The best medium i could think of that has the character to provide a stimulating affair with the human senses is EVENTS in any form. Most especially, COMPELLING EVENTS.
If I cannot convince you because of my limited knowledge of the major changes and cases that support this theory. I recommend you the book of Max Lenderman's Experience the Message.
Hopefully, after reading the book or browsing the book you may consider adding events as part of your campaign. For the independent entrepreneurs, bazaars and tradeshows are the way to start infusing events in your marketing activities.
It happened just this Saturday when I was managing one of the events that we had. I stumble into one of the visitors of the event. Its not other than one of our Philippine Business Icon and Tycoon, Mr, Henry Sy.
Of course, being a boy scout I ask one of my colleague to take pics of me and my idol.
Being beside Mr. Sy is an honor and I thank the heaven for allowing me to have a memory, even for a brief moment, of him personally.
Sarap talaga ng feeling.
The event happens September 12-16 at SMX Convention Center. Don't dare miss it.
Organized by Primetrade Asia, Inc., this hardworking organizer deserves a big round of applause for continuing to make the book fair bigger and better every year.
All said, Sugod mga Kabook-so!
But look what have we, all member organizers and other members of PACEOS staged something impossible possible. We made an event through a collaborative effort. A successful event squeezed in between the busy schedules of everybody.
The Philippine MICE Forum held in Sofitel last month is a great starting point of the potential capabilities of what a synergy of all MICE stakeholders can create and contribute to the country.
Already there is a talk of a Cebu leg for the successful event. EXLINK is excited to being part of making the leg a success for one thing, it is because it will benefit the country and the players of the industry professionalize more.
Again, kudos to all the hardworking people of PACEOS, HSMA, PCVC and DOT.
Al Ries is the famous author of Focus, 22 Immutable Laws of Marketing and Co-author of Positioning: The Battle of the Mind.
Slated this October 1 at Dusit Thani Hotel Makati.
Interested parties who would like to join as exhibitors may call tel # 643-3887 and look for Aireen.
Interested parties please call tel# 643-3887. You may look for Aireen.
The event is slated September 27, 2008 at SMX Convention Center Mall of Asia.
Interested exhibitors may contact tel # 643-3887 and look for Aireen.
The prestigious Agora Conference of the Philippine Marketing Associati
You may join be getting a booth, being part of the souvenir program, and sponsorship.
Agora Conference is slated October 20 at Hotel Intercontinental Makati.
What's more is earn and promote your product and services to the high end market.
The event takes this coming October 11-12 at the new pavillion of Mt. Malarayat Golf and Country Club.
Interested parties please call Tel # 643-3887.
One of the ways where we exhibit this core value is that for every successful event WE CELEBRATE WITH A BANG - We do R and R. Try to imagine that we have five annual events every year plus the summer holiday and the Christmas Season. We do R and R six times in a year by going out of town and most of the time, go swimming!
I don't know what is about the water but majority of the EXLINK member is crazy about 
Sharing you some of the pics! Have fun because we did have a great fun just last July 26 and 27.
