Event Management Philippines Blog

Loyalty Conference and Expo

Event Profile

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm (Wikipedia).

Loyalty Programs in the Philippines are everywhere. It is one battleground to retain the fickle-minded customers in the market. Yet, the explosion of Loyalty Programs leave a big vacuum for more learning that companies can use to leverage their products and services “STICKINESS” to the heart, mind and wallet of the customers.

"They want to protect the customer relationship," says Chris Cottle, vice president of marketing and products at Allegiance, which has provided customer feedback services to 1-800-CONTACTS and several banks, and is based in South Jordan, Utah. "It's so easy for customers who are price-sensitive to slip away or go to a competitor. One of the ways you can make your customer relationship more sticky is through a well-planned and well-executed reward program." (Tim Donnely, Inc. Com)

This is the Raison d’ḙtre for introducing the LOYALTY CONFERENCE AND EXPO (LOYALTY CONEX) - an effort to provide a platform that will give the necessary tools of learning to the companies on how to WIN CUSTOMER LOVE in the harsh market that prevails in our time.

Who Must Attend

Brand Managers, Social Media Managers, Marketing Managers, Sales Managers, Customer Relations Manager/Officer, Frontline Managers/Officers, CEOs, Entrepreneurs, Academes, Loyalty Consultants, Loyalty and Rewards Officers/Managers, CRM Officers/Managers, Management Consultants, Retail Companies, Service Companies, Banks and Finance Companies, Hospitals, SME Companies and individuals who wanted to learn, win and maintain customer loyalty.

Who Must Sponsor

CRM Solutions, Marketing Automation Software, Apps Developer, Reward Programme Specialists, Customer Analytics Software, Loyalty Consultants, Brand Consultants, Data Mining, Business Intelligence, Retail Companies, Bank and Financial Companies, Telecommunication Companies, and other companies and individuals that wanted to promote to the event specific attendees.

Key Learning Benefits that you will have

Learn how to maximize your Loyalty and Rewards Program;
Learn fundamentals of Loyalty and Rewards Program;
Learn how to understand the behavior of the customer in subscribed to a Loyalty Program;
Learn how to optimize CRM to drive your Loyalty Program;
Learn how to make your CRM a robust tool to grow your Loyalty Program;
Learn how to use correctly social and mobile media to create Loyal Customers subscribed in your Loyalty Program;
Learn the proper social and mobile platform that you can use in your Loyalty Program;
Learn how to win Customer Loyalty;
Learn how to keep the Customer Loyalty that you have gained;
Learn how group buying can contribute to gaining Customer Loyalty;
Learn how to keep your customers excited about your products and services;
And learn a lot more practical and doable action plans that you can start immediately to your business operations in the Loyalty and Rewards program arena;

Key Conference Topics*

· Loyalty Success 101 : Understanding What Drives Customers to points and beyond points

· Driving Customer Loyalty thru Daily Deals and Discounts

· Optimizing Your CRM to Gain Competitive Advantage

· Maximizing Social and Mobile Media to Increase Customer Loyalty

· Winning Customer Loyalty

· Keeping the Excitement with Your Customers

*Topics are subject to change without prior notice

Conference Resource Speakers

· Mr. Oscar Sanderson, Senior Marketing Consultant, Welcome Real-time

· Ms. Yayu Javier, President and COO, Avanza Inc.

· Dr. Donald Patrick Lim, Managing Director, MRM Worldwide

· Ms. Juliet Mabanag, Manager, Customer and Retail, Center for Leadership and Change, Inc.

· Mr. Nicco Joselito Tan, Marketing Director, Living Social - Ensogo PH

Top 3 Big Reasons Why You Should Be at Loyalty Conference and Expo

3. Meet Industry Leaders

As an attendee assigned to create or implement a Loyalty and Rewards program you need inspiration. In this event, you will meet industry leaders. These industry leaders will share to you their knowledge and success secrets. This point of exchange is where you will generate your inspiration and rekindle the fire in your belly to keep moving and keep pushing to add value to your organization by maximizing the knowledge you gained from these industry leaders.

2. Find a Loyalty and Rewards Partner

Attendees are people that are like you passionate about winning customers and implementing a successful loyalty and rewards program. There is no doubt that during the course of the event you will find someone among the attendees that are fit to be your partner. This is a leverage that you should not dare miss during this one day event.

1. Learn How to Win Customer Loyalty

In this fierce age of business competition, you need to also have the edge. Winning customer loyalty will ensure that streams of income and growth will always be at the side of your company.

Training Investment

LOYALTY CONFERENCE AND EXPO
September 28, 2012 | 9:00am-5:00pm | Crowne Plaza Ortigas Center

Best Buy Rate: 7,977+VAT, Save P1,000 when you sign up on or

before August 28, 2012

Regular Rate: 8,977 +VAT

Walk-in Rate: 9,977+VAT

Group Discount Rate: Save P500.00 for each attendee, applicable to minimum of 5 attendees

Seminar/Workshop Fee Includes: AM & PM Snack, Lunch, IDs, and Certificates

TERMS:

1. Cancellations seven (7) days before the seminar will not be honoured. 30% of the total amount will be charged to your account if you fail to inform us of your cancellations before the seven-day deadline. Cancellations should be in writing and emailed or faxed to us. Seminar participation may be transferred to another person in the same company.

2. This reservation form, when completed, may also serve as your billing invoice.

3. All seminar fees must be prepaid.

Company Details

NAME OF COMPANY/ORGANIZATION
ADDRESS (Address:Flr/Bldg/St.Village/Bgy./City)
TELEPHONE #	FAX #
EMAIL ADDRESS	WEBSITE
RESERVING OFFICER'S NAME	DESIGNATION
RESERVING OFFICER'S CONTACT MOBILE#
RESERVING OFFICER'S EMAIL ADDRESS
PRODUCT/SERVICES OFFERED
INDUSTRY
COMPANY TIN#

PARTICIPANT 1 [ ] MR [ ] MS [ ] MRS [ ] DR [ ] PROF

FULL NAME
NICK NAME	DESIGNATION
TELEPHONE #	FAX #
MOBILE #	EMAIL ADDRESS

PARTICIPANT 2 [ ] MR [ ] MS [ ] MRS [ ] DR [ ] PROF

FULL NAME
NICK NAME	DESIGNATION
TELEPHONE #	FAX #
MOBILE #	EMAIL ADDRESS

NOTE:

* For more than 2 pax, kindly add more. Thank you.

* Mobile# is optional but important in case we need to confirm or inform delegates of urgent,

last minute changes in case of emergencies (ie. weather, speaker changes, etc).

* For replacements of participants, kindly inform the secretariat by emailing us at info@exlinkevents.com

* Please reconfirm your reservation if you do not receive your billing or any confirmation thru email, call and SMS from us.

KINDLY SELECT ONE OF THE FOLLOWING PAYMENT METHODS:

[ ] By Cheque. I will send check payment to your office on ____________________.

[ ] By Pick-up. Please pick-up our check on _______________________ (time/date).

Made payable to Ex-link Management and Marketing Services Corp., Inc.

[ ] By Bank Deposit. (Fax copy of deposit slip with your name and seminar title to 6401280)

Kindly remit the money to the ff. bank details:

Company Name: Ex-link Management and Marketing Services Corp.

TIN #: 212-844-982-000-VAT

Account #: BDO SA#280-663110, SM Megamall B, Mandaluyong Branch

[ ] By Credit Card.

For zero rated or VAT exempt companies, please include your Certificate of Exemption. Provide Form 2307 or Certificate of Tax Withheld if payment done with tax withheld. Please withhold only 2% as we are classified as suppliers or contractors of services.

Top 3 Big Reasons Why You Should Be a Sponsor at Loyalty Conference and Expo

3. Meet Attendees Already that Knows the Value of Your Products

Attendees of the Loyalty Conference and Expo are already sold on the value of your offerings. They know what you offer are important in making their loyalty and rewards program successful. Therefore, it will be easier to convince the attendees to try your products and services.

2. Meet New Partner

Partners to distribute your products and services are very much present in the event. This is the best opportunity for you to add new partners or get partners inside the event. Why? They already know how to offer your products and services because like you they know the importance of Loyalty and Rewards Program.

1. Create A Brand Presence to the Right Market

The Loyalty Conference and Expo is the first gathering of such in the country. It is the best way to show your presence to the market that knows and are looking for companies like yours. As a sponsor, you will be investing right and you will get your money’s worth because this is the only event tailor made for your products and services.

Sponsorship Investment Package

	Gold	Silver	Bronze	Exhibitor
Promotion Space	Yes	Yes	Yes	Yes
Free Delegates	3	2	1	No
Logo Inclusion in All Collateral	Yes	Yes	Yes	No
Onsite Banner Display	3	2	1	No
AVP Logo Show During Break	Yes	Yes	Yes	Yes
Inserts in Handout	Yes	Yes	Yes	Yes
12:45nn-1:00pm Company Presentation	Yes	No	No	No
Table Number with Company Logo Display	10 Tables	5 Tables	5 Tables	No
Key Note Address Presenter (Subject to deadline and event SOP’s)	No	Yes	No	No
Acknowledgement Onsite	Yes	Yes	Yes	Yes
Investment	P150,000 VAT Inc	P100,000 VAT Inc	P80,000 VAT Inc	P15,000 VAT Inc