- Saturday, February 23, 2019
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The Registered Marketing Professional (RMP) Review of Success Institute Philippines starts this March 16, 2019.
Success Institute Philippines is a licensed Registered Marketing Professional and Registered Business Professional Review Center of the Junior Achievement Philippines (JAPI).
RMP and RBP are certifications that give you an edge as you pursue your goals to be a successful professional in the field of marketing and business.
Click this link to join the first batch of reviewers. Hurry, Limited seats only! http://www.successinstituteph.com/#join
- Saturday, February 09, 2019
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Event Planners are in demand.
They make the life of the associations and corporations easy.
Event Planners are not an
expense. A failed event is.
For those wanting to jump the
event management industry as event planners, here are some guidelines that you
can use to deliver a successful event to your clients.
1. OKR – Objectives and Key Results
1. OKR – Objectives and Key Results
John Doerr in his book
Measure What Matters popularized OKR. A tool used by Google, Intel and Bono of
U2.
It is simple yet powerful.
If you are an event planner
make sure you know the objectives and key results of the clients.
In the objectives, make sure
you know the primary and secondary objectives. This will help you achieve the
minimum and maximum expectations of the clients.
Key Results is the numerical
expression of the objectives. It will tell you if you have achieved the
objectives.
It follows Peter Drucker’s
dictum, “What cannot be measured, cannot
be achieved.”
Example:
Objective: Establish Event Y
as the leading event of the industry.
Key Result 1: Achieve 15,000
visitors in three days,
Key Result 2: Achieve 200
exhibitors and sponsors,
Key Result 3: Get 20 Media
Partners
As you can observe, the
client wanted to attract 15,000 visitors in three days. This is the first key
result that the client wanted to achieve. This becomes the primary objective.
2. Assemble a Winning Team
2. Assemble a Winning Team
As an event planner, you must
assemble a winning team. A person that will become part of the team must be
placed according to their core competence.
One big factor when you are
deciding who becomes part of your team is their attitude. Are they self-starters and need less supervision? Can they think on their feet alone?
In other words, are they
leaders?
Forming a team of leaders is
the key to creating a winning events team.
3. Create
a Timeline
A timeline you created as an
event planner and approved by the client sets the motion of accomplishment.
In the timeline, important
schedules and accomplishments are highlighted. The point persons are shown.
A clear and simple timeline
allows faster implementation of tasks.
4. Create
a Differentiated Event
As an event planner, you are
tasked to help the clients and associations to create a differentiated event.
A differentiated event is an
event that stands-out with other events. It offers a fresh presentation of past
events. It communicates value to its target market.
If your target market is
excited about your event whether it is an expo, conference, corporate event or
trade event, you have done your job as an event planner.
5. Create
a Realistic Budget
OKR achievement is dependent
on a realistic budget. The budget ensures the plan becomes alive.
Oftentimes, event planners
are guilty of pleasing the clients even if the budget provided to them will not
allow the achievement of even one key result.
Seasoned event planners know
that the budget is critical to the success of the event. At the start of the
engagement, experienced event planners have already established the
deliverables of a particular budget.
If the budget is right, they
can achieve what is promised. If the budget is not sufficient, they calibrate
the key result; and inform the clients with candor what is doable.
Lastly, Event
planners need to earn. We do not do events and help the clients because we feel
doing it. We do it because it is our livelihood.
6. Create
Coordination and Post Evaluation Meetings
Communication is the key to a
good event planner and client relationship.
As an event planner, ensure
that every step of the way, there is always coordination meetings and post
evaluation meetings.
These meetings are venues of
communications to thresh out differences, misunderstandings, insights and
improvements.
These meetings create bonds between event planners and clients.
In Summary
There are other things that
we can add to these guidelines. Still, if event planners focus and give special
attention to these six guidelines, it is a guarantee that the event planners
will be successful.
Having said this, do you
agree? Do you have any guidelines that you would like to add? Feel free to let
us know.
- Thursday, February 07, 2019
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Three Compelling Reasons Why It’s Best to Have A Conference Manager | Conference Manager Philippines
Earlier, I received a phone call from one of our partners, asking for our services. He wants us to handle the conference management of a client.
At first, the client is hesitant to acquire our services. But after explaining to her the benefits of outsourcing conference management, she is now a happy convert – and relaxed at the end of our conversation.Why the sudden change of attitude?
If you are not a conference organizer, and faced with the task to organize one for the first time in your life, you will be overwhelmed.
Being overwhelmed is not good a sign.
What is at stake with your conference is your association and it’s reputation.
For some associations or organizations, it is more than protecting their reputation - it is survival.
Some associations get their one-year operational budget through the earnings of their one big annual conference. Because of this, they cannot risk having a red bottom line.
It will spell doom for them.
Why It’s Best to Have A Conference Manager
If you lack the expertise to manage a conference, you need a conference manager. Here are the reasons why:Experience
You can tap to the vast and deep knowledge that a conference manager has. No need for major experimentation where the consequences are far greater than you can perceive.Conference managers with more than five years of experience can help you navigate the dangerous path that awaits your conference.
Conference managers are like captains of ships; they will help you avoid the storms and perilous waters.
This is the power of an experienced conference manager.
Expertise
Competence builds confidence.If you tap the services of an expert conference manager, you will have the confidence that your conference will be implemented near or above the level of your expectations.
Because you know that they have the capacity. Their capabilities gave you the assurance that your expectations will be met.
Best of all, you will have the certainty that all Critical Success Areas will be fulfilled, and that the vision your association or group set will come to life.
Cost Effective and Cost Efficient
When you buy a secondhand car, and experienced the hassle of having to bring it to an automotive shop every week, you will have the realization that you are a victim of “false economy”.
False economy is the notion that initially you have save a big sum of money on your purchase decision, but later realized, in the long run it is costing you more than you have saved.
The same holds true when you tried to save by attempting to take the role of a conference manager. You thought you are helping your association, but later realize that this decision is tedious and costly on your part, and your association as well.
If you outsource your conference manager, and award it to the right person or company, you have made the right and economical decision.
Conference manager will lower your cost because of their bargaining power with their suppliers.
They will help you avoid costly mistakes because they will guide you and veer you away from unwise decisions you may commit due to your limited experience in running a conference.
Even associations that are running their annual conferences and event for a very long time still tap the expertise of a conference manager.
You wanted to know why?
The answer is wise associations do it to have some leverage.
Creating and implementing a conference is a very risky proposition. If you are given a tool to lessen the risks, will you not lessen the uncertainties?
Conference Manager does it to your conference.
So the next time that you are planning a conference, never hesitate to call a seasoned conference manager, conference organizer or conference event management company.
They are there to serve an important purpose, and help you hack your way to success.
If you are lucky, you will have what you want without sweating it out.
- Thursday, January 31, 2019
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Finally, the Professional Event Management Book created by practitioners and leaders of the industry is out.
The book guides you to the different key result areas of producing and organizing an event successfully!
Order now, just email us at info@exlinkevents.com or exlink2001@gmail.com.
Hurry before it is sold out.
- Wednesday, January 30, 2019
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Most Companies’ Marketing Department in the Philippines has no event management staff to implement their events. If they have, they are so lean that scheduling numerous events becomes tedious. This is where event management agencies become valuable.
Event Management Agency in the Philippines
Some Event Management Agencies in the Philippines are abled to help you execute your corporate events.
Corporate events are becoming a must in the marketing department’s promotion strategy. Corporate events effectiveness is evident. It does not only generate leads, it creates an instant bonding between customers and the organization.
This is the reason why majority of the companies in the country are starting to pour their marketing budget in corporate events.
Not All Event Management Agencies are Created Equal
The reality is not all event management agencies are created equal. There are a lot of event management agencies in the Philippines. If you are looking for one, be very careful, and check the following:
a) Experience - the longer the event management agencies in the industry, the more you are assured of the vast experience they have. Sometimes this is the very thread that ensures the success of your corporate event.
b) Expertise – even if the event management agencies have shown their vast experience, you still need to check their core competencies vis-à-vis in the events that they have handled. Some event management agencies are only familiar or tend to focus on select industries.
c) Reputation – you need to make a background check on the event management agencies reputation. It is not enough that they have the expertise and experience. Their reputation in delivering a successful event, and superior customer service to the clients is very critical to the success of the corporate event.
Find the Right Event Management Agency in the Philippines
Sometimes, you need to find the right event management agency for your corporate event.They may not be the no. 1 event management agency in the country, but they can be the no. 1 event management agency that fills your need.
The right event management agency must jive with your needs, wants and expectations. Sometimes the factors that led you to choose a particular event management agency are not reflected in the scope of work.
The culture and work styles of the event management agency and the client must jive. This is the key for a successful partnership - and corporate event.
A caveat is that finding the right event management agency partner will be difficult and will take time.
In Summary
Event Management Agency will help you be successful in your corporate event. Since corporate events are effective as a marketing tool, it is a must to find the right event management agency partner.The right event management agency partner should have the experience, expertise, reputation and jive with you as a client.
- Wednesday, January 30, 2019
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One of the best ways to have a corporate celebration that
adds value to your customers and organization is to launch an Anniversary Sale and Celebration.
An anniversary sale is a way of saying thank you to your
existing customers, and stirring the interest of your non-customers to give
your products and services a chance.
Combine this one with an anniversary celebration program you
will be able to create an atmosphere filled with happiness and goodwill.
Inframachineries 8th Anniversary Sales and Celebration
Exlinkevents – one of the top event management company in
the Philippines is honored to be chosen as the event management partner of Inframachineries
Corporation – an up and coming heavy equipment distributor that provides value
for money with its clients and future customers.
We will skip on the execution and the details of the event,
but happy to say that Exlinkevents have a new client that it will serve for a
very long time.
Again, thank you Inframachineries Corporation! We look
forward to serving you on your other upcoming events this year.
What is Your Event Management Challenge or Success Story
Organizations core competencies are focused on their
products and services. Still, there is no denying that creating and launching
an event is a great customer engagement strategy.
You do not need to learn about event management or create a
costly event management department. You can outsource and tap the expertise of
event management companies. This move is cost efficient and cost effective.
Now we would like to ask, do you have any event management
challenges? How about a recent successful event that you implemented? We would
like to know and hear from you.
- Tuesday, January 22, 2019
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One of the best Sales Conferences in the Philippines to welcome you this year is the Sales Breakthrough Conference. The event is set this March 1, 2019 at Tower Club, Paseo De Roxas, and Makati City.
Sales Breakthrough Conference
The Sales Breakthrough Conference is a conference to provide you a new and holistic perspective about sales and sales management.Sales are the lifeblood of our organization, without sales there is no growth.
It is in this appreciation of sales and the current explosion of different approaches to sales and marketing that the Sales Breakthrough Conference was launched.
Sales Breakthrough Conference Program
The following are the details of the Sales Breakthrough Conference:· How to Keep Your Sales force Motivated, by JV Wong, Chief Executive Igniter, People Ignite
This topic is all about learning and relearning how to keep the energy and spirit of your sales force up as you set your sight in this year’s achievement of your challenging target.
The strategies you crafted during your corporate plan are useless if you cannot sustain the commitment of your sales force.
So how do you keep your sales force motivated during the one-year process and beyond is one of your biggest responsibilities. This will be answered during the conference.
· Personal Branding for Sales Professionals, by Ken Lerona, Head of Marketing and Corporate Communication, Entrego
Before you sell your company products and services you first sell yourself to your target customers.
This might be a surprise to you, but this is true.
Selling involves establishing your trustworthiness with your client. Having said this, study shows that brands have a bigger value compared to products and services that have no branding.
If this were the case, why would you not brand yourself? Definitely, having a personal brand as sales professionals make sense.
Increase your value and build your reputation. You will learn more about this during the Sales Breakthrough Conference.
· Insider Tips for Closing B2B Sales, by Jojo Clemente III, President, Rajah Tours Philippines
B2B selling is probably the hardest type of selling. B2B selling offers a huge windfall from companies involved in this type of selling. In line with this, it is very critical to master the art of B2B selling.
Losing a client in B2B selling is more than a black eye. It is a direct and heavy punch to the gut of the salesperson and company that lost the client.
We have invited a resource speaker that is an expert, and until now, doing B2B selling in his industry. You can get insights and wisdom from Jojo Clemente III, as he reveals his secrets in how to be successful in B2B selling.
· Design Thinking for Sales Professionals, by Marc Wernicke, Business Development Manager, On-Off Group
Innovation is the heart of progress. In the field of sales, it is very true. The more you create an innovation that adds value to your clients, the more you can get ahead of the competition.
Design Thinking is a design methodology that provides a solution-based approach to solving problems.
It is an effective methodology in solving the pain points of your clients that encounter obstacles that blocked them from buying your products and services.
Design Thinking will show you how to solve these pain points, as you become at ease with the use of design thinking, you will see a huge increase in the number of your clients.
When there is an increase of clients, somewhere around the corners is an increase of sales that you are aiming for.
· Emerging Trends in Real Estate Selling that You Need to Know, by Eric Manalo, Real Estate Consultant and Investor
The Real Estate Industry continues to grow in the country. There are a large number of sales managers and sales agency in this industry. The growth is expected to extend for many years to come.
It is in this environment that the Sales Breakthrough Conference gives special attention to the Real Estate Industry.
The industry is governed by trends that are very critical in the sales leaders and sales force action plans.
You will learn more of these trends as one of the respected real estate practitioner and sales leader share these trends that will shape the industry for this year.
· Sales Management: How to Ensure High Level of Performance of Your Sales Force, by Carmie De Leon, VP for Sales and Marketing, Healthway Medical
Finally, we present of the esteemed leaders in the sales and marketing industry. Ms. Carmie De Leon, VP for Sales and Marketing, Healthway Medical presents some practical lessons on how to be a sales manager.
Sales Management is a daunting task. There are a lot of moving parts that require you as a sales manager to oversee. The devil is in the details. And the most important detail of your job is maintaining the high level of performance of your people.
The first speaker of the Sales Breakthrough Conference discuss the topic, “How to Motivate Your Sales People.“ Besides this, our last speaker will show you the science behind maintaining the high level of performance of your sales force.
It is an interesting topic that will provide you great insights coming from an award winning leader of the sales and marketing industry.
Your Benefits from Attending the Sales Breakthrough Conference
1. BIG PICTURE APPRECIATION.The comprehensive and holistic sales conference will give you a better appreciation of sales and sales management.
This will lead you to have a more strategic approach to your selling and sales management.
2. BEST PRACTICES AND NEW STRATEGIES.
All resources speakers are expert and successful in their chosen fields. You will learn a lot of best practices and new strategies that you can immediately take into your office and implement.
You do not have to reinvent the wheel. All you have to do is copy the success blueprints of the companies presenting during the Sales Breakthrough Conference.
When you do, you are off to the races, galloping your way to the success while letting your competition bite your dust.
3. NEW BUSINESS PARTNERS, WIDER NETWORK.
Your Sales Breakthrough Conference will not be complete if you will not enjoy one of the best benefits you can have for attending the conference – the new business partners, and business friends that you are set to generate as an attendee.
We make sure that you go back to your office gaining new potential business partners and support group from the other delegates.
We have designed the conference to give you more talk time with other delegates.
For one, you are an expert that has story to tell, and your co-delegates would love to hear that. We too love to hear it from you.
So we have time allotted for workshops and networking that will not only make these scheduled time fruitful but enjoyable for you.
Seats are running out, you have to call now!
The truth is the seats are running out in the Sales Breakthrough Conference.This is a meaningful and affordable learning opportunity that you can have for this year. And those that booked early know it well.
So grab you phone, call tel.no. 633-0153 or email info@exlinkevents.com. You may also visit www.salesseminarphilippines.com. Hurry book your slots now before time runs out.
- Saturday, January 19, 2019
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This year conference event management will be
high in demand. One big reason that this demand is exploding is the need for
professionals from different industries, and big corporations that have big organizations
to meet and engage their peers face-to-face.
The Importance of Face-to-Face Meetings
More than ever, face-to-face meetings are very important in
this day and age. These are the following reasons why face-to-face- meetings
are critical to the success of the associations and organizations.
1.
Face-to-face meetings are Clearer
When you meet a person face-to-face the conversation is
clearer compared to online communications.
In fact, the responses are automatic. The clarifications on
vague words or topics are immediately clarified. Most of the times, an
agreement is immediately arrived.
2.
Face-to-face meetings are had less issues.
Have you experienced waiting for a long time because of poor
Internet connections? How about trying to repeat a lot of times your simple
reply or answer to because the poor connections made your reply hard to
understand by the person you are conversing with. How about seeing a blurred
face or delayed reaction in your Skype?
These issues and a lot more are nonexistent in face-to-face
meetings.
3.
Face-to-face meetings are more engaging.
The Face-to-face meetings allow you to observe not only the
verbal side of the communication, but also the non-verbal side or the body
language of the person you are meeting.
In 1971, Albert Mehrabian wrote and concluded in his book
“Silent Messages” that our communication can be broken down to 7% verbal
communication and 93% nonverbal communication.
The nonverbal component is composed of 55% body language and
38% tone of voice.
Although there is an on-going debate about the data, it is
safe to say that face-to-face meetings give you a more engaging experience in
communicating with a colleague or target client in physical meetings compared
to online meetings.
4.
Face-to-face meetings make it easier to you to
have small talk and hard talk.
Ever experience experiencing a misunderstanding during your
online communication?
In face-to-face meetings you can have small talk. Talk about
mundane things or interests that both you and the person you are meeting share.
Small talk creates connection between two people meeting for
the first time.
But not only small talk, you can also have a hard talk or
serious conversation with the person you are meeting with.
The best thing about having a hard talk with the person you
are meeting face-to-face is that, if both parties have good intentions, you can
immediately eliminate misunderstanding.
5.
Face-to-face meetings make it easier to build
relationships.
Last but not the least, face-to-face meetings allow you to
shake the hands of the other person. It allows you to establish eye contact.
These are elements that eliminate the wall between you and the person you are
meeting with.
Business is about relationships. In fact, business begins
and ends with relationship. If you want to establish a long-term relationship
with clients, it is best to meet them face-to-face.
Another factor that make Conferences in the Philippines are
on the rise is the growing economy.
The growing economy of the country places organizations in a
better financial position to produce big conferences for their industry and
people.
It also helps that the government under the tutelage of the
Department of Tourism and Tourism Promotions Board had the MICE Roadmap.
The MICE Roadmap is the guiding light of the agencies
mentioned on how to grow the meetings industry, this includes running after
international conferences, and convince the organizers to hold it in the
Philippines.
Conference Event Management in the Philippines
Creating and implementing conferences are very difficult. It
becomes more difficult if you do not have the expertise. This is the reason why
associations and companies tap the services of the event management companies.
However, not all event management companies are the same.
There are event management companies that specialize in conference management.
For this purpose, we will call them conference event
management companies. Conference Event Management Companies can help you
execute your conference vision. They have the experience and expertise to make
it happen.
If you want to fast track your success and ensure that you
will not encounter a disaster in your conferences, the conference event
management can help you big time.
They can not only help you in the planning and execution,
they can help you on one of the things that matter most – they can help you
save on the cost.
In Summary
Conferences are on the rise this year. Expect to see
different industries and organizations creating and implementing their
conferences. This will boost their industries and organizations because of the
proven effectiveness of face-to-face meetings.
If you are planning to have one, and wanted to ensure its
success, tap the services of a conference event management companies. Tapping a
conference event management company is a shortcut that you can take to have an
easier and successful experience in your conference execution.
- Saturday, January 19, 2019
- 0 Comments
