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- Monday, October 22, 2012
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The Asiannovation Trade Exhibit successfully opens today at the
Glorietta Activity Center. The Asiannovation
Trade Exhibit runs today to October 19, 2012. The event is part of the Asiannovation Conference held last July
19-20, 2012 at Shang-rila, Makati.
One of the highlights is the Asian Pop Dance Competition where
select dance groups battle it out to win the coveted prices that awaits the
lucky winners.
Visitors can enjoy and get business
opportunities offered by various exhibitors that participated in the event.
The event is organized and produced
by the Philippine Marketing Association (PMA) in partnership with Ayala Malls.
The event marketing partner is
Exlinkevents.
- Wednesday, October 17, 2012
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The 2nd OFW Business Summit is slated this
December 8, 2012 at Megatrade Hall 2. This event aims to educate and inspire
OFW Families, OFWs and Balikbayans to start running their own business. Also, the
event aims to teach financial literacy.
The topic and speakers of the event are: Success Mindset for
OFWs and Balikbayan by Jeric Lee, President of Significance Inc.; Money Growing
Guide for OFWs and Balikbayan by Alvin Tabanag, Founder and Chief Trainer of
Pinoy Smart Savers Learning Center; Simple Meat Business for OFWs and Balibayan
by Lourdes Rivera, Chairman of Ultima Entrepinoy Center and Basic Marketing for
Small Business by Jerry Yao, Managing Director and CEO of JEDI Training,
Marketing and Management Services.
“The Summit will help OFWs and Balikbayan to get acquainted with concepts like new mindset, financial education, marketing and simple but profitable business “, said Mitch Ballesteros, Exlinkevents CEO.
The event is FREE ADMISSION and OFWs, OFW Families and
Balikbayans attending will get a chance to win exciting and valuable raffle
prizes.
For partnerships and sponsorship you may call tel.no. 643.3887
- Wednesday, October 10, 2012
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The first Customer Loyalty
Conference recently held in September 28, 2012 at Crowne Plaza Hotel,
Ortigas Center was a huge success.
Las Vegas Dancers heat up the opening program. It was surreal as the dancers gyrate to make an energetic opening.
The event is full packed. Some walk-ins failed to attend the conference there is no seats left.
Dr. Donald Patrick Lim was rated by the attendees as the best speaker in the conference.
When the conference becomes too serious, Mr. Henry Tenedero, the event host comes to the rescue. He makes the learning event a fun event. Great host indeed.
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The event is successful because of them. Hardworking and passionate.
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The other team that worked inside the event. There are great moments in the conference and they are responsible for these moments.
Overall, the First Customer Loyalty Conference and Expo established one truth that there is a need to continuous learn loyalty and rewards program in the country.
The 2nd Customer Loyalty Conference and Expo will take place September 27, 2012. See you there!
- Thursday, October 04, 2012
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There is no doubt that the landscape in advertising products
and services has changed dramatically. In some forums and coffee table
discussions the trend that companies are cutting back on traditional ads are
very much talked about. Another trend that adds a kick on these gatherings is
the increased budget allotment in events to promote companies’ products and
services.
Of course, as one of the event suppliers I am too happy to
hear this news. However, one of the clamors of companies is the scarcity of
available suppliers – professional and well trained.
The question now is why is there a need for advertising and
event suppliers to continuously learn and improve their craft. Here are the 3 top reasons:
1. Event Management is Critical to the Success
of the Brand
As more companies venture into event as a medium in
promoting their products and services, the event becomes critical in communicating
the brand personality of a particular products and services. Therefore, the
room for error in the advertising and event companies executing an event
becomes slim to zero.
2. Execution of Event Must Always Offer
Novelty
Continuously learning and grabbing any related conferences and learning forums that will improve the suppliers is a must. Ideas can only be generated by a
pregnant mind. A pregnant mind is produced by observing and listening to great
ideas.
A Novelty Idea is what will separate a brand to another
brand. Most of the times, event concept is demanded to advertising and event
suppliers. You cannot give what you don’t have. In this dictum, learn
continuously or die.
3. Event Management Companies Must Create
Order in Chaos
A lot of details are needed to be addressed during the
pre-event implementation. More details are tackled in the actual event. If the advertising
and event suppliers are not prepared there will be an explosion and implosion –
a great catastrophe in the actual event. The by-product will be an irate client
and consumers or visitors.
Advertising and event
suppliers first and foremost must have the skill to create order on what seems
to be a chaotic environment bereft of structure. It is what the clients paid
for. You can only have that capability if you continuously learn the craft and
monitor the small trends taking place in the industry.
Maybe you have better ideas why advertising and event
suppliers must embrace a learning culture I will be happy to know it.
- Tuesday, October 02, 2012
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Practice makes perfect. It sounds cliché but it is so
critical in events management. How many times have we experienced problems that
pop out all because we failed to discuss and conduct dry runs and technical meetings?
In events, we always say that the actual implementation is
just the reward of the pre-event planning that your team worked hard for. One
of the critical moments in the pre-event planning is conducting dry runs and
technical meetings.
Dry runs and technical meetings is precisely what will take
place in the actual event. The more you know, the more you are confident that
it can be done. This is the mantra that you and a lot of people wanting to
create an event must have in mind.
Knowledge is confidence. It is minimizing Murphy’s Law. It
is preparing your mental abilities to what will happen. It is event management.
I for one have a lot of experiences of how important dry
runs and technical meetings are. In some instances, I was witness and sometimes
part of events that encountered problems coming from areas of the event that we
are not able to discuss during the technical meetings or conduct during the dry
run.
As I always say, GOD IS IN THE DETAILS. Dry runs and
technical meetings are the important pages of this important rule.
Nobody is perfect. But in events you must strive for perfection.
To err is human. In events to err is a mortal sin.
Perfection can be achieved in events because of the technical
meetings where each details and key result areas are discussed. Perfection can
be attained when we conduct dry run because we see the possibilities of our
plan and its bad side that can be corrected before the actual event.
I believe I have given reasons and arguments
why we must all conduct dry runs and technical meetings. I don’t care how easy
or small the events are, when Murphy’s Law strikes you cannot do anything about
it. The only force that can defeat Murphy’s Law lies in dry runs and technical
meetings.
- Monday, October 01, 2012
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In my recent Event
Management lecture at a membership based association of entrepreneurs, I was
asked by one of the attendees why is it not important to think of the budget
first before creating an event.
He eagerly awaited my answer
as I requested him to wait as I unfold my lecture slide per slide. When the
time is ripe I answered his question. I told him and the whole audience that in creating an event one must first
think what will be the contribution of the event to the betterment of the
society before continuing to move forward.
It is this that he felt
puzzled. The attendee believes that budget must first take precedent in order
to avoid risks and ensure profitability. My answer is not exactly what he
expected.
The truth of the matter is
we must always put first the benefits that the event can give to the society or
a particular segment of the society before pushing forward because it is the
best way to ensure profitability.
For example, Exlinkevents
created the first Customer Loyalty and Rewards Conference. This generated
excitement and a lot of participants from companies that already are
implementing Loyalty and Rewards Program but are looking to upgrade and develop
it further. They saw that the conference is the event that they are
looking for and that no one in the market is offering this needs.
We created the event not
thinking first the budget and the risk that a new concept entails. We created
it thinking that it is needed and will benefit companies in retaining and
creating loyal customers. In accomplishing this, we strongly believe that
companies can further experience growth.
After a lot of explanation and convincing, I used the powerful “ADD VALUE” to the society when you
start a business or create an event. In the end the audience and the attendee
that asked the question were convinced.
I strongly drive this point
by quoting Zig Ziglar’s “People will not
care until they see and feel that you care for them”. Not exactly the
precise words used by Ziglar but in essence it is what he said, a saying so
true in our society.
Again, in anything you do
before you start to create it you must always bear in mind that ADDING VALUE is
the first and most important step one must take in event creation or project
creation.
I saw the eyes of the
entrepreneurs after the seminar and they are all shining emitting to me that
they understood what I am driving deep into their hearts.
In return, I just smile
secretly as the time I spent with them did not go to waste.
- Tuesday, September 25, 2012
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I am a big fan of Manila International Book Fair! I profess
this because I am one of the ultimate bookworms you can discover. Well, I prefer
myself to be called BIBLIOPHILIAC – someone sooo addicted to books. However,
the connotation may go on ways that I will not like so Bookworm I am.
Every year when the MIBF comes which I call my Mecca of
Books, I bring my family and dive into the mountain of books that literally
fills all the spaces of the SMX Exhibition Halls.
MIBF is like paradise surrounded by a million glistening stars
represented by books.
This year is my happiest MIBF Experience to date. Why?
I just happened to meet and chat with one of my idols Ambeth
Ocampo. You see if I am not an event organizer right now I will be a history
professor. Ambeth is the best Filipino historian, for me because he humanized
our heroes and talk about the mundane things our heroes do. This makes
everybody realize that we can all be heroes for our country.
Another author I met that is very interesting is Dr.
Margarita Holmes, her for adults only
books are sometimes controversial but it gives adults guideposts on how to deal
with relationships (most relationships are complicated, so she really helped a
lot of people).
Another interesting highlight of this year’s event is Ramon
Bautista, I was supposed to buy his book and fall in line together with
hundreds of fans wanting to have his signature. Alas, his book was sold-out. I
just took a picture of him. Maybe some other time I will get his autograph.
Even if it is just few days ago when MIBF ended I am already
looking forward to visiting this Mecca of mine next year.
- Thursday, September 20, 2012
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Advertising and Events Suppliers Conference or AEdea Camp is like a cannon and the attendees the cannon ball, attending this event will connect you to industry players and give you insightful concepts from the experts of the industry, and like cannon balls you will get your high once you get fired-up by the cannon. This is how good this event will be.
But most importantly, it is a gathering of the industry members who for one day will not compete in biddings but get together to strengthen the ties that bind them. Yes, it is like a party!
Of course, new members or those wanting to be part of this industry are welcome.
Here are some of the details of the conference:
KEY LEARNING TOPICS
- Key Note Address from Chief Marketing Officer of the Year Awardee
- Event Management in Niche Marketing (Panel Discussion between client and suppliers)
- P.S. I Love You – Print Suppliers and Technology
- Anatomy of Broadcast Commercials (Panel Discussion between client and suppliers)
- On Integrated Marketing Communication - The Wizard of Jos
- On Corporate Social Responsibilities The Wheels of Future – You’ve Got Efren
- Values Advocacy – Pag May Value Sikat
Other Conference Highlight - Speed Networking
Know more people. Gain more Business. A special activity during the conference. This one is will make you and your business BOOM!
*topics and speakers are subject to change without prior notice
PRIORITY BOOKING FORM
Event : AEdea Camp | 9:00am-5:00pm|November 13,2012| Bayanihan Center, Piooner St., Pasig
Training Investment :
Super Value Rate for Non ASAP Member: P3500
ASAP Member Rate: P3500
October Rate: P4000 | Regular Rate: P4500|Walk-in Rate: P5000
Group Discount Rate: 5 + 1
Company Name:
Address:
Industry: Phone Number:
Reserving Officer: Designation:
Mobile Number: Email Address:
Participant 1
Name: Designation:
Mobile Number: Email Address:
Direct Line:
Participant 2
Name: Designation:
Mobile Number: Email Address:
Direct Line:
The event is produced and organized by the Advertising Suppliers Association of the Philippines (ASAP).
There are other surprises lined-up within the events but at the moment it remains a secret. But hey the event comes from those who provides their services to all the events that happen in the Metro, therefore, taking part in this gig one can never go wrong!
- Tuesday, September 18, 2012
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I love events managed by others or by us. PMAP’s Conference
in Cebu is a great one with over 1,300 attendees and a lot of spectacular speakers
and content - what you have is a spectacular event.
Here are three concepts that made a tattoo in my mind.
1. Human Capital Management remains an effective science for Human
Resources
A term used for economic purposes, it is still one of the
key concepts of the modern age as we move towards knowledge economy.
The difference in the past and in the present, Human Capital
Management is measured in different metrics and aided by an advance technology
companies are able to pinpoint areas that Human Capital can be developed to reach its full potential.
I say wow even if the technology can only be afforded by big
and medium companies, the potential to make people pursue further growth is immense.
In the science of resource allocation developing human capital becomes the
first priority of the organization who wants to compete and lead the race in
their industry.
2. Talent Management needs to be further
amplified
The “War for Talent” heats up in the business industry as
competition becomes crazy. Talent Management supports the Human Capital
Management. One of which is to retain talents that are crucial to the
continuing success of the organization.
It seems big words but talent management is crucial most
especially now that organizations are dealing with Millenials or Gen Y talents
who carry a different culture from past talents and generations.
Talent Management is crucial in order to capture true
talents and in order to minimize the number of “hoppers” in the organization.
3. Innovation is everyone's responsibility
This
is no longer a responsibility of research and development, Innovation is also a
responsibility of the Human Resources Department. I have heard a lot of
discussions about this topic from the conference, I say the case studies are
quite impressive, some ideas I am taking into our organization for
implementation.
Of
course, the learnings are not the only thing I went there, I observed the
process of the conference, gain a few friends, and gain a few pounds (LOL!). Most
importantly, I went back to Cebu to experience again the hospitality and warm
smile of the Cebuanos.
- Sunday, September 16, 2012
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