• Markets. Match your brand to your ever-changing market. If you are targeting the youth, you need to pep up your brand.
• Age. If you are a hundred-year old company, chances are you constantly refresh your logos or branding to fit every generation. If your company has stayed in business for more or less than a decade, you need to see if your brand is appealing enough to  This is a never-ending process as long as your brand 
• Elements. Before every company had a great logo, they had a dozen of rejected logo concepts. Think about the shapes, the color, the typography, and the meaning of each of it.
• Culture. Your company's culture also tells the kind of brand you want to show to your potential clients. If you are a brand that promotes its employees' well-being, you got to learn the work-play-live philosophy that is common in today's millennials. A company's culture is reflected by even just one employee working in your company.

---

Join the 2016 Customer Love Fest, which will be held at the New World Makati Hotel this October 20-21, 2016. Reserve your seats by calling 633-0153, 643-3887, 0920-981-4376 or email info@exlinkevents.com.

---

Recently, we heard that TV5's going to reintegrate itself, focusing on sports and home shopping. This comes after the news that its news division chief Luchi Cruz-Valdes mulls to leave the network to pursue a new start. Of course, let's not talk about people here - we'll talk about one of the network's plans under its new leadership - home shopping.

Records say that RJTV introduced this concept in the 90's, and in 2016, there are five or so brands running in the country, selling products from East Asia or the U.S. They buy airtime from local networks to promote their products and how they can avail of these - these fall in a segment called "infomercials."

The usual pattern for these infomercials is to promote the product, demonstrate how tough/versatile/efficient it is, share testimonials, show the price and keep the viewer wanting the product through special offers. If you have seen infomercials before, you might have known icons such as Chef Tony, Billy Mays and Vince Offer. Notice how they pitch the products.







What does these infomercials show? These show the how effective home shopping is in getting your potential customers to call and buy right in a matter of minutes. This is why some say that home shopping is a temptation for impulse buying.

Positioning the brand, the products and the setting the right time gets you customers; add some iconic pitch makers and you now have brand loyalty that can also translate to viral topics (and in most cases, memes), which is a good thing entirely.

---

"We're still not done yet," they say - read on for the next few seconds and we'll tell you more about the Customer Experience Management Conference. Imagine customer experience professionals gathering in one place to share ideas and network with their fellows, that's what it is.

The Customer Experience Management Conference is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Our staff are on stand-by to take your reservation, so get in touch now!

Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.

If you have been glued to the internet during the long weekend, you should relate well to this post: Clips from various series playing to the tune of Gary Valenciano's rendition of Sugarfree's "Wag ka nang Umiyak" have been sprouting online, and the viral meme has left most series unscathed - Spider Man, How I Met Your Mother, so on and so forth. (If you haven't watched these series before, we'll warn you of spoilers right now.)









We laughed (and cried, or rather, cried laughing) at these videos, but what does this "If X is made in the Philippines" are trying to say? We love telenovelas. Which way you want to see it, we love doing our primetime habit. Even if most are disappointed with the state of prime time television (as evidenced by the gaffe between the head writer of a major TV station against those who are claiming that the station's upcoming series resembles an adaptation made overseas, this and that), we cannot deny that this prime time habit has a majority target audience who are OK to see the typical TV tropes over and over again.

Just few years ago, most of our local telenovelas talked about infidelity, and we got tired of it eventually. This year, trend is more into romance and youth. Truly, Filipinos are romantic.

Notice the difference between the series that have been parodied in the videos above - they play the same song in the end, but they have different outcomes. You can say that the memes reflect how monotonous the prime time business in our country is; or how unoriginal we are, but on the other hand, the people who created these videos have their creativity intact, and are just waiting for someone to think of better ideas through these.

Customer Experience is not an "If it ain't broke, don't fix it" thing - experiences wind down eventually, and once the experience winds down to a monotonous level, it's up for the creatives to build another kind of experience. This applies to the entertainment industry as well, though we don't recognize this at face value.

To sum it up, here's the takeaway from this narrative: Most of us love telenovelas, but the concepts can wind down, so it's up to the creative minds to come up with different experiences so as the audience won't get tired and bored watching at night.

---

If you are a Customer Experience professional, check out the Customer Experience Management Conference featuring key resource speakers, fellow customer experience professionals, and a great environment to share concepts on Customer Experience.

The Customer Experience Management Conference is part of the Customer Love Fest 2016, happening at the New World Makati Hotel on October 20 to 21. For reservations and other inquiries, contact 633-0153, SMS 0920 981 4376 or 0920 924 2532, or email info@exlinkevents.com. Ex-Link Events is on Facebook, Twitter, Instagram and YouTube.