IPC is a provider of Internet data center services, dedicated Internet connectivity, network security, and enterprise cloud services that help clients reduce the cost and effort of doing "IT" themselves.

As the country's first and only Salesforce.com Silver Consulting Partner providing Salesforce CRM licenses and consulting services to businesses and also the country's premier Google for Work Partner, IPC has an ISO 9001:2015 Quality Management Systems and ISO 27001:2013 Information Security Management Systems certification, ensured high-quality on-time service delivery, best practices, and a personalized "boutique" approach to clients.

They also offer its own suite of cost-efficient cloud services ranging from Infrastructure-as-a-Service (IaaS) to Software-as-a-Service (SaaS) through its web portal cloud.com.ph powered by a robust cloud platform hosted in its own Internet data center.

As far as connectivity is concerned, the IPC network peers with all major domestic telcos and Internet exchanges in the region such as HKIX (Hong Kong Internet Exchange) and Equinix IX, two of Asia's largest global telecommunications hubs.

These qualities make IPC the preferred choice by companies in the country. Thank you to IPC for sponsoring the 6th Customer Lovefest at the Tower Club Makati held last October 19 and 20. For more information on the Customer Lovefest, visit our website, http://www.customerlovefest.com or call Ex-Link at (02) 633-0153, 643-3887, 535-1150, SMS 0920-981-4376 or 0920-924-2532 or email info@exlinkevents.com.

If you are looking for a producer of promotional items for your company, Dinsmor Promo is among just a few examples. Dinsmor has sponsored the 6th Customer Lovefest that has been held at the Tower Club Makati last October 19 and 20.

Dinsmor brands itself as a top source for quality promo items, producing not just customized notebooks, ball pens, and ref magnets but also labeled USB flash drives and magnetic car signs that are paint-safe.

Thank you to Dinsmor Promo for sponsoring the 6th Customer Lovefest at the Tower Club Makati held last October 19 and 20. For more information on the Customer Lovefest, visit our website, http://www.customerlovefest.com or call Ex-Link at (02) 633-0153, 643-3887, 535-1150, SMS 0920-981-4376 or 0920-924-2532 or email info@exlinkevents.com.

Customer Frontline Solutions (CFS) has been in the business for almost 10 years, previously catering to just their parent companies by providing Outsourced Tellering Services to MERALCO and BAYAD CENTER, CFS is now expanding its client base and serving other companies as well.

Today, CFS now positioned itself as the total customer solutions provider which aims to be the FACE to Clients’ CUSTOMERS in all CUSTOMER TOUCHPOINTS.

With CFS outsourcing solutions, you can:

• Focus On Your Core Business by providing Outsourced Professional Customer Frontline & Cashiering Services, Contact Center, Customer Operations Support, Administrative Support, Messengerial & Delivery Services and other customer outsourcing solutions.
• Delight Your Customers, CFS’ customized solutions allow you to improve your processes and facilities to ensure customer enhanced experience with these services: Business Mobile Office on Wheels, Mystery Shopper, Queuing System, Customized Digital Apps & IT-Enabled Solutions and Customer Rater App called SmileMeter, a customer engagement tool designed to measure customer satisfaction in real-time.
• Transform Your Workspace & Workflows, let CFS free up your office space through Document Management Solutions (DMS), Digital Archiving, Physical Warehousing and Document Shredding which comply with the Data Privacy Act, with CFS, your confidential documents are safe & organize. Less paper, more results.

CFS is doing outsourcing right and creating happy customers.

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Thank you to Customer Frontline Solutions for sponsoring the 6th Customer Lovefest at the Tower Club Makati held last October 19 and 20. For more information on the Customer Lovefest, visit our website, http://www.customerlovefest.com or call Ex-Link at (02) 633-0153, 643-3887, 535-1150, SMS 0920-981-4376 or 0920-924-2532 or email info@exlinkevents.com.

It has been said that 32% of executives say that retaining existing customers is in top of their agenda, and 65% of a company's business thrives from its existing customer base. Therefore, we should consider our current customers as the ones who will advocate for your business.

Most of the time, Marketing Managers invest in inviting more customers than tending to the present customer base they have; but some are getting wiser and wiser that they also balance both markets. This is good. Here's why:

• A good combination of in-house promotions and word-of-mouth marketing means that as your marketing strikes out your target markets, word-of-mouth will convince them further.
• If you have a Loyalty Program, you can integrate it - for example, if your friend shows up their loyalty card at your store, he/she gets an extra drink that they can share to you. If you liked it, you are sure to crave for it, turning you from a customer to a fan.

The two-day 2016 Customer Lovefest held at the New World Makati Hotel held last October 20-21, 2016 is attended by around 100 participants who want to learn from key resource speakers and interact with fellow professionals on how everyone can improve their relationships and experiences with their customers in the fields of Customer Loyalty & Rewards, Customer Relationship Management and Customer Experience.

Among the highlights of the event are the Brain Date, where they exchanged ideas on customer experience improvement with a select "date"; Quicknet, where delegates exchanged contacts with one another; and the Workshops, in which everyone shared their challenges and solutions in their respective fields.

These are aside from the valuable insights and outlooks from speakers Mr. Alex Araneta (Catalyst360 Training and Consultancy), Ms. Yayu Javier (AVANZA), Ms. Brie Caces (SM Hotels and Conventions), Mr. Paul Malcolm (Vivid Engagement), Ms. Pauline Pangan (AllFamous Digital), Mr. Darrel Wisbey, Ms. Cynthia Mamon (Enchanted Kingdom), Mr. Philipp Kristian Diekhöner (Die Denkfabrik), Mr. JJ Sison (AudioWAV Media), Dr. Nick Fontanilla (I-Metrics Asia Pacific), Mr. Bobby Horrigan (Enderun Management Consultancy) and Ms. Matec Villanueva (formerly of Publicis Manila) who shared their time with the delegates.

Th event capped off with a quick raffle to thank the delegates for their time well-spent. Overall, the 2016 Customer Lovefest is a resounding success despite bad weather conditions.

Ex-Link Events is certainly looking forward to next year's Customer Lovefest with a planned new look and set of speakers that will delight customer professionals.


The Customer Lovefest would like to thank New World Makati Hotel as its venue; the Bank Marketing Association of the Philippines (BMAP), Avolution, Grab for Work, Pag-IBIG Fund, Brother Philippines, Citibank and Avail.at as its major sponsors; Jade Pacific Residences, Nestea, Faber-Castell, Dinsmor Promo, Azumi Boutique Hotel, Organique Acai, MobileMINDS, Inc., Krispy Kreme Doughnuts, Dee's Gourmet Popcorn, TagCash, Avanza, Catalyst 360 Training and Consultancy, Enchanted Kingdom, Primo Loyalty and Rewards, AllFamous Digital, Vivid Engagement, Enderun Management Consultancy, AudioWAV Media, Inc., and I-Metrics Asia Pacific Corporation as its event partners; and media partners Malaya Business Insight, BusinessWorld, BusinessMirror, Manila Bulletin, Inquirer.net, Azrael's Merryland and Wish 107.5.

The Customer Lovefest is organized by Ex-Link Management and Marketing Services Corporation. For inquiries and partnerships, contact (02) 633-01-53, 643-38-87, SMS 0920-981-4376, 0920-924-2532 or email info@exlinkevents.com.

Representatives from Pag-IBIG Fund attended the 2016 Customer Lovefest at the New World Makati Hotel last Thursday and Friday, October 20-21, 2016.

Among the activities that Pag-IBIG Fund representatives held during the two-day event are its promotion of their new Loyalty Card which gives users access to discounts in select shops around the country. This is aside from the inquiry services that they have set up for its members who are present in the Lovefest.

The Customer Lovefest thanks Pag-IBIG Fund for its participation, and its organizer Ex-Link Events is looking forward to have them in other business events around the metro.

Ex-Link Management and Marketing Services Corporation (Ex-Link Events) organizes business events such as the Customer Lovefest and the Philippine Business and Entrepreneurs' Expo. Call 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com for inquiries and partnerships.

• Sustainability. How will you make your Customer Experience program sustainable?
• Innovation. How will you innovate your Customer Experience processes through new technologies?
• Shopping Analytics. How can shopping analytics improve your customer service?
• New Experiences. Are your customers so satisfied that they're coming back frequently?
• Customer-Centric Trends. Have you heard about the latest trends in Customer Experience?

The 2016 Customer Love Fest will come in just three days, and to give you a sneak peek at this year's event, we would like to share to you a few words that can sum this up:

• Personal Image. How personal image can affect Customer Loyalty and Rewards?
• Implementation. What are the best practices in Customer Loyalty and Rewards?
• Competition. Check your Customer Loyalty and Rewards program to see if it still stands out
• Transformation. What are the benefits of Customer Loyalty, Rewards and Engagement programs for your business? 
• Age of Customer. How do you keep up in today's age where Customer Loyalty and Rewards are much valuable as ever? 
• Customer Expectations. What do you need to know about Customer Expectations and how it should bring up your company's next program?

• Markets. Match your brand to your ever-changing market. If you are targeting the youth, you need to pep up your brand.
• Age. If you are a hundred-year old company, chances are you constantly refresh your logos or branding to fit every generation. If your company has stayed in business for more or less than a decade, you need to see if your brand is appealing enough to  This is a never-ending process as long as your brand 
• Elements. Before every company had a great logo, they had a dozen of rejected logo concepts. Think about the shapes, the color, the typography, and the meaning of each of it.
• Culture. Your company's culture also tells the kind of brand you want to show to your potential clients. If you are a brand that promotes its employees' well-being, you got to learn the work-play-live philosophy that is common in today's millennials. A company's culture is reflected by even just one employee working in your company.

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Join the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

Business owners, imagine this: You or your employees are using Grab for your work tasks (some of you might even ask them to use it), like going to a specific place for meetings, delivery of goods, so on and so forth. Chances are, your employees are required to submit their proof of their ride to be submitted to your company's HR department.

With this in mind, Grab wanted to remove the hassle of documenting every trip your employees take, and thus they offer their Grab for Work service.

• Save time by reducing paperwork - Grab for Work integrates to your HR so your employees won't think of sending receipts to HR; instead, it will be automatically sent to HR itself. Less hassle, less worries!
• Full flexibility with multiple payment options - Credit cards, debit cards, cash or even through a monthly direct billing plan, Grab for Work works with these payment options.
• Increase savings with affordable rides - Grab's competitive prices with their transparent fixed fare guarantee, will maximize your company's cost savings.
• Stay in control for better cost management - You can set your company's transportation fare limits

Considering these benefits that we mentioned, you know you want to get a grasp of Grab for Work. For more information, go to https://www.grab.com/ph/work/.

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Grab for Work is among the sponsors of the 2016 Customer Love Fest happening at the New World Makati Hotel this October 20-21, Thursday and Friday. Learn from local and international speakers how to step up your loyalty, brand and marketing approaches for the customers of now.

The Customer Love Fest is produced and organized by Ex-Link Events. For more information, call 633-0153 or 633-0088, SMS 0920-981-4376, 0920-924-2532 or email info@exlinkevents.com. 

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There's a lot of games that are available to play on smartphones, from the casual to the hardcore - and each of these games have their own following. We take on for example two trending games that are hit with the anime-loving youth: The LoveLive! School idol festival and Mystic Messenger.

LoveLive! SIF is part of the multimedia LoveLive! School idol project franchise that produced the eighth best-selling musical act in Japan of the year 2015, two anime titles, a full-length movie, so on and so forth. It is a rhythm game where you can collect cards of various designs of its different characters, depending on the seasonal campaigns that are constantly being conceptualized.

On the other hand, the newcomer Mystic Messenger published by Cheritz in South Korea last June is a game wherein you talk to pretty guys and get into different situations. Heck, the game will even "call" or "message" you all of a sudden - even at 3 in the morning, as some players have mentioned.

What these games have in common? Both are available on the two common mobile OS platforms Android and iOS, both have in-app payments ("lovecas" or gems in SIF, "hourglasses" in MM), and both provide rewarding experiences to its players (the character cards are the things players look forward to in SIF, while MM players - mostly female - are looking forward to gush on their in-game crushes).

Now, the smartphone is an all-purpose device - we've told you before that your smartphone is a rewards card, and now we've shown you another aspect of the smartphone (as well as mobile computing on its own) - it's no longer reserved for the ones in business like in the 90's, and consumers are really into it more than the TV. With that said, smartphones are no longer a buzzword but a household name.

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If you are a Customer Loyalty professional, check out the 5th Customer Loyalty Conference and Expo featuring key resource speakers, fellow customer experience professionals, and a great environment to share concepts on Customer Experience.

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

The 5th Customer Loyalty Conference is the pioneer conference in the country dedicated for loyalty and brand officers. Started in 2012, this conference has grown into what is now the two-day Customer Love Fest.

This year, we are bringing in two overseas speakers to join us in the party with local customer loyalty professionals who will share their expertise and experience in customer loyalty and rewards.

• "Content Marketing Hacks in Making your Loyalty and Rewards Program a Success"
  Mr. Usama Qasem, IKEA UAE, Egypt, Oman and Qatar
• "Engagement, Excitement, Emotions, Exchange, and the interface with Customer Expectations"Mr. Darrel Wisbey, Retail Mentor
• "Best Practices in Implementing Rewards and Loyalty Program"
  Ms. Yayu Javier, Avanza
• "The 3 P's of Digital in Personalized Engagement"
  Ms. Pauline Pangan, All Famous Digital
• "Standing Tall: How Brands Stand Tall Using Loyalty and Rewards Programs"
  Ms. Brie Caces, SM Hotels and Conventions

The 5th Customer Loyalty Conference and Expo is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

It's that time of the year again! The last four months of the year in the country, dubbed as the "-ber months," is said to be the time where we are preparing for the holiday season more than our neighboring countries. With that said, we expect many people to line up in malls or markets to buy gifts for their loved ones.

There're a lot of choices around, and you might want to get them all - but remember to get the present that your loved ones will appreciate the most. Here are some tips on how to prepare for your holiday shopping:

1. Keep the receiver in mind. Know his/her interests, likes and dislikes. The more you know about the things he/she appreciates in life, the better.
2. Ask advice from friends. Don't rely on just yourself. If you know his/her friends, you can ask them about the things and quirks he/she has.
3. Know your limits. Most of the time, we can't offer what we want to give to our loved ones
4. Know where to buy. Spend time to research on the places where you can buy the gifts. Spare a day or two to canvass and compare which place is the best one to buy gifts.
5. Know how to present the gift. Presentation is key. This depends on a case-to-case basis - if you are going to give to someone who can't afford it, make sure that it's special. If you're going to give to someone who can afford it but has no time to buy it, you can keep it simple as well. It all depends on how do you know the person you're giving to.

We hope this five tips give you a hindsight on what will you do for your holiday shopping - and this can also work for birthdays and debuts!

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We have five events that are coming up for the rest of the year, namely the Rotary Club of Mutya ng Pasig's Parenting Summit and MSME Business Development Seminar this month, the Customer Love Fest 2016 this October, the Kabuhayan Expo this November and the OFW & SME Business Expo this December.

If you want to have Ex-Link Events execute your business events, call 633-0153, SMS 0920 924 2532 or 0920 981 4376, or send an email at info@exlinkevents.com. You can also message @exlinkevents on Facebook Messenger, and follow @exlinkevents on Twitter and Instagram for updates.

In what is dubbed as the "saddest US$5 [actually US$4.8] billion deal in tech history," the core assets of Yahoo!, Inc. (once an internet giant before Google and Facebook took over; and also the place where most Filipinos signed up for email) has been sold to the biggest wireless telco in the U.S., Verizon. Now what happens after this?

First, let's describe the assets that are sold to: Yahoo!'s email, sports, news, finance, real estate and advertising tools aside from some patents. Let's put a big emphasis on email: Coming back from what we said earlier, most of us (if not all) have Yahoo! email addresses. Now that a major US telco will soon own Yahoo! Mail and Yahoo! Finance, should we be bothered? Not at all.

In the words of Forbes' Brian Solomon, "It’s an ironic end. While the opening of the consumer web made the portal an early online superpower, now Yahoo will be eaten by a company that enables more users to access the Internet every day, from anywhere, than Yahoo’s founders [Jerry Yang and David Filo] ever could have dreamed when they first launched."

Moreover, Solomon also mentioned that Yahoo! will be reunited with another then-giant, America Online (AOL). Yahoo! and AOL were the big ones in content, and not to mention AOL's assets include websites catering to news and tech which has a big following.

While the present time of Yahoo! is definitely turbulent - shout-out to that deal they had with Tumblr - some are optimistic that the deal will bring life back to it. Maybe this will be the next thing that people will remember in the future, after the search engine and the Yahoo! yodel. Who knows?

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The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

Facebook has released its insights on what people seek for the most on the Facebook and Instagram platforms, and the results may surprise you.
While both Instagram and Facebook are social media, and is used to share everyone's moments, the difference between the two is that Facebook is more on current events while Instagram is more on style.

Here's the gist of the excerpts from the said post:

• "20% of Americans’ time on mobile is spent on Facebook and Instagram"
• "On Instagram, people follow celebrities, get DIY inspiration and are visually transported to new places—while on Facebook, the primary appeal is connecting with family and friends."
• "[...] Based on these findings, marketers might experiment with sharing reactions and opinions on Facebook and behind-the-scenes content on Instagram."
• "[...] fun on Facebook is more about humor, and fun on Instagram is more about encountering the unexpected."
• "[...] Compared to women, for instance, men were more likely to agree that Facebook and Instagram help them organize their lives. This might include learning about and RSVPing to events or joining special interest groups. On the other hand, women were more likely than men to agree that Facebook and Instagram help them stay in touch with close friends and family."
• "Parents we surveyed aren’t just posting cute kid photos. They also said they seek video content on Facebook as often as Millennials surveyed [...]"
• "Compared to older generations, Millennials (18–34) surveyed are more eager for video content. They’re also more likely to follow content related to fashion, beauty and interior design on Instagram than on Facebook." 

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The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes SM Hotels and Conventions Corporation Loyalty Program Manager Ms. Brie Caces!

Ms. Caces has four years of experience in the events industry, having worked in the events management industry. As the Loyalty Program Manager for SM Hotels and Conventions, she is responsible for the launch, conceptualization and management of the company's loyalty program activities.

See her and other international speakers at the New World Makati Hotel this October 20 and 21, 2016.


The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.

The 2016 Customer LoveFest welcomes retail mentor and adviser Mr. Darrell Wisbey! Mr. Wisbey has experienced the Asian retail market for two decades.

He has held senior executive roles in Merchandising, Store Operations and Marketing in Specialty Stores, Department Stores, Mass Merchants, Hypermarkets and Supermarkets and Convenience Stores in Japan, Indonesia, Hong Kong, Malaysia, Singapore, India and the Philippines.

As a "career retailer who is passionate about delivering success," Mr. Wisbey will be bringing his insights on retailing in the 5th Customer Loyalty Conference and Expo at the 2016 customer LoveFest. See him and other international speakers at the New World Makati Hotel this October 20 and 21, 2016.


The Customer Love Fest will feature key resource speakers and the latest concepts in Customer Experience Management, Customer Relationship Management, and Customer Loyalty and Rewards. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. 

To be part of the Customer Love Fest, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com. Ex-Link Events is also on Facebook, Twitter and Instagram.