- Saturday, February 08, 2014
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It is easy to create a concept or an idea. It is so easy but
success is no guarantee. The best way to do it is to create a concept the
market already wants or need or if the idea is there but there is
dissatisfaction in the market create a better product or service.
In the expo, trade fairs and events the same rule applies. The same simple but hard to follow rule.
- Sunday, January 19, 2014
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- Friday, January 17, 2014
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Today I took my lunch at Tokyo Tokyo and found this paste in my table. A mobile app for loyalty program that Tokyo Tokyo is using.
No doubt loyalty and rewards program is gaining a big space as a tool for retailers in gaining the love of their customers.
The app is called Jive and is now part of my smartphone app.
- Thursday, January 16, 2014
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Technology
changed the game in the way we promote and market our products. This change
spilled in the tradeshow floor.
Here are the
marketing collaterals that you must have in promoting your products and services
in exhibition.
1.
QR
Code
Save the
paper, Quick Response Code (QR Code) is the best way to transfer your
information to potential buyers in an instant. Although QR code in the country
is highly dependent on the strength of internet connection. Still, it save
paper and give buyers comfort by doing away in carrying heavy brochures.
2. Augmented Reality
Attraction is the name of the game and augmented reality ranks one of the highest in creating magnet to visitors walking around the show area.
3.
Near
Field Technology
This
technology allows you to invite people near your area and offer them anything
valuable that will lure them in your booth.
4.
Loyalty
and Rewards Card
Who does not
love rewards? This is one tool that you can miss in order to get visitors and
buyers running towards your booth.
5.
LED
Interactive Screen
The
gamification of promoting your products and services is a must. One way is to
have an interactive game using LED screen. I was witness to one event where the
use of XBOX connected to LED where people are allowed to try Dance Revolution
made a great business gimmick in the show area.
- Wednesday, January 15, 2014
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It’s 2014 and we are almost
in the middle of the first month. But
the recent developments in our country and abroad is shaping-up in making this
year one of the exciting year of expos and trade fairs.
Expo, Trade Fairs or
exhibition as others are familiar in calling this platform is still…tadah! - one of the preferred tools in promoting
products and services.
We go back to the reasons
why?
1.
Committed Visitors and Buyers
Visitors and buyers that go
to expo are committed in making a business to exhibitors or exploring the
product and service offerings of the particular event. As the saying goes, the
have already given their time and effort so might as well maximize it.
2.
Best Networking Venue
This is the place to go if
you are looking for new business ventures and partners. In the recent, Consumer
Electronic Show (CES) 2014, the CNN featured Fifty Cents and he mentioned that
he is looking for a company where he can invest his money. This is the same
scenario here in our country; investors go to expo to look for opportunities.
In addition, companies
promoting inside the expo are already the best target to network with.
3.
Social Media Exploded Expo and Events Growth
The advent of social media
makes expo and events for that matter gave expo an incendiary character. People
can now get hold where to go because of social media. This is one of the best things
that ever happened to event organizers and event managers.
Expo and events on this era is
now reloaded and it is not in a form of a gun but cannon – a big explosion that
benefits a larger market and users of this platform.
- Tuesday, January 14, 2014
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These two co-located events aim at encouraging entrepreneurship and travel to OFWs and Balikbayan. This is the last day of the very successful event.
These two events is the ony ofw business expo and travel festival of its kind.
Next year the event will be bigger and better.
- Friday, December 13, 2013
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This is the 10th year of MegaBalikbayan OFW Expo. The business expo is an advocacy event to teach and inspire OFWs and Balikbayans to enter the path of entrepreneurship.
Now on its new home, SMX Convention Center, the MegaBalikbayan OFW Expo promises to be bigger and better as years to come.
The event will strive hard to tap all the OFWs and Balikbayans in different parts of the country.
Here is the video summary of the MegaBalikbayan OFW Expo first day.
- Friday, December 13, 2013
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The year is about to end. Although there are still few days
before December bid farewell, I cannot help but recollect the superfast year
that swooped my way.
Being an event organizer, the life that I fully accepted as
my destiny, I am amazed as to how life is a blur albeit full of enriching
adventures and learnings.
Breakthroughs
this year:
1. Telemarketing
Conference;
2. Big Data
Conference;
3. International
Beauty, Health and Wellness Expo;
4. Management
of Bank Marketing Managers Association of the Philippines;
5. Winning Bid
for Ad Summit;
6. Winning Bid
for International Gamefowl Festival;
7. Winning Bid
for Digital Asia;
8. Numerous
New Accounts on Corporate Events.
Continuous
Success:
1. Loyalty and
Rewards Conference
2. Realty Expo
3. International
Travel Festival
4. MegaBalikbayan
OFW Expo
Magic Zones
Magic zone is like being in the zone as a basketball player.
In particular, I am talking about projects that cannot be revealed as of the
moment, increased number of leaders in the organization, and a burgeoning
industry.
But life is not that easy. There are a lot of trials along
the way and for me these trials are the secret sauce for the success you reap.
Event management in the Philippines in particular Business
Events Management has a long way to go and for now I feel our group has the
razor sharp edge to move forward and lead the pack in this niche that we
created.
Insatiable
Appetite for Event Management Challenge
This is the key I guess, to be on your toes and to never be
relaxed event success after success comes your way. In addition, always
dedicate and create projects that will have impact your country and the
society.
The learning curve is still big and the room to fill bigger
but for now THANKFULLNESS is the
word that occupies my heart – you cannot helped but be thankful upon realizing
that event management is you and you are the event management.
Zen occurs like watching the lotus in the still water.
- Monday, December 09, 2013
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NEWPORT CITY,
PASAY— The premier one-stop, nonstop entertainment and tourism destination in
the country, Resorts World Manila (RWM), continues to flourish as it delivers
its top-of-the-line excellence and bequeaths its guests with world-class
entertainment and unparalleled lifestyle alternatives.
Resorts World
Manila, the first of its kind integrated lifestyle destination in the country,
is part of the growing Resorts World franchise, a brand synonymous to world-class
entertainment and lifestyle attractions.
Situated in the
periphery of the NAIA Airport terminals, the lifestyle hub is sensibly the
first choice for tourists who seek a splendid holiday in Manila. Being a prime
haven of international and signature hotels, world-class entertainment, an
array of the most sumptuous international cuisines, a lavish shopping complex,
and more enticing attractions, Resorts World Manila is also the perfect place
for every lifestyle enthusiast as it stands out among the rest with its
complete range of amenities and attractions that is all within reach.
Experience the
genuine Filipino congeniality twinned with a deluxe sophistication that is at
par with the best in the world and revel in the diverse leisure pursuits that
only Resorts World Manila can offer.
Ticket To First-Class Relaxation
At Resorts World
Manila, guests are always welcome to a lavish and relaxing first-class abode.
With three world-class hotels in its estate, Resorts World Manila has
everything you need for a soothing and tranquil stay.
The first
all-suite luxury hotel in the country, MAXIMS Hotel offers you its exclusive
features including the latest in hotel technology and an inimitable 24/7 butler
service. MAXIMS bosts of its 172 Suites,
three Royal Villas, and one Presidential Suite.
MARRIOTT caters
to the astute traveler with its internationally recognized first-class service
and superb amenities for both business and leisure. Check-in at any of
MARRIOTT’s 323 Guest Rooms, and 19 Suites.
Resorts World
Manila also caters to the prudent travelers who want to get the most reasonable
rates without sacrificing quality. Lodge in at the REMINGTON Hotel, and stay in
one of its 623 Standard Rooms, and 89 Serviced Apartments.
Be it for corporate
trips or grand leisure holidays, Resorts World Manila’s line of hotels can
provide the unmatched executive service and accommodation that our valued
guests truly deserve.
Stopover For A Magnificent Shopping
Experience
The Newport Mall
is where one can find all the best line of internationally-recognized luxury
brands in the market today, a sophisticated retreat for the modern shopper.
Guests may stroll within the exquisite atmosphere of its stylish square and
find a gamut of signature collections and boutiques that suite every lifestyle.
Mall guests may choose
to spend quality time with the family by catching the latest blockbusters in
its premium cinemas which feature the latest 3D movies at the Cinema 3;
reclining seats, unlimited popcorn and drinks, with butler service at the
Newport Ultra Cinema 1; or just relax in the regular yet cozy Cinema 2 and 4
for an unforgettable cinematic experience.
Dabble in the fun
and exciting world for the whole family at GameZoo, as it features exclusive
rides and the most sought after arcade and video game titles for the avid gamers.
The Newport Mall
houses two of the best and upscale hotspots in Manila clubbing scene, RepubliQ
Club and Opus Restaurant and Lounge.
Delectable Voyage To a Global Culinary Fare
With over 50
food outlets ranging from international fine dining to casual quick diners,
Resorts World Manila offers a wide range of culinary fare.
A celebration of international fare, Resorts
World Manila with its signature restaurants houses the most tempting cuisines
from all over the world to cater to every guest’s needs.
The most
prolific chefs, forefronted by
celebrity connoisseur Hubertus Cramer, a world-renowned chef who is behind the
success of several Michelin-rated restaurants in Europe, whips up a delectable plate of
Asian, European, and Western fusion that will definitely stamp a lasting fancy
to a foodie’s taste buds.
World Tour Of The Best Performances
Resorts World
Manila consistently brings on stage the best in the world as it features the
most spectacular gala performances in entertainment at the Newport Performing
Arts Theatre.
Showcasing the
most prominent acts in international show business, guests would surely marvel
at the most sought after theatre productions, concerts and shows in the largest
and most innovative theatre in the country with a 1,500 seating capacity.
Welcome To The Perfect Getaway
Resorts World
Manila is the perfect getaway for local and foreign tourists as it stands out
among the rest with its complete range of amenities and attractions to suit its
guests’ every need, pioneering the incorporation of assorted lifestyle options
in one accessible complex.
The newest and
most exclusive lifestyle scene is also at Resorts World Manila, with the advent
of the Genting Club for member executives who wish to relax and unwind in a
plush setting.
The chief
venture of leisure and entertainment specialist Travellers International Hotel
Group, Inc., which is a joint venture between corporate titans Alliance Global
Group, Inc. and Genting Hong Kong, Resorts World Manila offers free membership
to its patrons who wish to avail of the many offers and promos of the lifestyle
hub.
An extensive
range of lifestyle pursuits is within reach at Resorts World Manila, and the
first class service and atmosphere, which it provides its guests, only gives
verity to its stamp as a world-class haven where nothing truly compares.
For more
information on membership, reservations, show schedules, and other details,
visit us at www.rwmanila.com or call the Tourist Hotline
at (02) 908-8833.
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- Monday, December 09, 2013
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