future.

Luckily, putting your business in the government registry will not be a hassle soon, as there's Project Repeal: The Philippine Red Tape Challenge. This is spearheaded by the recently-formed National Competitiveness Council, and they held their first "Repeal Day" last June 13.

What's the mission of Project Repeal?

Project Repeal's is an initiative to scrap unnecessary regulations that holds up the ease of doing business in the country. This was inspired by the reform initiatives of the United Kingdom, Australia, South Korea and Vietnam.

Which are the agencies that support Project Repeal?

1. National Competitiveness Council
2. Department of Finance
3. Securities and Exchange Commission
4. Land Transportation Franchising and Regulatory Board
5. Department of Trade and Industry
6. Department of Budget and Management
7. Department of Tourism

What is Project Repeal doing now?

Finance secretary Cesar Purisima said during the Repeal Day at the AIM Conference Center that there is an initial 17,388 declarations that were collected for review by the project's Technical Working Committee (TWC) from different government agencies, according to a Malaya Business Insight report.

How huge is this effort, basically?

The same report states that 3,771 out of 4,023 department orders published since 1958 "need to be either repealed or delisted." Overall, majority of the 17,388 issuances identified are declarations from the Department of Public Works and Highways (DPWH).

What are the benefits of repealing unnecessary laws?

The UK scrapped around 2,400 regulations related to home-building to save about 100 million UK pounds. South Korea simplified 21.7 percent of its collection of regulations as they remove 48.8 percent of it, and they have allowed business to save costs worth 4.4 percent of their gross domestic product.

We are certainly looking forward that Project Repeal will be doing their task of easing up the business registration process in the country. If their task is fully accomplished, more businesses will open in different places all over the country, which will lead to more jobs, more consumers and more activity in the economy.

---

There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

In a surprising move, Microsoft Corporation has bought LinkedIn for US$26.2 billion. Some of us can't believe why a big-shot tech company has bought the so-called "Facebook for professionals," but for those who are tending to the aspects of Customer Love such as Customer Relationship Management, Customer Loyalty and Rewards, Customer Experience and the like, this deal is big.

A Wall Street Journal report even says that the deal will be very beneficial for Microsoft's Dynamics CRM line. The social network for business has 434 million users, citing the WSJ report, and tying it to the company's services may prove to be beneficial.

Imagine this: You're in a company that serves big clients, and it uses the Microsoft Dynamics CRM. Most (if not all) of the client's employees that you have spoken with are on LinkedIn. If Microsoft integrates LinkedIn to Dynamics, you can see their profile pages - or even their current status updates.

Sure, LinkedIn is more into content nowadays with their Pulse platform where its users can write blog posts, and is quite similar to the Medium platform. Grant Feller of Forbes describes the deal like this:

"[...] LinkedIn is a content company. In effect, Microsoft has just bought one of the world’s most influential, specialised, highly read, constantly-updated (and, it must be said, occasionally annoying) digital media companies around. [...]"

The tech giant also thinks to tie the social network to its Office suite, and that's just two of the many possibilities. Still, LinkedIn will act independently from other Microsoft services, according to a letter written by the social network's CEO Jeff Weiner.

This post is part of the "Love thy Customer" series as part of the preparations leading to the Customer Love Fest, which will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.

The 47th National Marketing Conference of the Philippine Marketing Association (PMA) titled "Hello, ASEAN" will be held at the Marriott Grand Ballroom at Newport City in Pasay City this July 28 and 29. This event features resource speakers from here and abroad talking about the best marketing practices in the ASEAN region.


"Hello, ASEAN" consists of the following activities:

• a conference that presents top-tier business, marketing and technology experts
• an ASEAN Pavilion and trade expo that facilitates networking and business meet-ups
• an industry exhibit that promotes B2B and consumer trading

Philippine Airlines (PAL) President Mr. Jaime Bautista, book author Mr. Joseph Balandi, Asia Brewery Inc.'s VP for ASEAN Business Mr. Joseph Cruel, Agora awardee and Ateneo de Manila professor Mr. Eric Soriano, Under Armour Singapore's Chief Product and eCommerce Officer Ms. Angelica Po-Suiza, The Philippine STAR Senior VP for Sales and Marketing Mr. Lucien Dy-Tioco, Mediaquest Holdings president Mr. Noel Lorenzana, Mr. Bennett and Irwin Galang of Cignal TV, Havas Media Ortega Director of Applied Antrhopology Ms. Gayia Beyer, Nestle and Unilever Head of Corporate Affairs Mr. Ernesto Macasenon, Citibank's Mr. Ramon Tejero, Charoen-Phokpand Foods VP for Philippine Operations Mr. Sakol Cheewakoset and Bloomberg Media Asia Pacific Managing Director Mr. Parry Ravindranathan are among the speakers for this event, which will be attended by local and international Chief Operations Officers, Chief Marketing Officers, members from the academe, PMA and non-PMA members.

For more information on "Hello, ASEAN," please visit http://www.helloasean.ph.

Booth spaces are available for those who want to engage in the marketing industry. For more information on how to book a space in the biggest annual event for marketing professionals, contact Ex-Link Events at 643-38-87 or send an email at info@exlinkevents.com.

The Stores Asia Expo is part of the Philippine Retailers Association's annual National Retail Conference (NRCE) that has been held for two decades, the longest in Asia. The NRCE, which draws in over 800 retailers, owners, top retail executives and industry suppliers, is the most important event in the country's retail industry.

What's in it for the event's visitors? The expo brings together the following topics in different zones:

• Retail Solutions
• E-Commerce & M-Commerce
• Shop fitting & Store Designs
• Digital Marketing and 
• Retail Marketing

Moreover, the NRCE will feature local and international resource speakers to talk about the best practices and latest trends in the retail industry.

Major retail brands will join this year's NRCE, including The SM Store and Robinsons Malls, and that's one reason why you and your business needs to see this, much better if you have a booth there!

Booth spaces are offered at an early bird discount until June 30, 2016, and there are few booths remaining, so don't miss the chance! Book your event at the Stores Asia Expo and be part of yet another milestone in the retail industry.


The Stores Asia Expo will be held at the SMX Convention Center - Manila inside the Mall of Asia Complex in Pasay City this August 10 to 11. Updates on the Expo and the 23rd National Retail Conference are posted on the official Facebook page of the Philippine Retailers Association.

This event is managed by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

There's this saying that "Nothing is certain but death and taxes." Speaking of taxes, it is the one of the most grueling things that businesses worry about. Yes, we have to pay our taxes - it's our obligation after all - but with all the processes businessmen need to do, they often come out worried or frustrated.

There has been a need to amend and simplify the country's current tax system further, especially for Micro, Small and Medium enterprises, in order to raise the country's economic status further. Easing up the tax payment process means that valuable resources - time, money and manpower - are spent well. The extra time that businesses will save from the amends will then be used for future projects and activities that are valuable to them.

To be fair, the Bureau of Internal Revenue (BIR) has done measures to modernize the tax system, by doing the processing via the eBIR Forms that can be done at the companies' offices; but there is a lot to do to definitely improve it. Digitizing the process is one step, simplifying it is another.

There are individuals and organizations that are helping MSMEs to make full use of the current tax system, but that's not enough. There are high hopes that the next administration will be doing its best in answering to the needs of the MSME industry, and every business in the country are hoping for the same change.

There are lots of ideas and concepts on doing business in the Philippines at the 7th Philippine Business & Entrepreneurs' Expo this August 26 to 28 at the SM Megatrade Hall in Mandaluyong City. You can talk with fellow entrepreneurs, or just observe and gain knowledge to polish your business and expand it further.


This event is organized by business event organizer Ex-Link Management & Marketing Services Corporation. For inquiries and partnerships, call telephone numbers 633-01-53, 643-3887 or email info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The resource website SearchCRM of TechTarget defines CRM as "a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth." In short, CRM is a way to know what your customers do.

Today, we are going to expand what we've talked about in the past few weeks to dig deeper and give you the benefits of Customer Love to improve your business. Maybe you're still not convinced to have your loyalty and rewards system until now, so we'll be delving more on why there is a need for businesses to have these kinds of systems.

To Attract Customers

One reason why your business has a need to implement rewards systems is to attract customers. There are customers who are buying pizza pies at the pizza parlor because they have a loyalty card, more so if they have friends tagging along. Their friends in turn will think of getting their own cards because chances are they are attracted to getting a delicious pizza pie at a discounted price.

To Know Your Customer

"Never waste an opportunity to get to know your customer," said speaker, consultant and book author Don Peppers in a Fast Company article. Knowing your customers mean knowing the purchasing decisions they are doing. If you know they're buying apples each time you put them on sale, you know that your customers are looking forward to your apples when it's sold less. This should make you think more about the value of those delicious apples.

To Influence Purchasing Decisions

Clothing brands also have their system of rewarding its loyal customers, thus affecting their purchasing decisions. Aside from having a sale on clothes, having a loyalty and rewards system adds more value to it, making it more sell-able.

These are just a few reasons why your business needs to reward your loyal customers, and if you look online, there are lots of great examples of companies having their own, some of which we are sharing in the "Love thy Customer" series on this space. Having a loyalty and rewards system is the norm these days, so think about these further as a way to solidify your business.

The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer loyalty, rewards and experience. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.