You have a great concept and great client. It seems everything is heaven sent. However, if you become overwhelmed with this to elements you may lose the greatness in the end. Oftentimes, you want to get the event because you want to manage an event that has a great concept and a potential to be big. There is nothing wrong with this. In...

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The tourism industry in the Philippines is expecting a robust growth this coming 2015. Numerous awards left to right are being given to the Philippines Tourism industry. In addition, Philippine local associations are winning bids to host their international association events in the country. Lonely Planet recently named the Philippines as one of its Top Countries to Visit in 2015. It says: "7100+ islands have...

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Zing Rewards partners with the upcoming  3rd Customer Loyalty Conference and Expo slated this October 24, 2014 at New World Hotel, Makati City. Zing Rewards is a loyalty and rewards program where points are earned at Zing Rewards merchant partners, and can be used for exclusive deals online. Points can also be converted to cash (one point is equivalent to one peso), which...

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In an article by Veronica Maria Jarski in MarketingProfs, an online resource portal for marketing professionals, she shared a truth that is neglected or overlooked but if put into heart can become a goldmine for companies. She said that, “Companies that increase customer retention rates by 5% can increase profits by as much as 95%.”This she got from Sparked, a company specializing in...

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