There's a lot of games that are available to play on smartphones, from the casual to the hardcore - and each of these games have their own following. We take on for example two trending games that are hit with the anime-loving youth: The LoveLive! School idol festival and Mystic Messenger.

LoveLive! SIF is part of the multimedia LoveLive! School idol project franchise that produced the eighth best-selling musical act in Japan of the year 2015, two anime titles, a full-length movie, so on and so forth. It is a rhythm game where you can collect cards of various designs of its different characters, depending on the seasonal campaigns that are constantly being conceptualized.

On the other hand, the newcomer Mystic Messenger published by Cheritz in South Korea last June is a game wherein you talk to pretty guys and get into different situations. Heck, the game will even "call" or "message" you all of a sudden - even at 3 in the morning, as some players have mentioned.

What these games have in common? Both are available on the two common mobile OS platforms Android and iOS, both have in-app payments ("lovecas" or gems in SIF, "hourglasses" in MM), and both provide rewarding experiences to its players (the character cards are the things players look forward to in SIF, while MM players - mostly female - are looking forward to gush on their in-game crushes).

Now, the smartphone is an all-purpose device - we've told you before that your smartphone is a rewards card, and now we've shown you another aspect of the smartphone (as well as mobile computing on its own) - it's no longer reserved for the ones in business like in the 90's, and consumers are really into it more than the TV. With that said, smartphones are no longer a buzzword but a household name.

---

If you are a Customer Loyalty professional, check out the 5th Customer Loyalty Conference and Expo featuring key resource speakers, fellow customer experience professionals, and a great environment to share concepts on Customer Experience.

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

The 5th Customer Loyalty Conference is the pioneer conference in the country dedicated for loyalty and brand officers. Started in 2012, this conference has grown into what is now the two-day Customer Love Fest.

This year, we are bringing in two overseas speakers to join us in the party with local customer loyalty professionals who will share their expertise and experience in customer loyalty and rewards.

• "Content Marketing Hacks in Making your Loyalty and Rewards Program a Success"
  Mr. Usama Qasem, IKEA UAE, Egypt, Oman and Qatar
• "Engagement, Excitement, Emotions, Exchange, and the interface with Customer Expectations"Mr. Darrel Wisbey, Retail Mentor
• "Best Practices in Implementing Rewards and Loyalty Program"
  Ms. Yayu Javier, Avanza
• "The 3 P's of Digital in Personalized Engagement"
  Ms. Pauline Pangan, All Famous Digital
• "Standing Tall: How Brands Stand Tall Using Loyalty and Rewards Programs"
  Ms. Brie Caces, SM Hotels and Conventions

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.