We always know that chaos works in an orderly manner. However, it is not that simple, it is up to us in finding that order. It is up to us in creating the order. It is up to us in accepting the order that we created. It is up to us in achieving a productive result in the order. Lastly, we cannot create...

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The Philippine Marketing Association (PMA) in partnership with Ayala Malls will hold a Summer Expo slated this March 11-13,2014 at the Activity Area of Glorietta, Makati City. Several companies will be there that visitors of the event will find attractive in terms of generating business opportunities. Most of the exhibitors are PMA members. There is also a line-up of special activities that you...

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The Advertising Suppliers Association of the Philippines (ASAP) inducts its 2014 Board of Directors and Officers. Held last February 5, 2014 at Treston Multi-Purpose Hall, Bonifacio Global City.     ASAP BOARD 2014  (l-r): sector heads Joan Gumatay (model & talent agencies), Judith G. Gabatino (promotions & merchandising), auditor Marlyn Montano, vp-external Madonna G. Tarrayo (commercial production houses), vp-internal Amrei C. Dizon (digital media production), chairman...

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Sushobhan Chowdhury is the Vice President Digital and Head of Digital Strategy for JWT India will be one of the thought leaders that will serve as one of the highlights of this year’s Digital Asia Expo and Conference.  Chowdhury is a Digital Strategist, a Culture Hacker and an Innovation Evangelist with international leadership experience, interested in consumerism, technology and disruptive marketing. He has...

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The Advertising Suppliers of the Philippines (ASAP) recently held its 2014 Induction of Officers. The induction coincides with the launching of the Ad Summit Pilipinas Trade Exhibit. Here is the video summary recap of what took place in the momentous event. ...

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It is easy to create a concept or an idea. It is so easy but success is no guarantee. The best way to do it is to create a concept the market already wants or need or if the idea is there but there is dissatisfaction in the market create a better product or service. In the expo, trade fairs and events the...

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Today I took my lunch at Tokyo Tokyo and found this paste in my table. A mobile app for loyalty program that Tokyo Tokyo is using. No doubt loyalty and rewards program is gaining a big space as a tool for retailers in gaining the love of their customers. The app is called Jive and is now part of my smartphone app.  ...

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Technology changed the game in the way we promote and market our products. This change spilled in the tradeshow floor. Here are the marketing collaterals that you must have in promoting your products and services in exhibition. 1.    QR Code Save the paper, Quick Response Code (QR Code) is the best way to transfer your information to potential buyers in an instant. Although...

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It’s 2014 and we are almost in the middle of the first month.  But the recent developments in our country and abroad is shaping-up in making this year one of the exciting year of expos and trade fairs. Expo, Trade Fairs or exhibition as others are familiar in calling this platform is still…tadah!  - one of the preferred tools in promoting products and...

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