Starting a business or negosyo is majority’s dream in the country. Primarily, it is believed that by starting a negosyo one is able to provide a better life to his family. In addition, one is able to provide value to the society.


However, starting a negosyo and making it grow is another matter. A start-up entrepreneur must not only manage the business but must also strategize how to grow it. In this area, only a few have been able to enter the kingdom of success.

The common reason is the luck of budget to compete with big and established companies in promoting and marketing the business they are running. Although this may hold ground as a valid reason, still there are a lot of ways to slay Goliath or win the market you are targeting.

Events and Exhibition

In my recent meeting with the Bureau of Small and Medium Enterprise Development (BSMED), I noticed that they teach start-up negosyo how to join trade fairs and exhibition. Now why is this priority learning for beginners of business? Simply because events and exhibitions offer lot of promotion and marketing opportunities that beginning entrepreneurs can take advantage without being too costly or allotting a sizeable amount of budget.

Events and exhibitions allow a lot of advantage that starting negosyo can really use in expanding and be successful. I will just mention a few but may very well be the top benefits of events and exhibition.

Benefits of Events and Exhibition

1. The Best Promotion Showroom

If you do not have a presentable showroom for your future partners, events and exhibition gives you the chance to make a presentable showroom. This in many exhibitor stories I have heard have benefited a lot of business. In events and exhibition you are able to create visually stimulating merchandise that gives you credibility to buyers and partners.

2. Targeted Buyers and Partners

It is very costly to place an ad in the newspaper or T.V. just to generate clients. If you will just wait for clients then the probable outcome is that they will not come even if your product or service is remarkable. You really need to promote. Events and exhibitions give you the ready buyers and partners that will come to the day of the event and, hopefully, they visit your booth because you are the one they are looking for.

It is said that visitors that goes to the event are all hot leads for your company if it your business matches to their interest. Visitors in the event are easier to convince because their mere presence in the event means they have already invested time and effort in going to the venue, wading along the myriad of traffics and daily life distractions just to be in the event.

So the moment they approach and inquire on your booth, you give you best shot to convince them that you are the one they are looking for.

3. Cost Effective

Events and exhibitions do not cost you an arm or leg just to be a participant. It is very affordable and a wise investment.

You can even haggle for the price or get a discount if you book earlier to the event. Even if you are small company you can also get a bigger awareness mileage if you will become a sponsor or be part of the event programme.

Most importantly, after the event and one month has already elapsed you can measure immediately your ROI in the event. This is how fast and measurable is the investment in event and exhibition participation.

I am only talking about events in the context of you joining an expo, conference and exhibition to promote your business.

The event management in the Philippines as an industry is very wide. Two categories that you can also look into are mall exhibition and corporate event where you can maximize you promotion budget.

Again, as I have said there are other categories in the event management in the Philippines that you can still research and study if it will be beneficial to you negosyo.

However, one thing is for sure to grow you negosyo you need event and exhibition as a component for your promotion to attract clients and partners.

P.S.

If you want to join an event or exhibition we have Negosyo Power Expo just click here for details.

For our organization the first month of the second quarter is the moment of the truth as it is the first month where our first event rolls-out and after that all of our months are filled with implementation of all the scheduled events, tradeshows and exhibitions.

We are running with adrenaline and excitement as we give life to all the events that we planned and try harder to deliver what the events, tradeshows and exhibitions promised to the participants.

Here are the events, tradeshows and exhibitions you should join (the list will still continue to grow as some of the events that we are about to manage are under negotiations, but I will keep you posted with it).

               • Look and Feel Great Event - April 15-16, 2011
Whew! Things are really getting tight but exciting. Indeed we are one of the event management and tradeshow organizers in the Philippines that you should partner with.

We produced and partnered with associations to deliver with you events that will matter in making your products and services closer to your target market.

Events are tools that will give you an edge in creating stronger and meaningful relationships with your target market this year and we have the events to make this happen.

Also, if you would like us to handle your events we are still hunger for more events to put into life, do not hesitate to call us if this is your case.

Intermed Marketing Philippines maker of Cherifer Multivitamins joins “Look and Feel Great Expo” slated this April 15-16, 2011 at the Market Market, Taguig City.


The participation of Intermed Marketing Philippines will give additional value to the event because of its quality products.

Cherifer is one of the leading multivitamins used by Filipinos and a brand name that offers different multivitamins products from different segments of the market.

Intermed Marketing Philippines is a dynamic company with breakthrough market-leading pediatric products with a vision of leading the way to a taller, smarter and healthier generation to come.

Look and Feel Great Expo is organized by Ex-link Management and Marketing Services Corp. – an event management and tradeshow organizer in the Philippines.

As an events management and tradeshow organizer in the Philippines Ex-link Management and Marketing Services Corp. has 10 year of experience in organizing and producing its own events.

Look and Feel Great Expo is the only beauty and wellness event in the country that is toured around Ayala Malls in Metro Manila and Pampanga on different schedules.

The aim of the event is to promote beauty and wellness products and services to the public and educate them on why health and beauty is an important aspect of our daily lives.

Several activities are lined-up for all visitors. There will also be a lot of FREEBIES for early visitors.

For partnerships you may call tel # 643-3887 ,email info_exlinkevents.com
 or you may click here at i am joining look and feel great expo

At the comfort of the mall and in celebration of the Migrant's Day, we SM Global Pinoy and Exlink Management and Marketing - an Event Management and Tradeshow Organizer in the Philippines will provide Free Entrepreneurship Seminars in all Metro Manila SM Malls.

The event is simultaneously happening in all SM Malls and every OFW and Balikbayan wanting to enrich themselves through learning will be given a valuable treat.

The event management and organizer of this gathering have put together a line-up of great speakers all experts in their business and are willing to share their knowledge and expertise.

The event is in line with the objective of helping OFWs and Balikbayans to be agents of sustainable economic change by providing them skills, knowledge and right attitudes on starting and running a business.

For similar event management activities you may call tel # 643-3887 or visit www.exlinkevents.com.

You may also call different SM Malls in Metro Manila for additional information.

Finally a website for the Filipino Therapists Convention slated this September 24-25, 2011 at the Crown Plaza, Ortigas.

The website is www.filipinotherapistsevent.com.ph and all the information about the events most especially on how to join, the programs and on how to be a partner of the event can all be seen in the website.

This is a milestone for the therapy industry because the event aims to gather all the stakeholders and talk about how to further improve, professionalize and upgrade the industry standing in the country.

So visit now if you want to be an early partner!

This coming May 6,2011 there will be an exciting event happening at the Valley Golf and Country Club. The event is the Philippine Constructors Association (PCA) - Metropolitan Chapter President's Cup Golf Event.

Last year the event generated a lot of participants, this year more participants are expected to come. Around one hundred participants are expected to attend the event.

The event aims to fund the socio-civic projects for this year of the organization.

A lot of greens and a lot of meaningful interactions among members and participants and you can be part of it and enjoy the leverage that this event can provide your company. It is a nice networking activity that will definitely be very fruitful.

If you are in call us now at tel # 643-3887 or email us at info@exlinkevents.com

We are very excited to provide you exhibition schedules that you can participate for 2011. As they say the earlier you prepare the better results are produced.

There are many reasons why you should join and many reasons why you must not entertain the idea of not joining “Look and Feel Great Event”, an event that is slated to tour all Ayala Malls in Metro Manila.

So I am elaborating the top 5 reasons to pique your interest:

1. EXPOSURE

The event will give you exposure MAXIMUM EXPOSURE in the mass market that visits the mall. You cannot achieve it in other marketing tools. Besides, even if you achieve it in other marketing tools but “Look and Feel Great Event” allows you meaningful exposure and other marketing tools pales in comparison to this aspect.

2. LEVERAGE

The event is a tool that allows you to leverage you promotion. First and foremost it can be a selling strategy; second, it can be a communication strategy or both. By having these two aspects you would be able to benefit greatly from the event. Give your products and services a great leap forward in terms of goal accomplishment for this year.

3. GENERATION OF QUALIFIED PARTNERS

Are you looking for new partners or clients, the Look and Feel Great Event will surely provide you this. The event is a business event that not only caters for sellers but for buyers or partners that is why you can be assured that after the duration of the event you will have qualified partners that will help you catapult your business to a better level  than last year.

4. INTELLIGENCE

The event is a marketplace of competing and cooperating products and services. Edward Bono coined it coopetition: competing and cooperating.  The event will provide you knowledge on what are the latest moves your competitor is doing. The event is indeed an eye opener that is worth your money and effort.

5. SALES

Whatever we do this is the most important part of “Look and Feel Great Event”  - the generation of sales. More buyers and more partners mean more sales. More presence in this strategic venue and event means more sales. Sales is the lifeblood of the organization and marketing action must convert to sale and we understand this that is why you can feel at ease on us the organizer of the event because we are on the same page when it comes to this aspect.

Well, I hope you find the reasons compelling that right now your hand is itching to call us. So call us now, we will be waiting to serve you and give you one of the FEW REMAINING SPACE in the event.