FOLLOWING the successful launching of the “loyalty card” program of Pag-IBIG Fund, The Home Development Mutual Fund or Pag-IBIG Fund will sponsor the 3^rd Customer Loyalty Conference and Expo that will be held on October 24, 2014 at New World Hotel, Makati City. 

According to Mr. Alexander Hilario G. Aguilar, Senior Vice President for Provident Operations Sector, the Pag-IBIG Loyalty Card is Pag-IBIG Fund’s way of showing how it values its members.  The goal of the Pag-IBIG Loyalty Card program is to make Pag-IBIG Fund more relevant in the daily lives of its members by adding benefits to its members in the form of discounts and freebies on their purchase of their daily needs from Pag-IBIG’s partner-merchants.  Offering the Pag-IBIG Loyalty card to Pag-IBIG members is one way of showing its commitment to its members and thanking them for their loyalty to Pag-IBIG.

The Loyalty Card contains the Pag-IBIG member’s permanent 12-digit Pag-IBIG Fund Membership ID (MID) Number.  By presenting this card, the cardholders can avail up to 60% discount on Pfizer brand medicines, 5% discount on generic medicines from TGP, 10-20% discount from partner-schools, and P10.00 discount per 11 kg, Tank from the partner LPG provider,  Pag-IBIG savings should be updated for the member-cardholder to enjoy uninterrupted use of his/her Pag-IBIG Loyalty Card.

The Pag-IBIG Loyalty Card is initially available in Baguio City and the provinces of Cebu and Davao. It will soon be offered in Metro Manila and other areas of the country.

Pag-IBIG members with the Loyalty Card can now enjoy perks and privileges from 34 partner-establishments by presenting the Card upon transaction. Cardholders can get great deals for their healthcare needs, fuel purchases, dining, and school enrollment. 

Pag-IBIG Loyalty Card holders can take advantage of special discounts and rewards from Pag-IBIG’s 12 national partners, initially available in Baguio, Cebu, and Davao:

Cardholders can also enjoy of the discounts and rewards from 13 partner-establishments in Baguio:

More rewards await them in 9 partners in Cebu and Davao:

The Pag-IBIG Loyalty Card differs from other loyalty cards as its discounts and other benefits are on the daily needs of its members, identified through a research study.  Moreover, it is able to combine a vast array of discounts and benefits from several and a wide array of partner-merchants making its set of benefits unmatched.  Pag-IBIG’s partnerships with partner-merchants are non-exclusive and as such, the number of partners is unlimited.  Thus, its benefits are also unlimited.

Further, the Pag-IBIG Loyalty Card, due to the universal nature of Pag-IBIG Membership, is practically open to every Filipino who earns at least P1,000 a month (as long as they register as Pag-IBIG members first).  Pag-IBIG membership is mandatory in nature, governed by R.A. 9679 which requires all Filipino workers earning at least P1,000, whether located within the Philippines or overseas, to register with Pag-IBIG.

"The Pag-IBIG Loyalty Card is but one of the many benefits of being a Pag-IBIG member.  Additional benefits include access to housing and short-term loans, as well as to the effective savings mechanism for workers,"  Mr. Aguilar added.

“This is the first year that Pag-IBIG Fund becomes a (Bronze) sponsor to the Customer Loyalty Conference & Expo, although Pag-IBIG has been a sponsor in previous events of Ex-Link Events.  The Conference & Expo will be a good venue for our company to market our programs to the conference participants and the viewing public.  With Pag-IBIG Fund having had a highly successful soft launch of its Pag-IBIG Loyalty Card early this year in Baguio, Cebu, and Davao, and with plans to go nationwide in the coming months, the event is a fitting venue for Pag-IBIG to be part of, to know more about the current trends on loyalty card programs”, shared by Mr. Florencio O. Galang, Jr. Manager of Public & Media Affairs Department

The Loyalty and Customer Rewards Programme aims to give some learning insights and best practices on how to create, maintain, and manage loyalty among customers.

Be a sponsor and gain maximum mileage and exposure for your company, Join the exhibit and get the chance to showcase your products and services to captive audience of top caliber professionals. Lastly, participate in the conference and grow your awareness by listening and taking part in discussions vital to the business

Contact 3^rd Customer Loyalty Conference & Expo at info@exlinkevents.com , www.exlinkevents.com , www.customerloyaltyconference.com.ph trucnk line 643 38 87 | 643 77 60 | 0920 924 2532  for more information log on and like us on Facebook: www.facebook.com/loyaltyandrewardsconferencephilippines Follow us on Twitter: www.twitter.com/LoyaltyPH , This event is produced and organized by Ex-link Events in partnership with Philippine Marketing Associations.

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A recent survey conducted by Dailybreak Media Survey revealed findings that will make critics and non-believers of Loyalty and Rewards Program jump to the other side of the fence.

The survey will also convince Brand Managers and Chief Marketing Officers to integrate and work closely with their Loyalty Departments.

The general findings in the survey reveals that “ Gen Xers, Millennials and Baby Boomers Alike Willingly Engage With Brands When Incentives are on the Table”.

The implication of this findings forces Brand Managers to recalibrate their strategy by incorporating loyalty and rewards program as one of the tools in achieving the kind of Brand Engagement that they desire.

The most significant results stemmed from the overall popularity among respondents of loyalty program membership:

•    83% of survey respondents acknowledged belonging to one or more

brand/store loyalty programs, and 13% said they belonged to five or more;

•    Brand loyalty memberships also drove other behaviors, with 64% of

millennials, 79.6% of Gen-X'ers, and 66.2% of baby boomers responding that loyalty programs drove them to interact with a brand online;

•    58% of all respondents buy from the stores and brands whose loyalty

programs they belong to at least once a month;

Those identifying as members of Generation X are the most frequent loyalty buyers: 65% buy at least once a month from the stores or brands whose programs they belong to. They're followed closely by baby boomers (60.56%) and 68+ (54.84%).

Here in the Philippines, if we are to extrapolate these findings I believe that the same results will be generated.

If this is the case, where the brands strive to engage the attention-seeking consumers by offering valuable loyalty and rewards program, a very powerful business model will take place. A business model rooted on greater profits to companies that know how to give true added value to the consumers.