I like December.


More than the holiday season where the streets turned to twinkling stars because of the Christmas lights, there is something that is always happening BIGTIME in EXLINK.

Of course, I am talking about the events that we are producing, organizing and managing. It seems that the projects that we are handling happens hand-in-hand with the hustle and bustle of the season. There is this gait that every member of the organization makes. A certain energy that gives you the feeling that we are about to make things happen.

If you are in events, every day we always make things happen. As if we are miracle workers. We create in our minds the idea of how and what shape an event will be formed. After that, we work hard (physical work) to ensure that the shape that we conceived for and event takes place – that is called simply as EXCECUTION.

To show you why there is a rush; let me reveal to you that we will be having three events this December. They are:

a) Philippine Physical Therapist Association Convention, December 4-5, 2010 at Traders Hotel

b) Mega Balikbayan OFW Expo, December 10-12, 2010, Megatrade Hall, SM Megamall

c) Korean War 60th Anniversary, December 14-15, 2010 at Cultural Center of the Philippines.

Yes, a loaded schedule that is in every bit challenging and EXCITING. It keeps us on our feet and motivated to wake-up every morning knowing there is a lot of details to be coordinated and accomplished.

Yes, December as the cold air whiff in our skin and people swell in all malls and marketplace, we are at one with them with our adrenaline ticking in the Richter scale in the higher levels. Akin to earthquake, our office is shaking because of these exciting events and most of all the people in our organization Rocks!

The Tree500 Movement partners with Antipolo City in planting and growing bamboo trees in the riverbeds of the Marikina Watershed.

The next run will be this October 23,2010. If you want to take part call tel # 643-3887 look for Aldrin Raymundo, the Project Head of Tree500 Movement.



(Photo taken for Philstar.com)

 Much have been said to the Run for Pasig event, all of them positive things. Still, I want to share my thoughts on this very inspiring and important event in our country. Run for Pasig shows that we will and can revive the long lost romantic tales of Pasig River. But more importantly, it shows and bears the heart of the Filipinos.
We are a country that is slowly reaching maturity on moving forward social issues. We are a country the is comprised of people who love our environment and our homeland.

Eclipsing a Guiness Book of Record is not the main highlight of this feat. The highlight is that we want you, the world who loves following us Filipinos, to know that our country is one country you will LOVE to Visit. It is a country where the people are fun loving and friendly to a fault.

The Filipino spirit is in full display in the Run for Pasig Event. This is a symbol that we wanted you - the world to see and share. We hope that you enjoy it and know us more by visiting and marvelling one of the friendliest and caring people in the world.

25 days...

This is the remaining days before those interested for Entrepreneurship Learning get to experience a complete and meaty line-up of seminar topics to be given for FREE at the Kabuhayang Pinoy Expo, November 5-7, 2010 at Trinoma Mall Activity Area.

I am posting the Event Speaker's Poster for you to print and use as a guide.

By the way, those who complete one day seminar shall have a certificate of participation. So what are you waiting for call tel # 643-3887 and register now.

I don’t know if I will be flattered. Google selected exlinkevents as one of the beneficiary for a free adwords advertising. I know this will be beneficial for www.exlinkevents.com or to www.megabalikbayanofwexpo.com.ph. But the deeper issue is how new media like Google is trying to penetrate its market thru direct mail – a traditional form of promotion.

It only goes to show that like any products or services, we need to maximize the available marketing tools in order to attract our market.

Therefore, in light of what I experienced I can say that the competition for all forms of media is fun and the rules is that there is no rules, it is like saying may the best imagination wins.

Last time I saw him in the Makati Medical City he can barely speak. However, the humour is still there. But seeing him one can sense the he has a bigger battle inside him. A battle that even his jovial personality is being torn bit by bit.

I was given a chance to hold his hand in our visit to the hospital, him being one of my idols, higher ups in the Entrepreneurs Society of the Philippines; I said to myself he can still win the battle he has inside his body. I can feel it; the energy that allowed him to propel Center for Pop Music is very much present during that moment.

Months later, I and my wife sometimes unconsciously talk about him, and we are happy to know that the last time we have heard about him he was on his way to recovery.

Therefore, it was a bit of a shock that yesterday my wife received a text telling that he joined our Lord at about 2am.fur

It is a sad story to add to two sad stories that we have received last week about close people we know having lost their love ones, also joining our Lord.

Indeed, death is so common that even if we have accepted it we are still in shock and we still feel the pain of the lost that it inflicts upon us.

I lost an elder who talks to me like I am his kumpare. Every time we see each other we will crack jokes, both of us having that gift of spontaneity always come up of mundane things to laugh about. Humour indeed was his best gift that I enjoyed and bask at experiencing his gift every time I am given a chance.

But most importantly, as an entrepreneur he serves as an inspiration to me and my wife to spread our wings higher and further.

His legacy in bringing music training as a successful business is one for the books. Honestly, I do not know him that much. But for the time that we have been together he has touched my heart. For that, I will always be eternally thankful.

S’ Butch Albaraccin from where you are I know that the Master has now assigned you to be one of the master trainers in making heaven an even more musical and entertaining place to be in.

The first Tree500 Movement tree planting activity in Barangay Calawis, Marikina Watershed, Antipolo City

I was zapping my remote control for T.V. at a frantic pace when I stumble with Disney Channel showing WALL-E, I watched it in the cinema with my family and watched it in DVD and yet here I am glued in the T.V. screen watching the movie for the 3rd time.


Why? You see I cannot help but fall in love with the love story of WALL-E and EVE. It is a relaxing love story. Second and most importantly, the story is about humans stranded in the outer space because the Earth is not liveable anymore.

In the story, humans have become lazy and fat because they have forgotten how to use their limbs resulting to atrophy of sorts. Also, humans are controlled by a supercomputer that is programmed to prevent them from going back to Earth.

I like the scene where the plant in a can is the key for the spaceship to be programmed back to Earth. It shows how important are plants and trees in our world. It shows how plants and trees is the most effective measure that Earth is liveable. The plants and trees disappearing spell humanity’s end. I know we all don’t want this to happen.

So having enjoyed WALL-E allow me to invite you to the second run of Tree500 Movement’s Tree Planting Activity this coming October 23,2010 at Barangay Calawis, Marikina Watershed, Antipolo City.

Tree500 Movement is an organization that aims to plant a minimum of 500 trees in every tree planting activity it conducts. It is also a tree planting activity that has a line-up of interesting activities other than tree planting (e.g. nature awareness orientation).

Right now, the focus of the movement is to increase bamboo tree in all riverbeds of the Marikina Watershed. Most especially, near the bridges of the communities residing around the watershed. It is said that bamboo trees are the most effective deterrent to soil erosion. Also, when it grows its roots spread as far as six meters and, since it is identified as related to grass, a single bamboo tree can produce many sub trunks forming a bigger and wider bamboo tree in its mature age.

I know I have said too much but I can’t help my excitement because the first tree planting activity was just last month and here we are again.

Cabalen Chain of Restaurants supports Kabuhayang Pinoy Expo (KPE) slated this November at Trinoma Mall Activity Center.

Cabalen’s support only strengthens Kabuhayang Pinoy’s vision to be one of the tools in promoting Pinoy Hobbies and Passion into Business.

Cabalen is one best example of the passion for food being converted to a successful and well loved business by Filipinos. Right now Cabalen is on its 24th year and is getting stronger proof that having a passion that you loved and turning it into a business is an open secret formula for those aspiring entrepreneurs.

More hobbies and passion turned into business will be showcased in this year’s Kabuhayang Pinoy Expo (KPE). So for those who have a dream, the opportunity to see like minded people is one of the benefits of attending this event.

The event is produced and organized by EX-LINK Management and Marketing Services Corp. for more details visit www.exlinkevents.com

Lucky me without knowing it that the book launching was ongoing at Bestseller Robinson Ortigas, it is a real treat – a fan like me being one of the first to have a hand in this wonderful and much awaited book.

The story is so fast and furious that before I knew it I have finished reading it. This is how good and engaging the story is.

Once you are immersed in the world of Panem there is no going back. You become one of the district 13 wanting to topple the Capitol and energize every time you hear or see the Mockingjay (Katniss Everdeen) forwarding your dream for freedom.

This is the power of symbol at work. In the story the media as the medium for showing and spreading the message of the Mockingjay is what sticks to mind. It shows the power of communication and how to make it attached to the viewers and listeners. It shows how to create a lasting change once a group has identified a rallying point to a certain cause.

Creating a perception – a winning perception compared to its distant reality, this is what catapulted district 13 to victory.

In our present day, advertising and many forms of media dominate our perception of reality. Understanding that it is not reality is very important. Having a critical mind will help in determining this.

Indeed, finishing the book is one memorable event for me as it reinforces some of the thinking I have with media, communication and perception.

It is hitting two birds in one stone; you are entertained and educated at the same time.

I hope that the author has other brilliant plots and stories under her sleeves for she is a great writer to have.