February is about to end. How's your promotion strategies? I hope it is working or 90% of it is working. If not, then it's time for revisions. As you make your revisions, it is time to consider the budget allocation and the tools you are using. Stike-off those that are ineffective.

Still to early to revise? How about tweaking it a bit. As they say, a drop of pebble can cause a major wave. While you are tweaking consider the following tradeshows and exhibition schedules
that you might want to join. You should join! Try one of the events and if it produces the desired results then its time to make all systems go.

Here are the must join tradeshows and exhibitions:

a. FILNEGOSYO EXPO - June 20-29, 2008, Megatrade, SM Megamall
b. FILNEGOSYO EXPO - October 14-19, 2008, Megatrade, SM Megamall
c. Asian Business Expo - November 28-30, SMX, Mall of Asia
d. Megabalikbayan Expo - December 10-14, Megatrade, SM Megamall

Tradeshows are becoming a precious tool. Never forget to include it in your promotion plan.
For this year is the year of ENGAGEMENT. ENGAGE your clients and target market. Tradeshow is one ofthe best tool to help you realize this objective.

Last night, the Philippine Marketing Association (PMA) held their induction of new officers at the Manila Polo Club.

The event featured Mr. Sammie Lim, President, Philippine Chamber of Commerce and Industry (PCCI), as one of the keynote speakers.

His talk moved me as it ended by emphasizing that every business in the country must have a Philippine Agenda. An agenda that must be alongside the business objectives all businessmen wanted to achieve.

This statement coming from one of business icons in our country only meant that any business must contribute for the betterment of our society. As businessmen, we cannot neglect or turn our back to the pressing matter of pushing this country to a level of development where all of us Filipinos are living a life of comfort and respect - a life where our country will be worthy to be called first world.

Today's globalization forces us to deal and make business with other countries. Indeed, It is a small world now. It is only fitting that whenever we make business with other countries we must always keep on the top of our minds our PHILIPPINE AGENDA.

I hope we see each other soon where our Philippines is considered a first world country - that will be cloud 9!

This year big and small companies will be gunning to give the best brand experience and engagement to their consumers. Many marketing tools will be summoned to accomplish the mission of creating a lasting relationship with their target market.

Having said this, tradeshows and exhibitions will play a major role in achieving these bonding target with the consumers.

Therefore, it is better to prepare now your tradeshow and exhibition requirements and objectives. For being early and prepared is half the battle won.

We at EXLINK Corp. have four major events in store for you this year, We have FILNEGOSYO EXPO June, FILNEGOSYO October, MEGA BALIKBAYAN AND CHRISTMAS EXPO December,all in SM Megamall, and lastly, ASIAN BUSINESS EXPO November, an International event to be held at SMX Mall of Asia.

These events are all business events. If you are an SME or a business start-up be sure to join or visit these events. It is a must if you are passionate in growing your business.

But of course, the best seat are reserved for those who will join the events. Visiting gives you the feel, while Participating gives you the benefits the Tradeshows and Exhibitions offer.

The International Christmas Festival (ICF) is on-going, it started last December 18 and is to end December 23, 2007, at Megatrade, SM Megamall.

For those looking for one of the best entertainment shows, ICF is the place to visit.

There are cosplays, PILYOZ Dancing Statues, Cultural presentations by Center for Arts and a lot more.

Besides the shows, there are exhibits that features business opportunites and gift ideas you will surely like.

For details, call 640-1280 or email: info_exlink@yahoo.com.

December is the most cluttered month in marketing. Promotions, ads and events can be seen, heard in every corner. Our mind is totally exhausted. Our pockets empty - zilch!

Viewing this positively, for a marketer it is the ultimate challenge. The season of buying provokes the mind of the marketer to search vigourously to the gap or window of opportunity a buyers mind have. The thing is be on top of the mind of the buyer. The questions is how to be remarkble this December so that the buyers buy and flock in numbers in your events.

Tradeshows and events ultimate weapon is one-to-one engagement.

The power of engagement will answer the challenge of convincing the buyers to buy. Since people sell not products or services.

After realizing this, the next big thing is to make the event THE EVENT that the target market wants to visit. This is the bigger puzzle that we need to solve. What are the ingredients that are needed to attract thousands to flock to the venue of your event. Unmindful of the traffic and other discomforts.

There are a lot of factors that will make this happen but my recommendation is look for two EDGES that will drive the visitors crazy not to be in your event.

But once the visitors are in the event or tradeshows, the people manning the booths must be prepared to ENGAGE and provide a wonderful BRAND Experience.

Free Entrance with a chance to win fabulous raffle prizes while being educated, entertained and offered a variety of business ideas you can start with.

All these in the upcoming Balikbayan Business Expo / Mega Christmas Expo, Dec. 14-16, 2007.

To fellow entrepreneurs grab the opportunity to promote in the only business tradeshow event in December!

For inquiries call tel # 643-3887 / 640-1280.

Time flies very very fast!

It's 10 days to go for Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.

The event will feature the following educational and entertaining activities: Christmas Ham Making (yummy!) by Ms. Lourdes Rivera, Philippine Meat Guru of the famed Ultima Entrepinoy Forum; Center for Pop Music Concert, Business Opportunity Presentations on Perfume Making, Financial Investment, Apparrel Business, Soap and Dishwashing Business, Pitbull Show and Competition (arrff,arrfff) , Free Jam Youth Band Concert, Pilyoz Dancing Golden Statues (cool!)

Plus giveaways, raffle prizes and a lot more giving and sharing to lucky visitors and exhibitors.

For promotional and selling opportunity call tel # 643-3887 or visit : www.exlinkevents.com.

Balikbayan Business Expo/Mega Christmas Expo the best December tradeshow event for OFW and OFW families seeking to invest wisely their hard earned money is only 22 days away before it hits the Metro Manila.

A lot of activities are lined-up to educate and entertain visitors, especially the OFW families. There are also raffles and giveaways for lucky visitors and buyers.

For interested parties looking for promotion and sponsorship opportunities call tel # 643-3887 or visit: www.exlinkevents.com.

Grab the biggest opportunity of promoting and selling in December in SM Megamall. Join Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.

Its a tradeshow that will gather OFW families, SMEs and SM December Buyers in during paydays. Wow! What more can you ask for.

To cash-in in this event contact tel # 643-3887 or visit www.exlinkevents.com.

The recent FIL-NEGOSYO EXPO October 23-26, 2007, at Megatrade, SM Megamall was a success.

The heavy turn-out of exhibitors and visitors accounted for the success of the event. Around 140 exhibitors and 20,000 visitors took the opportunity to maximize the benefits FIL-NEGOSYO offers.

The event is managed by EX-LINK Management and Marketing Services Corporation. For booking inquiries for December Tradeshows contact 643-3887 or visit: www.exlinkevents.com.