This year big and small companies will be gunning to give the best brand experience and engagement to their consumers. Many marketing tools will be summoned to accomplish the mission of creating a lasting relationship with their target market.

Having said this, tradeshows and exhibitions will play a major role in achieving these bonding target with the consumers.

Therefore, it is better to prepare now your tradeshow and exhibition requirements and objectives. For being early and prepared is half the battle won.

We at EXLINK Corp. have four major events in store for you this year, We have FILNEGOSYO EXPO June, FILNEGOSYO October, MEGA BALIKBAYAN AND CHRISTMAS EXPO December,all in SM Megamall, and lastly, ASIAN BUSINESS EXPO November, an International event to be held at SMX Mall of Asia.

These events are all business events. If you are an SME or a business start-up be sure to join or visit these events. It is a must if you are passionate in growing your business.

But of course, the best seat are reserved for those who will join the events. Visiting gives you the feel, while Participating gives you the benefits the Tradeshows and Exhibitions offer.

The International Christmas Festival (ICF) is on-going, it started last December 18 and is to end December 23, 2007, at Megatrade, SM Megamall.

For those looking for one of the best entertainment shows, ICF is the place to visit.

There are cosplays, PILYOZ Dancing Statues, Cultural presentations by Center for Arts and a lot more.

Besides the shows, there are exhibits that features business opportunites and gift ideas you will surely like.

For details, call 640-1280 or email: info_exlink@yahoo.com.

December is the most cluttered month in marketing. Promotions, ads and events can be seen, heard in every corner. Our mind is totally exhausted. Our pockets empty - zilch!

Viewing this positively, for a marketer it is the ultimate challenge. The season of buying provokes the mind of the marketer to search vigourously to the gap or window of opportunity a buyers mind have. The thing is be on top of the mind of the buyer. The questions is how to be remarkble this December so that the buyers buy and flock in numbers in your events.

Tradeshows and events ultimate weapon is one-to-one engagement.

The power of engagement will answer the challenge of convincing the buyers to buy. Since people sell not products or services.

After realizing this, the next big thing is to make the event THE EVENT that the target market wants to visit. This is the bigger puzzle that we need to solve. What are the ingredients that are needed to attract thousands to flock to the venue of your event. Unmindful of the traffic and other discomforts.

There are a lot of factors that will make this happen but my recommendation is look for two EDGES that will drive the visitors crazy not to be in your event.

But once the visitors are in the event or tradeshows, the people manning the booths must be prepared to ENGAGE and provide a wonderful BRAND Experience.

Free Entrance with a chance to win fabulous raffle prizes while being educated, entertained and offered a variety of business ideas you can start with.

All these in the upcoming Balikbayan Business Expo / Mega Christmas Expo, Dec. 14-16, 2007.

To fellow entrepreneurs grab the opportunity to promote in the only business tradeshow event in December!

For inquiries call tel # 643-3887 / 640-1280.

Time flies very very fast!

It's 10 days to go for Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.

The event will feature the following educational and entertaining activities: Christmas Ham Making (yummy!) by Ms. Lourdes Rivera, Philippine Meat Guru of the famed Ultima Entrepinoy Forum; Center for Pop Music Concert, Business Opportunity Presentations on Perfume Making, Financial Investment, Apparrel Business, Soap and Dishwashing Business, Pitbull Show and Competition (arrff,arrfff) , Free Jam Youth Band Concert, Pilyoz Dancing Golden Statues (cool!)

Plus giveaways, raffle prizes and a lot more giving and sharing to lucky visitors and exhibitors.

For promotional and selling opportunity call tel # 643-3887 or visit : www.exlinkevents.com.

Balikbayan Business Expo/Mega Christmas Expo the best December tradeshow event for OFW and OFW families seeking to invest wisely their hard earned money is only 22 days away before it hits the Metro Manila.

A lot of activities are lined-up to educate and entertain visitors, especially the OFW families. There are also raffles and giveaways for lucky visitors and buyers.

For interested parties looking for promotion and sponsorship opportunities call tel # 643-3887 or visit: www.exlinkevents.com.

Grab the biggest opportunity of promoting and selling in December in SM Megamall. Join Balikbayan Business Expo / Mega Christmas Expo, December 14-16, Megatrade, SM Megamall.

Its a tradeshow that will gather OFW families, SMEs and SM December Buyers in during paydays. Wow! What more can you ask for.

To cash-in in this event contact tel # 643-3887 or visit www.exlinkevents.com.

The recent FIL-NEGOSYO EXPO October 23-26, 2007, at Megatrade, SM Megamall was a success.

The heavy turn-out of exhibitors and visitors accounted for the success of the event. Around 140 exhibitors and 20,000 visitors took the opportunity to maximize the benefits FIL-NEGOSYO offers.

The event is managed by EX-LINK Management and Marketing Services Corporation. For booking inquiries for December Tradeshows contact 643-3887 or visit: www.exlinkevents.com.

Yesterday was a blast! We were presenting to one of our big clients. As we are making a pitch and the values that they can get from one of our upcoming events, the clients did something that stunned us.

She wants and is asking for something different, an out of the box or no box situation or communication campaign ( a booming voice goes with it).

I am melting from my seat while I listen to her. It is like being inside Dantes' Inferno (I mean it). However, the upside of it is that I am enjoying the melting process.

In front of me are signs of changes that is sweeping the promotion and communication industry. Yup, it is a change that the upcoming AD Congress will talk about. It is what the companies are after right now!

It is to allow their brands' personalities to be experienced by the consumers - the best way to penetrate and occupy a space in the consumers mind.

Having said this, it is now an imperative for companies to increase EXPERIENCE MARKETING (EM) in their marketing strategies.

EXPERIENCE Marketing is allowing the consumers to engage, feel and experience the brand. Thus, translating to an increased brand equity and desired bottom line results.

This is where TRADE SHOW and EXHIBITIONS come in - one of the potent EM tool that you can have (To expound on this area is another blog).

Going back to the client that is ranting for something new for her brand. Great to say that we have reached an agreement. We know her need and we are willing to move heaven and earth to satisfy her.

Thank God!

Learn to earn and run your business successfully for FREE !

Young Entrepreneurs Society (YES), Entrepreneurs Society of the Philippines (ESP) and Association of Marketing Educators (AME) joined hands to give FREE SEMINARS at the YOUNG ENTREPRENEURS CONGRESS - FIL-NEGOSYO EXPO, October 23-28, 2007, Megatrade, SM Megamall.

Free seminars will range from the following topics: Leadership, Entrepreneurship, Finance, Technology, Sales and Marketing.

The FREE SEMINARS is in line with FIL-NEGOSYO's objective of promoting Entrepreneurship and SMEs in the country.

For details and promotion opportunities call tel # 643-3887 or email : info_exlink@yahoo.com.