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Wednesday, August 29, 2012
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Event Management Lessons from the Book Divergent

It’s crazy but sometimes you get inspirations from unexpected areas. As a professional events manager and organizer, I do sometimes stumble lessons from areas I never imagine will contribute in making me a better member of my industry.

I just finished reading the Divergent written by Veronica Roth, gobbled the book for two days and putting it down satisfied and wanting for more. But before I discuss further the ecstasy I got from flipping the pages of the book, here are event management lessons I learned from Divergent.

AMITY

Always remember that events have a peaceful side, and you need to also be at peace with the environment you are gravitating around, even though sometimes it is chaotic. Be reminded there is beauty in chaos, and after chaos comes order – so true in events.

CANDOR

How many times have we seen projects failed because of the lack of honesty among members of the event committees. Candor or honesty makes communication meaningful. It also makes pre-event and actual event implementation easy to manage when you have honest personnel that supply you with accurate data.

The saying “GOD is in the Details” can only happen if we are honest enough to admit we overlooked a detail and report it or rectify it, and not hide it under the rug.

ERUDITE

A lot of people think event is easy but lack of erudite leaders and staff can mean catastrophe. If we want to make sure we avoid faux pas we need to ensure everybody is knowledgeable in what they do and what roles they play in the scheme of things in creating a successful event.

ABNEGATION

Creating an event is not about one single person making it happen. It is always a team effort and abnegation allows individual members to pool their talents to make the event successful. In addition, we need abnegation to be present among event leaders to set a good example to members.

Again, there is no I in TEAMWORK.

DAUNTLESS

Creating Mega Events need dauntless people. Say for example Olympics, bidding and staging it in a particular country is a gargantuan task only dauntless will be willing to grab. Every time an event organizer or producer creates an event, big investment is involve. You need the courage to bite the bullet and realize the vision you set for the event.

DIVERGENT

Finally, the secret to being a successful event manager or organizer is to be divergent. We cannot be conformist, we must always offer something different. Divergents do not need to do what is accepted, divergents create fresh events or something that disrupts the current traditional events. In marketing language, you need to be a Purple Cow or be a Blue Ocean Strategist.

Lastly, let me admit to you one thing I am Divergent and I am just beginning to disrupt your normal way of experiencing events J

Friday, August 24, 2012
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AIDA in Events Marketing | Events Management Philippines

AIDA

Tuesday, August 21, 2012
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Hybrid Events | Event Management Philippines

event management Philippines

Sunday, August 19, 2012
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5 Lessons from MICE Savvy | Philippine MICE Academy

MICE Savvy

The First Batch of MICE Savvy Graduates

After two days, the Philippine MICE Academy’s first seminar offering ended. It is an event two years in the making. But the wait is worth it! The institution geared towards educating and providing continuous education to MICE professionals is set-up. The dream towards creating a vibrant MICE industry took a small step that will create a ripple – hopefully gain a momentum to be the next wave that our country desperately need in this high return economic area.

But what are the lessons I learned after listening for two days to our industry thought leaders.

Here they are:

1. You must have Passion

Being a MICE professional is a thankless job. It is never easy. Try for example having an exhibition that house 200 exhibitors and accept 40,000 visitors; if the exhibitors have a minimum of two personnel then you have 40,400 clients to serve – a daunting task.

So the key to overcome the herculean tasks is to have passion. This will give you the necessary push to hurdle all the obstacles.

2. You must have System

Executing tradeshows and convention is a complicated endeavor. But with a system that evolves and answers all the necessary needs of the event then the job becomes easier and the implementation becomes fun.

MICE professionals must have a system like checklists and other process in place to ensure the highest delivery of service to the clients.

The system is the science that puts balance to the passion which purely resides in our emotions.

3. You must have Humor

As always there will be loose ends that you will overlook. Sometimes there will be areas that is out of your control that will still be under your responsibility and when things go wrong even if you are not directly involved it will still be your fault.

The best weapon for these situations is your Humor. Laugh at your shortcomings then come back strong to correct these things. Life is about coming back not falling out. This is true as MICE Professionals, you must know how to be abundant with humor or else recovering your bearing will be too hard.

Participants create their own event

4. You must be a Quick Thinker and Responsive

I heard in the two day event a lot of mission impossible scenarios solve on a fly to keep the event orderly. I heard a lot of misses because of inability to react quickly. Therefore, the valuable lesson here is to think quickly, act quickly because there are a lot of situations that come-out that we can never predict.

Me with Patrick Tan of Globallink and Joel Pascual of PEP Group -
the two titans of the exhibition industry

5. Embrace Synergy

You can never have it all. You can never do it alone. Embrace community and divide the opportunities. There is always something for everyone. There is always a place waiting to be occupied by a MICE professional in this industry that is like Wide Ocean of opportunity.

The ripple started and I can see it slowly building up to achieve the reason it was created.

Friday, August 17, 2012
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5 Ways to Better Your Event Management Security

event management security

Recently one of my friends lost her Iphone. It was stolen in a tradeshow that she attended last week. Her sad experience is just one of the million stories that take place in events like conferences, tradeshows, concerts, expos and other business events that we can think of.

It seems that even if we have made great advancement in security technology, thieves find a way to get away with their crime.

However, we are not helpless. In our events, we record zero to lower than 1 percent chances of lost items. Here are simple things we do that we believe can also help you make a better event management security.

1. Event Management Security Orientation

Always conduct an event management security orientation to all the participants of your event. Often participants do not realize the security issues in a conference, trade shows, expos and concerts. As I always emphasize, the safest time in an event is during pre-opening and closing. While the riskiest is the actual event where a lot of people gather and we cannot identify or judge properly who are possible thieves.

2. Lockable Cabinets and Cable Locks

Always demand contractors to provide lockable cabinets which they have (although sometimes it will cost you extra). This cabinet you can use to store your important machines and items, most especially the smaller ones.

In addition, bring cable locks to lock your laptop and mobile phones. There are modus operandi where a thief post as a potential buyer and talks to you while his companion which you are not aware of position at your blindside to take your valuable items. Cable locks prevent them from snapping easily your valuable items.

3. Security Augmentation

Always augment your security when you see that the volume of people is increasing. We cannot scrimp on this area. It is not only security but safety that you are managing in events.

4. Security Visibility

Your security must be visible and placed in strategic areas of your event. Psychologically, the presence of security discourages thieves from perpetrating crimes.

5. Security Consciousness

My friend lost this consciousness. But I do not blame her. Sometimes we get lost in the moment. Events bombard you with a lot of stimulus and this make you lose your guard on security matters. However, by practicing security consciousness and making it a habit to be security conscious when in big crowds you will prevent sad experience from happening.

Technology is there like CCTVs to improve our security, however it is the behavior of the people not to be lax and be always guarded that is the best solution to prevent thugs for doing what they do in events.

As an events management organizer and manager, this is one of the key result areas that we are judged if we are competent or not.

Tuesday, August 14, 2012
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8 Tips to Increase Your Productivity

productivity

By Charles Brian

We all lead a hectic and busy lifestyle. But do you realise that some people around you are able to handle everything that comes along their life with a breeze and yet seem to do so in a laid-back manner? This is while most of us are struggling to make ends meet.

Have you wondered what is their secret? Why are they able to be stress-free, ready to go and have everything at their finger tips? Here are tips to do so:

Tip 1: Kick the tasks off our brain

Kick the tasks out of our brain and plan to do it. We often have millions of "to-do" items, task, or ideas on our head and spend time procrastinating to act on them. Instead of using brain power to remember them, we should kick the items off on paper and use our brain cells in a more productive way. Writing these items down not only helps you to clear the mind, and is also a step closer to working on the task.

Tip 2: Organise a time schedule

Jumping straight into the work without prioritising is an ineffective way to do work. The proven and effective way is to prioritise and organise your time well. Divide your working hours into slots- for example, 20 minutes to clear emails, two hours to produce the presentation slides required for a project. Prioritise your work by focusing on the important and urgent things to do in the morning. This can be followed by items which are less important and easier to complete. This will make your work seemingly easier at the same time.

Tip 3: Leverage on other's time

Leveraging on other's time to achieve your objective is a powerful tactic, if used well. This is different from making us of others. Leveraging on other's time means empowering employees or co-workers or even outsourced workers to do the job for you. But of course, you would need to think about what it is the "catch" for them to do so.

Tip 4: Reward yourself

Do not be daunted by the pressure of completing a massive project. It may seem like a daunting hill to climb, but it will not be if you break down the work into "manageable portions" to work on. Pace yourself and celebrate small wins at every milestone. Upon finishing the massive project, give yourself a pat on the back and reward yourself with a big reward.

Tip 5: Set some personal time

One of the common aspects overlooked by most Americans is that they do not stop to smell the roses, despite a highly hectic lifestyle. Plan and set aside time (recommended 15-20mins) everyday to relax and do something you find enjoyable. Forget about checking on emails, or asking calls related to work. This is the time for you to just recharge yourself. You will come to work energised and productive after the breaks.

Tip 6: Leverage on technology

Most would agree that technology is a double-edged sword. Use them to your advantage by leveraging to do planning, simple task management, and for information sharing. In order to not get caught in the rat race of using more technology, keep it simple to a task manager that can meet your needs and suits you.

Tip 7: Keep Growing

The world is so dynamic and fluid these days. One should never stop learning and if we do, we are risking our ability to produce good work. Always value-add to yourself development by experimenting with new things, reading, and acquiring new knowledge. To maximise on productivity, leverage on the time spent travelling to work, during workouts or even waiting to read.

Tip 8: Kill away all distractions

This is the most powerful tip among all. Our life is cluttered with so many distractions that makes productivity seems impossible. Make a resolution to improve on things today, because procrastination does not help, but will only make our life less productivity.

Article Source: http://EzineArticles.com/7184736

Monday, August 13, 2012
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3 Lessons You Should Know on the Recent Retailers Conference

Conference Philippines

All eyes on the speaker

I have a blast on the last Philippine Retailers Association’s Conference and Expo that ended yesterday. For one, a lot of my marketing theories came alive thru the examples of the different speakers. All speakers are practitioners and their stories are case studies, making the encounter with these speakers a wonderful learning moment.

Here are the three lessons that reverberated in my mind in this recent event.

1. Innovation…Innovation…Innovation

The retails industry is a very competitive arena. All players must innovate continuously or suffer a painful death.

Every speaker in the event exhort, lecture and cite examples how a company neglects to innovate in this retail space suffered a fate worse than death. Indeed, the behavior of the market is very fickle and monitoring even a slight change on the market’s behavior is a paramount objective.

2. Experience as the new commodity

My mind is pummeled by almost all speakers mentioning that as all products offset in the technology and feature side, winning the competition is how you manage the customer experience. It is how sales would be made by offering an experience that customers would love and remember.

This is the reason why Customer Loyalty Rewards Program is a hot commodity nowadays. See more of Customer Loyalty.

3. Philippines as one of the new emerging economy

Did you know that the average age of the Filipino is 22 years old? This data shocked me. Learning this fact, ideas came surging into my brain circuitry. This is one critical data that led other countries to invest on us and more investments are coming. In fact, our robust economy is an indication that things are looking-up for us.

One speaker even declared that the Philippines, in the very near future, will hit its sweet spot in terms of growth. I can’t wait for that. In fact, I am deep in my preparation, by seeking opportunities to take advantage before the upswing happens.

G Toengi in the house - one of the perks in attending a conference

There you go; these are 3 Lessons that crystallized in my mind in my two days stint in the event. I hope you also take advantage of this!

Advertising and Event Suppliers Conference and Expo

Event Management Lessons from the Book Divergent

AIDA in Events Marketing | Events Management Philippines

Hybrid Events | Event Management Philippines

5 Lessons from MICE Savvy | Philippine MICE Academy

5 Ways to Better Your Event Management Security

8 Tips to Increase Your Productivity

3 Lessons You Should Know on the Recent Retailers Conference

Retailing lessons you must know to win

The Critical 7 of Pre-event Planning

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