Brands. Logos. Names. While these three things are different from one another, they have a common purpose: Recognition. Each and every company or entity has its own image of recognition - a brand image. Times are fast, and we are living in a world where names get shortened, abbreviated, so on and so forth.
Here are the things you need to take note of quick to see if you or your company's brand image is in check:
Markets. Match your brand to your ever-changing market. If you are targeting the youth, you need to pep up your brand.
Age. If you are a hundred-year old company, chances are you constantly refresh your logos or branding to fit every generation. If your company has stayed in business for more or less than a decade, you need to see if your brand is appealing enough to This is a never-ending process as long as your brand
Elements. Before every company had a great logo, they had a dozen of rejected logo concepts. Think about the shapes, the color, the typography, and the meaning of each of it.
Culture. Your company's culture also tells the kind of brand you want to show to your potential clients. If you are a brand that promotes its employees' well-being, you got to learn the work-play-live philosophy that is common in today's millennials. A company's culture is reflected by even just one employee working in your company.
By further defining your brand image, you are further defining what people should know about you or your brand at first glance, so get going and keep your brand image in check.
Join the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.
Branding is an essential
part of marketing our products and services. In choosing events, expo or
exhibition we can effectively promote brand awareness by doing these 5
activities.
Those who have been using
events, expo or exhibition knows very well that a product or service that has a
better brand easily sells as compared to a product or service that has not
maximize or don’t care about branding.
So here it goes the 5
Branding Activities or Goals you can do during events, expo or exhibition.
1. Create or raise market awareness
This is very important most
specially to a product or service that is just entering the market.
You can create or raise market
awareness by designing a booth that will WOW or join the event, expo or
exhibition programme of activities.
The best of course is to be
a sponsor.
2. Position or reposition your brand
Some products or services
needs to reposition their brand, events, expo or exhibition will allow you to
do this instantly!
Events, expo or exhibition
allows you to engage intimately with your market by having actual face-to-face
communication – a faster way to jumpstart your repositioning strategy.
3. Educate by demonstrating
The more you demonstrate the
uses and features of your products and services the more the brand image of
your products and services stick to the mind of the market.
4. Boost Investor Perception
Companies who are on a
look-out for investors or franchisers can easily convince these special groups
of people when they are seen in events, expo or exhibition.
The mere presence in events,
expo or exhibition makes you accessible to these investors or franchisers – an edge
you don’t want to miss.
5. Develop new markets
Finally, events, expo or
exhibition gives you the steering wheel to create new markets for your products
and services be it territorial or social demographics because events, expo or
exhibition can attract different kinds of market.
There you go, so calling all
Brand Managers or Marketing Managers your Brand Development can become faster
by maximizing events, expo or exhibition and using these activities or goals
that are time tested to deliver results.
