- Monday, September 08, 2008
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EXLINK is an organization that has among its core values:" Family Spirit of Fun and Working Together". We are a business family and we are serious about this aspect in a manner that is light.
One of the ways where we exhibit this core value is that for every successful event WE CELEBRATE WITH A BANG - We do R and R. Try to imagine that we have five annual events every year plus the summer holiday and the Christmas Season. We do R and R six times in a year by going out of town and most of the time, go swimming!
I don't know what is about the water but majority of the EXLINK member is crazy about swimming.
Sharing you some of the pics! Have fun because we did have a great fun just last July 26 and 27.
- Monday, August 04, 2008
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EXLINK in its vision to help in developing the marketing and events industry recently sponsored 15 deserving and overachieving marketing students from two universities in Metro Manila.
The three schools that benefited are Rizal Technological University - Pasig and Pamantasan ng Lungsod ng Maynila.
This is just a start of EXLINK's advocacy to support students who have a bright future in the marketing and events industry of our country.
- Monday, August 04, 2008
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This year's STRATMARK was a blast! This year's theme is YOUTHENICS: Marketing for the Youth! It's our time to shine.
Five speakers all experts in marketing and belonging to the creative agencies discussed the different attack on how to market to the youth.
For me, the event is more than a marketing event. It is for me an event that will hone future marketers and leaders of this country. It is a national event that gives color and excitement to learning. It is a concert where the stars are powerful speakers in the marketing industry.
Bam...boom...kabaam....looking forward to more explosions next year.
- Monday, August 04, 2008
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Last August 1, the last day of the 17th Metro Manila Business Conference, held at SOFITEL, has a variety of topics that were presented to the different city business chambers attendees. All are worth remembering. But as always what caught my heart and mind is the statement : "Shape Your Environment".
Businessmen and entrepreneurs most of the times must SHAPE THEIR ENVIRONMENT. Almost always the DANGERS are BIGGER or the same size as the OPPORTUNITIES that accompany it. Therefore a mastery of the environment or the GUTS of shaping the environment is one of the requirements for a businessman or entrepreneur to succeed.
Shape Your Environment! The legend of the vituperian male continues!
- Monday, August 04, 2008
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I recently attended a gathering and one of the speakers is Gardenia's President Mr. Simplicio Umali ( I hope I got the name right).
He was talking about the story of Gardenia how they, at first, found it difficult to convince the market that Gardenia is synonymous to a delicious bread. For one, at first, they are always identified to a motel in Sta. Mesa and/or a landscape company in Metro Manila.
But you cannot put a good product down. So after a few months or a year, the public (including me) begin to take notice of Gardenia, a delicious bread, which if my hearing is correct, has a gross sale of 1.2 Billion a year !
Another brand story that is lovable and worth emulating!
- Friday, July 25, 2008
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For those who would love to hear the famous author of books like POSITIONING AND FOCUS, he will be here again in Manila this coming October 1. Yes! Al Ries will be here to share another cutting edge marketing knowledge that we all can use in our companies, products and services.
Call Salt and Light for more information!
By the way, the picture here is not the official poster of the event. Thanks!
- Friday, July 25, 2008
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Events make tourism in our country robust. Events that creates B2B opportunities makes the robustness longterm and with deep economic impact.
Learn the MICE Industry attend this summit!
- Friday, July 25, 2008
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- Friday, July 25, 2008
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Congratulations to one awarded business show in the country ASENSO PINOY, shown every Sunday, 11:30am at ABC 5.
This business show is the voice of SMEs in the country as they tell their success stories and challenges in surviving their business.
To Sir Francis Cardona, Ana, Mabel, Ramil and the rest of the staff CONGRATULATIONS!
May your program continue to be one of the beacon in inspiring the entrepreneurial spirit of our nation.
- Saturday, July 19, 2008
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