We
wanted to have a head start against our competition this year. As we are
already settled with our targets and forecasts for the year, we look for better
ways to make our brands better than our competition.
Events
are a vital component of your brand strategy. Events make your brand human in
relation to your target market.
Here
are 6 ways to turbo charge your brand using events as a vehicle.
Exhibition Participation
But
be sure that your exhibit space stands-out. For one, exhibition
There
are a lot of success stories and case studies that reveal how exhibition
Trained Event Brand
Ambassadors
The
name of the game is making your brand humans, something all of us can connect. The connection is our ultimate goal. Trained Event Brand Ambassadors can help you
make your objectives achievable.
Trained
Brand Ambassadors that roam around events and places allow your brand to
interact with your target consumers. It is like your brand speaking to these
people and
Results
– a smashing successful year for your brand.
Conference Participation
The Conference
is a venue for transfer and sharing of knowledge. But the best part of a conference is the networking that takes place. Imagine yourself in the middle
of a crowd that you can identify yourself. Like-minded people who you can be
able to bounce ideas on how to further improve and enhance your brand.
Sounds
amazing right?
Of
course, it is amazing so do not lose the chance to be a participant of the
right conferences for you.
Speaking Opportunities
It
is time that the public knows your story and with it the brands that you are
managing or nurturing to grow.
To
be a speaker is to be a thought leader, leaders create followers intentional or
unintentional.
Have
you ever thought (pun unintended) about the possibilities that awaits if the
public generate an affinity to your ideas and follow your lead?
Your
growth as a thought leader is directly proportional to the brands that you are
nurturing. So get out there and carry a big and loud microphone and be a thought
leader for your band's sake.
Unique Experience
Have
you been part of any brand event that are very different and that provided you
an experience that you can never forget, an event that will be forever tattooed
in your heart and mind.
If
you have experienced it in some of the events you have attended, it is time for
your to create your own unique brand event that offers a unique experience that
will be a source of attraction and inspiration and that will forever endear
your brand to your target consumer.
Everybody loves to have something for free. Everybody will give his or her time and
effort to have that FREE Stuff if that stuff offers a value.
It
is time to integrate this strategy to your event; Freemium is a feel good
strategy that also provides additional intrinsic value after the event has
ended.
Imagine
seeing the soft and wonderful designed T-shirts that you gave being worn by a
mall-goer one month after your event. Think about seeing the wonderful bags
that you gave being carried two to three months after your event.
This
is free advertising that catches the minds of those closely related to the one
wearing or carrying the premium stuff you provided.
In Conclusion
It
is getting exciting for the brands to have
Events
are a very effective tool in branding. If you have a deeper appreciation of the
impact of events and you use these event strategies I will have to congratulate
you as early as now because there is no way you cannot be successful this year.
- Wednesday, February 03, 2016
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