- Thursday, November 22, 2018
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The Registered Marketing Professional Aspirants for 2018 |
Registered Marketing
Professional (RMP) aspirants took the exam today at the Asian Institute of
Management.
The number of RMP aspirants
increased this year by 50%. RMP aspirants came from different universities in
Metro Manila and nearby province.
This year is the ninth year
that the Registered Marketing Professional (RMP) certification exam is being
conducted by the Junior Achievement Worldwide – an international organization
that aims to spread entrepreneurship and raise the standards and competencies
of graduating students in the Philippines and the world.
The Registered Marketing
Professional certification is very important as it raise the competency level
of graduating marketing students in the country.
Certification is one of the
tools that help the companies to receive qualified and competent workforce.
For aspiring graduated
students of marketing, RMP after their name validates their knowledge and
competencies in marketing. RMP makes them confident and qualified to tackle the
challenges that the corporate world poses.
In fact, all over the world
certification is a means to validate and provide an edge to graduating students
and professionals.
Besides the exam today,
November 10, 2018, there will be another exam this coming November 17, 2018 at
the Asian Institute of Management.
In addition, RMP exams are
also scheduled in Baguio, Tuguegarao, Naga and Davao City.
Next year, there will be
another exam this January 2019 for Metro Manila.
* * *
To help you succeed in your dream to be a Registered
Marketing Professional, you may enroll at Success Institute Philippines. The
institute will help you gain more confidence and prepare you on the challenges
of taking the RMP exam. Call tel. no. 633-0153 or visit www.successinstituteph.com.
- Saturday, November 10, 2018
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The high cost of staging
events because of the current economic condition of the Philippines might
affect events management in 2019.
The unchanged inflation rate
of 6.7% this October 2018, and the forecast of experts that this condition will
continue if no dramatic actions are taken by the government will have an
telling impact on the event management industry.
Add the fact that the peso
currency recorded a 7% slump this year. Companies across the board will display
a changed of direction and approach in using events in their marketing
communication strategies. A direction marked by conservatism and caution.
Creative Events Management
The situation forces event
management companies in the Philippines to offer more and cut cost in order to
attract the reluctant clients.
Creative solutions are now
in demand in order to survive this quagmire.
Event management companies
in the country must look at the cost of staging an event and re-adjust and
recalibrate those that are taking much of the budget.
Even the size of the event
will undergo examination. Is it wise to downsize the event and focus on the
right attendees that needed to be in the event?
Event managers must
contemplate these two critical questions.
Alternative Venue
Venue cost for local event
management companies is one of the big pies in event management budget. The
challenge is to find affordable one, yet the objective of the event is not
sacrificed.
The collab spaces are poised
to benefit from this adjustment.
Conscious Navigation
As of now, we cannot quantify the impact on the event
management industry of the rising cost because of inflation and currency slump
that the country is experiencing.
But the clarion call is clear, navigate consciously and
adjust our strategies in order to survive and thrive in this difficult
situation.
- Wednesday, November 07, 2018
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Event Management Christmas Team is in demand this November
and December. Everywhere companies will
be celebrating their Christmas Parties.
This is the season where event management team plays an
important role.
Why Hire an Event Management Team
Hiring an event management team is a necessity and not a
luxury.
It is very difficult for key personnel to manage their
in-house Christmas Parties. It becomes a heavy task when the Christmas Party is
held outside the company.
The roles and responsibilities are myriad that it can be
overwhelming for personnel that also have deadlines to meet in the end of the
month and year.
Consider the following tasks: venue coordination, suppliers’
coordination, theme conceptualization, food and beverage, program creation and
the list goes on.
Recently, a big company in the field of engineering decided
to tap the help of the event management company. For many years, this company
is contented to assign the tasks to key personnel of HR and Marketing
Department. This changed dramatically when in the program one of the assigned
personnel accidentally included dance group that performed a sexually
provocative dance number.
This incident should have been a small incident if not for
the presence of the international partners present in the event.
From then on, the engineering company never let any stone
unturned, they hired an event management company that ensures that all
activities are checked, and all presentations are reviewed before it is
implemented.
Obviously, the in-house staff fault is that they are already
are already loaded with their existing job functions, and their focus to the
additional event management tasks maybe limited.
The Benefits of Hiring an Event Management Team
When you tap an event management team, you get to enjoy the
following benefits:
·
Expert Assistance – they are trained to
implement small to big events. You have an expert that you can rely on in
ensuring the success of your event.
·
Cost Effectiveness – Event Management
Professionals allow you to save money. They always deal with suppliers and
venues. They can help you save money from some areas of your events.
·
Enjoy the Moment – You don’t need to work hard
for your Christmas Party. It is your Christmas Party. You should be part of the
crowd celebrating and enjoying the good vibes of the event. Event Management
Professionals are trained to work with minimum to zero supervision.
Focus on What Matters Most
If you have the budget, you must hire an event management
company.
This is the best decision that you can do this holiday
season. First of all, it is not your core competency. Second, the event diverts
you from your critical tasks. Third, if you are allowed to focus on what
matters most, you become more productive.
And this is the essence of hiring an event management
company that will make your Christmas Party another memorable experience.
- Tuesday, October 30, 2018
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The 10th Philippine Business and EntrepreneursExpo is set this August 29 - September
1, 2019, Megatrade Hall, SM Megamall.
The Growing Business and Entrepreneurs in the Philippines
Despite the high inflation rate, the Philippine
Business and Entrepreneurs remain bullish.
In the Philippines, SMEs are defined as any enterprise with
10 to 199 employees and/or assets valued from P3 million to P100 million. SMEs
and micro enterprises combined make up 99.6% of establishments in the country (Rappler).
The
2016 List of Establishments of the Philippine Statistics Authority (PSA)
recorded a total of 915,726 business enterprises operating in the Philippines.
This was 1.64% more than the 900,914 business establishments reported in 2015.
Micro, small and medium enterprises (MSMEs) account for 99.57% (911,768) of the
total establishments, of which 89.63% (820,795) were microenterprises, 9.50%
(86,955) were small enterprises, and 0.44% (4,018) were medium enterprises.
Large enterprises made up the remaining 0.43% (3,958) (DTI).
The
increase of Small and Medium Enterprises in the country is noticeable. As technology
platforms are contributing to the fast growth and birth of new entrepreneurs.
Online and Offline
The increased of online users in the country pushed the
business to establish their online presence.
SMEs followed this practice. As some SMEs are now generating
sales from their online activities.
However, the recent National Retailers Conference and Expo
revealed that companies must combine online and offline strategies.
The Offline Strategies pertain to traditional media and
other promotion mix available.
The online and offline strategy assures that the Integrated
Marketing Communication are implemented in the companies, more so with SMEs who
needs more human interaction with clients to gain wider awareness.
10th Philippine Business and Entrepreneurs Expo 2019
The 10th Philippine Business and Entrepreneurs
Expo 2019 promises to provide more lead generations, business partners and
sales conversion to partner-companies that will join the exhibition.
As for the consumers and target market of the event, they
will benefit from wider business categories that they can choose to partner.
Second, they will benefit from the various conferences lined-up
in the event.
A Decade of Excellence
The 10th Philippine Business and EntrepreneursExpo 2019 is already a decade old, and continuously find was to add value to
exhibitors and visitors.
The goal of the event never changed, to be a promotion
platform where buyers and sellers meet in order to expand business and
stimulate entrepreneurship in the country.
Prepare Early, Book Now!
Exlink Management and Marketing Services Corporation is the
producer and organizer of the event. For more information and partnership,
visit www.philippinebusinessentrepreneursexpo.com or email info@exlinkevents.com. You
may also call tel. no. 633-0153.
- Friday, October 19, 2018
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