The 6th Customer Lovefest Conference - the pioneer conference on Customer Loyalty and Customer Experience welcomes internet rockstar Carlo Ople!

Carlo currently serves as Vice-President for Digital Marketing Strategy of the leading telco in the Philippines, PLDT.

He started his career at LEVEL UP! as Community Manager and left the company as Marketing Head for the Casual Games Division after 5 years. His journey in digital marketing went deeper as the pioneer social networking site Friendster hired him as Digital Marketing Manager in 2009.

He went on to join TV5 to put up their digital division as he assumed the role of the company’s first New Media Head. He left TV5 to be a partner and Managing Director for the newly created digital agency of the most awarded agency in the Philippines, DM9 JaymeSyfu. After 4 years he sold his shares and exited after it was bought by the largest single branded agency in the world, Dentsu.

As a digital entrepreneur, he founded several web properties with the latest one being recognized as one of the top tech and gadget sites in the country, Unbox.ph. He is also very active in the local digital industry.

It is his 3rd year as a Director for the Internet and Mobile Marketing Association of the Philippines (IMMAP) where he currently serves as Vice-President for External affairs. He is also currently the Treasurer for the Ad Standards Council (ASC) of the Philippines.



See Carlo and other distinguished speakers from various industries; and know more about Customer Experience, Customer Loyalty and Customer Relationship at the Customer Love Fest 2017 this October 19-20, 2017 at the New World Makati Hotel. 


Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

The 6th Customer Lovefest Conference welcomes Aimia, Inc. Lead Business Loyalty Consultant Steven Ladd straight from Singapore!

Steven works as a consulting project manager across multiple sectors through consulting engagements from Hospitality & Travel, Pharma, Energy, to Retail to unlock their customer engagement potential.

We're now in the time where customers are relying on their smartphones for almost everything, and Steven will be sharing how companies can take advantage of today's mobile-first economy at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).


See Steven and other distinguished speakers, and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.

We're now in the connected age - and most Loyalty Programs are also connected online. If your program is the one that should be always online, and there's no way to record the data offline for uploading as soon as the internet's on, then we have a problem.

There are times that a customer shows up his/her loyalty card to the counter, everything looks good and fine until the internet connection broke. This is a headache for you and the customer-loyalist.
It's already one thing if the customer wants to see his/her data updated instantaneously, but this one is worse. Consider asking your provider to add an option to save the record offline. In short, the data needs a backup in the store first, and this is already a standard among providers.

Let's pay attention to the effort of the loyal customers who drop by your store, trying to earn points so they can get the gift or discount they want. In that way, they will know you care for them as much as they care for you.


Continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at Tower Club Makati. 


Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

If you are looking to continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at the Tower Club Makati. 

There was a time where managing customers' relationship with the brand or business is referred to as "Customer Relationship Management," but a new term rose above: "Customer Experience." The latter sounds better, simpler and broader; while the former gives a rather technical feel.

The question is this: Which term is much preferred online?

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Comparing the results from Google Trends, "Customer Experience" is the commonly-used term worldwide, but in the Philippines, the case is different: "Customer Relationship" is still common.

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On a global scale, most of the world prefer to use "Customer Experience" whereas some countries in the Southeast Asian region, India and Africa still prefer "Customer Relationship."

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With all these said and done, should we follow the rest of the world in using "Customer Experience" instead of "Customer Relationship?" Share your thoughts in the comments below.


If you are looking to continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at Tower Club Makati. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.

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Customer Support has changed over time, with new innovations and technologies helping it evolve to what it is now. Here's just some of the things that we need to realize:

1. Customers send their support tickets through social media. This is already happening, actually: We are already in a time where there's lots of support-related Twitter accounts from various brands. This allows your customers reply faster than calling the hotline and waiting in queue for long.
2. Bots are helping to sort out the important tickets from the not-so-important ones. So, how can bots notify you, especially in places where data connections are not that stable? SMS. 
3. Visual Demonstration is much, much better. In a world where almost everyone has short attention spans, words are not enough - they only pass through one ear and go to the other, or else. It's best to be brief, concise, and most of all, visual.

The ghost month this year is said to begin today, August 22, and will continue until September 19, where evil spirits from hell are released to the world (according to Chinese legend). By this time, you boss who believes in feng shui should be lying low on projects.

How about you? How's things are going on your end? Do you feel that this month's going to be awry? Here's one tip: Forget that there is a ghost month and just go hustle your way out. Do not let this dictate your targets. Though if you can't move on from this belief, it is recommended to target not just one audience, like how Warren Buffet puts his investments in "baskets."

Here's the thing: If you're in the Customer Experience industry, this should not stop you at all, since Customer Experience is round-the-clock, every day. Customers, regardless of whether they believe in this or not, will still be there, waiting to be introduced to the experience that you are offering. This should not stop you in approaching your target.

Business is half-theory, half-application; but overall, it's the effort that counts. In order to increase your chances of good luck, you need to increase your efforts. Hustle, friend, for the world will not stop for the so-called "ghost month."

While we're at it, the Customer Love Fest will happen at Tower Club Makati on October 19 to 20, featuring key personalities in the Customer Experience, Customer Relationship Management and Customer Loyalty industries. 

Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.