- Sunday, June 04, 2017
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There are stories of people who work on events for three days and even up to a week, but does that make them event professionals? In a way, yes, but if you think about it further, maybe not. Why so?
Each event are not the same, and each event don't have the same approach.
Event professionals encounter different clients with different tastes. One client's preference may not apply over the other, and more often they need out-of-the-box ideas, which will then require event managers to think, think and think over the concept the clients wish to realize.One misconception about event management is that they're doing the same thing all over again every year. As stated above, clients ask for out-of-the-box ideas to make their events more vibrant and not dull.
Event professionals take years - years - to learn their work; and yet they're still prone to mistakes.
Even the best of the best event managers make miscalculations on what to do, and if they are the only one in a team with the know-how and they made a mistake, that mistake will be like a domino effect that will fall over the team to troubleshoot within a specified deadline.Trends do change for better or for worse.
As with the economy, trends in event management change - the preference of the customers and clients change. One day, they will pick the newest pop song in the market, the next day they will revert back to a retro hit. In this regard, history does repeat itself, and it's up to the event pros to ride the waves to keep themselves afloat.Above all else, one does not simply become an event pro. Moreover, event pros still need to face challenges; but this time, they have the know-how and the possible outcomes and strategies to make things move faster. There's more to event management than just pre-prod, prod and post-prod, you know?
- Thursday, April 06, 2017
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It is this time of year that you are trying to review and firm up your role as an event manager and leader in running your event management company, and implementing your clients' events.
The truth is the change that you want to happen in these areas must begin inside you. Change must take place inside out.
Change yourself, and change your world.
Recently, I watched XXX: Return of Xander Cage, in one scene I like what Xander said to a child, he said, “the world is big but it perfectly fits in your heart.”
Having this mantra, here are my top 5 qualities to be a great event manager:
1. Great Communicator
“Good Communication Is As Stimulating As Black Coffee, And Just As Hard To Sleep After.” – Anne Morrow Lindbergh
It is the number one skill and gift that an event manager must have whether he or she is engaging with clients, suppliers and staff.
We, as an event manager, live and die with this skill. It is only imperative that we become the best in communication.
2. Laser Focus
“It’s easy to dream about it… Much harder to execute it... Work!” – Gary Vaynerchuk
I love Gary Vaynerchuk, my top reason is that he is super focus on what he does, and that is to become one of the best entrepreneurs in this digital age.
His wine library and media agency
Event managers must be laser focused on what their objectives are whether in handling their in-house events or clients' events.
3. Innovation Driven
“If you want something new, you have to stop doing something old. ” ― Peter F. Drucker
The father of modern management can’t go wrong when he said this. Innovation in the event management industry is a competitive advantage that all event managers must have in their DNA.
In the event management industry, it
4. Positively Positive
”Keep your face to the sunshine and you cannot see a shadow.” – Helen Keller
The event management industry is only for people with a strong nerve and a positive mind.
Event Management like life has peaks and valleys. An event manager must always be positive during bad and difficult situations.
Event managers are solution finders. This is one quality they are being paid for. Only those event managers that have a positive mind and outlook can have the ability to find solutions to pressing matters and situations at hand.
5. Genuine Accountability
“Accountability breeds response-ability.“ - Stephen Covey
Event managers must be accountable. There is no other way to be successful in this demanding field than to be accountable.
All the worries and pains of clients are erased, and they experience something magical and unforgettable, only if the event manager practices genuine accountability.
Indeed, after the pitch, talk is cheap and action is like the baseball bat that can hit a
In summary, these are my top five qualities that an event manager should have in the year 2017. I am curious if these qualities that I hold dear will change in the next year. This depends on the experiences and journeys that I will have this year.
In addition, you may add other qualities as you like and by no means what I wrote here is exhaustive. But one thing for sure, these qualities can bring you at the top of your game.
See you at the top!
- Tuesday, January 24, 2017
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