A lot of changes had taken place in the marketing landscape.
But more of the changes are in the online arena where social media is
dominating it.
The dominance of social media changed our behavior. However,
the change in behavior does not mean we jump the bandwagon and pour all our
resources in marketing our products and services in this new domain.
Surprisingly, it is in these times of great change that
event promotions are very much needed and in demand. Here are the top 5 reasons
why?
1. Best Way to Engage Market
The one-on-one
platform provided by event promotion allows seller to convince buyer on all the
benefits that a certain product or service possess. Also, all the questions of
the buyers are addressed instantly. The moments created by events are so
intimate that the engagement is way of the roof.
2. Best Way to Generate Feedback
Being at the moment, means that you have the opportunity to
get immediate feedbacks to buyers and new markets. This precious benefit if use
wisely can give you a bang to your investment in event promotions. It is like
having a free market research because all the target market you wanted to be
with are there giving their quick feedback once your engagement begins with
them.
3. Best Way to Generate Sales Leads
People give their time and attention to an event because
they are interested in your products and services. You don’t force them to go
in the place of your event. They go there because they wanted to and they see
something in your products and services. Ergo, they can be the leads that you
want and a hot leads at that!
4.Best Way to Expand Network
Man is a social animal and events give this important need.
This also brings us to expanding our social network better than facebook or
other social media because you meet the people in person and there is always
something magical to the actual shaking of the hand and exchange of smiles and
pleasantries. Indeed, what you generate here are live network that you can tap
anytime you wanted it because they know you personally.
5. Best Way to Create and Renew Relationships
Again, we are social animals that thrive on face-to-face
encounters. Humans create strong relationships when they see each other. Events
are venue to create new relationships and renew old relationships. In fact, all markets hunger for a real
presence of the products and services we are carrying. No other platform can
claim the deeper relationships events provide.
As a conclusion, events are here to stay because it is part of
us. No matter what gadgets or applications are invented human relationships
will still be best created in events, this is why event promotion is here to
stay and will never be obsolete.
- Wednesday, February 01, 2012
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