- Friday, March 08, 2019
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Hyundai (n). A manufacturer of cars.
Abenson (n). An appliance distributor.
Unilab (n). Among the leading medicine producers in the country.
All of these three have one thing in common: They are not only looking to themselves to improve, they know better - they want to learn from other leaders at the Customer Love Fest.
This year's Customer Experience Conference is sure to be an interesting one as we have the leaders from various companies talking on stage about the latest technologies, tips, and insights on today's Customer Experience industry.
Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the Tower Club Makati.
Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.
- Monday, September 25, 2017
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The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Fountain Head Technologies' Managing Director James Cruz!
James Cruz has 18 years of learning and global IT management experience working for Fortune 100 companies, developing and executing strategies into operational deliverables across the areas of IT Governance, Application Delivery, Information Security, IT Outsourcing, Infrastructure management, and Next-Gen Cloud Architecture. He has considerable experience with Cloud architecture and shared services strategies while working in Microsoft, Hewlett-Packard, and Procter&Gamble.
He is a project management practitioner with lead experience on international technology projects up to US$50 million spanning the U.S., E.M.E.A., and Asia. He was Treasurer and Board Director for ISACA Singapore Chapter for 5 years. As a technical manager in Microsoft, James helped build the shared services team, processes, and infrastructure for Microsoft’s global online services and Cloud computing platforms. James has broad experience working in the U.S., Western Europe, and most of Asia.
See James Cruz at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).
Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel.
Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.
- Thursday, September 21, 2017
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The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Loyalty Program Consultant Joey P. Reyes! Joey P. Reyes is a Loyalty Program Consultant with almost a decade of work experience in Sales and Consultancy.
See Joey at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).
Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel.
Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.
- Wednesday, September 20, 2017
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The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Avail.at Business Head Bea Hernandez!
Bea Hernandez is the Business Head of Avail.at, which specializes in converting traditional performance based rewards programs, into one that is online, always-on, curated and efficient. Among Avail.at’s clients include, Ayala Land Premier, Security Bank, UCPB Rewards, Nissan, Country Bankers Insurance Corporation, iRegalo, Insightspedia and Rappler. Prior to Avail.at, she was the Marketing Manager for Ensogo, Corporate Communications Manager for GE Money Bank Philippines and a Customer Service Officer for myAyala.com.
See Bea at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).
Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel.
Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLovefest on Facebook Messenger.
- Tuesday, September 19, 2017
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The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Professional Trainer and Chief Executive Igniter of People Ignite, Inc., Ms. JV Wong!
JV Wong is the Chief Executive Igniter and Think On Your Feet® Master Trainer of People Impact, a professional training company which has served clients in the Media, Telecommunications, Financial and Pharmaceutical Industries and is partnered with the Philippine Retailers Association, Philippine Society for Training and Development Foundation, and the People Management Association of the Philippines.
See JV at the Customer Experience track of the conference on Day 2 (Friday, October 20).
Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel.
- Monday, September 18, 2017
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The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes Air21 President Reuben S.J. Pangan!
Prior to becoming the President of Airfreight 2100 (Air21), Mr. Reuben S. J. Pangan already has a career in customer service that spans two decades – from being a Front Desk Officer at the Manila Hotel just after he graduated, he became the Head of Sales and Customer Service and Assistant to the President of Air21 (1990-1995), VP for Customer Service of Globe Telecom (2001-2002), Business Unit head and CEO for Dynamic Outsource Solutions Inc. (DOS-I) (2003-2005), VP for Customer Service of Air21 (2002-2005), Vice President for Customer Relationship Management for Sun Cellular (2006-2013) and Head of Customer Care for both Sun Cellular and Smart Communications (2013-2015).
See Reuben S.J. Pangan at the Customer Experience track of the conference on Day 2 (Friday, October 20).
Meet distinguished speakers and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel.
- Friday, September 15, 2017
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The 6th Customer Lovefest conference on Customer Loyalty and Customer Experience welcomes XIRUS Technologies' Edward Ng straight from Singapore!
Edward Ng is an engineering graduate, Network Specialist and Entrepreneur from Hong Kong. He is the Founder of XIRUS Technologies, a company that researches, develops and deploys proprietary applications with WiFi. Before founding XIRUS, Edward has over 20 years of experience in blue chip US Tech firms.
See Edward at the Customer Loyalty track of the conference on Day 1 (Thursday, October 19).
See Steven and other distinguished speakers, and learn more on Customer Experience, Customer Loyalty and Customer Relationship - join the Customer Lovefest 2017 this October 19-20, 2017 at the New World Makati Hotel.
- Wednesday, September 13, 2017
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The 6th Customer Lovefest Conference - the pioneer conference on Customer Loyalty and Customer Experience welcomes internet rockstar Carlo Ople!
Carlo currently serves as Vice-President for Digital Marketing Strategy of the leading telco in the Philippines, PLDT.
He started his career at LEVEL UP! as Community Manager and left the company as Marketing Head for the Casual Games Division after 5 years. His journey in digital marketing went deeper as the pioneer social networking site Friendster hired him as Digital Marketing Manager in 2009.
He went on to join TV5 to put up their digital division as he assumed the role of the company’s first New Media Head. He left TV5 to be a partner and Managing Director for the newly created digital agency of the most awarded agency in the Philippines, DM9 JaymeSyfu. After 4 years he sold his shares and exited after it was bought by the largest single branded agency in the world, Dentsu.
As a digital entrepreneur, he founded several web properties with the latest one being recognized as one of the top tech and gadget sites in the country, Unbox.ph. He is also very active in the local digital industry.
It is his 3rd year as a Director for the Internet and Mobile Marketing Association of the Philippines (IMMAP) where he currently serves as Vice-President for External affairs. He is also currently the Treasurer for the Ad Standards Council (ASC) of the Philippines.
On the Customer Experience track of the conference (Day 2, October 20), Carlo will share to us the Digital Customer Experience Revolution. What does this entail companies? What do we need to withstand this revolution?
See Carlo and other distinguished speakers from various industries; and know more about Customer Experience, Customer Loyalty and Customer Relationship at the Customer Love Fest 2017 this October 19-20, 2017 at the New World Makati Hotel.
Visit customerlovefest.com for more info or get in touch with Ex-Link at (02) 633-0153, 643-3887, 0920-981-4376, 0920-924-2532, info@exlinkevents.com or at @CustomerLoveFest on Facebook Messenger.
- Saturday, September 09, 2017
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We're now in the connected age - and most Loyalty Programs are also connected online. If your program is the one that should be always online, and there's no way to record the data offline for uploading as soon as the internet's on, then we have a problem.
There are times that a customer shows up his/her loyalty card to the counter, everything looks good and fine until the internet connection broke. This is a headache for you and the customer-loyalist.
Let's pay attention to the effort of the loyal customers who drop by your store, trying to earn points so they can get the gift or discount they want. In that way, they will know you care for them as much as they care for you.
Continue your education on Customer Experience, Customer Loyalty and Customer Relationship, join the Customer Love Fest 2017 this October 19-20, 2017 at Tower Club Makati.
- Wednesday, September 06, 2017
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The 6th Customer Lovefest – Customer Experience Conference
in the Philippines is set this October 19-20, 2017, at Tower Club Makati.
The 6th Customer
Lovefest as the pioneer and number one Customer Experience Conference in the
Philippines continues to provide relevant knowledge and best practices in the
areas of Loyalty and Rewards Program, Customer Retention, Customer Relations
Management (CRM), Digital, and Customer Experience Management.
Embrace the Customer Centric Revolution
This year’s theme is “Embrace
the Customer Centric Revolution”, as the paradigm shifts towards a market
driven strategy where the customer is king and the innovation are geared
towards solving the pain points of the customers, the more customer experience
rise prominently to the top as the primary consideration in companies strategic
direction.
This year the thought leaders
in the conference are tasked to show the different ways on how to
embrace this Customer Centric Revolution.
Loyalty and Rewards Program
Bang for the buck.
Customer Loyalty is hard to
gain and maintain. There are various reasons why customer loyalty is hard to
accomplish and maintain.
It is a common knowledge that
New Customer Acquisition is expensive as compared to maintaining and taking
care of Existing Customers. For this reality, Loyalty and Rewards Program
became the answer to maintaining and showing that companies care to existing
customers.
Another thing about Loyalty
and Rewards Program, repeat and multiple transactions are assured. There are cases that showed a 15% increase in
sales if the Loyalty and Rewards Program hit the interests and needs of the
customers.
Customer Relations Management – The Knowledge Within
Customer relationship management (CRM) is a
term that refers to practices, strategies and technologies that companies use
to manage and analyze customer interactions and data throughout the customer
lifecycle, with the goal of improving business relationships with customers,
assisting in customer retention and driving sales growth. (Margaret Rouse)
CRM must be part of the companies’ culture and strategies.
CRM allows customers' data to be harnessed in its full potential.
The Loyalty and Rewards Program allow for data capture that
if plugged directly to the CRM will show opportunities never before discovered
and uncovered in the companies business operations.
Indeed, CRM is the Knowledge within that further helps in
maintaining, taking care of and offering new products and services to Existing
Customers.
Technological Disruption is all about Customer Experience
As the world experience
disruption caused by technological upheavals we see successful disruptions as
those that are able to provide better customer experience to the consumers.
This is why the seed of
innovation aimed at disrupting a current business model or lifestyle will never
be successful if it fails to better the customer experience of the users.
Culture and People – the
heart of the Customer Experience Management
The technological disruptions that enhance the customer experience
of the consumers are dependent on the overall strategy and culture of the organization.
The heart of Customer Experience resides on the people that implements the
strategy and practice the culture of the company.
Technological Innovation will be all for naught if the culture of
the organization is flawed.
This is the reason that Customer Experience is highly dependent on
the people that execute the strategies. Successful execution is only possible
if the culture is strong and that culture is deeply part of the set of
strategies that the company values.
Digital – We are Wired
Digital is now. The Customer
Centric Revolution speeds up because of Digital. Bill Gates even mentioned that
if the business is not on the Internet, it is out of business. This shows how
powerful the digital space has become.
We are now partly shaped by
the Digital World. Some data even showed that most of our active hours are
spent in the Digital Space.
The 23.5 years old, which is
the average age of the Filipinos, are Digital Natives. They live and breathe in
the digital world. More importantly, they are the huge market that all
companies are focused in attracting and winning in order to make their business
successful in the 21st Century.
Having known this, companies
can now create digital touch points and take advantage of OmniChannels that
will engage this huge market and secondary markets.
Branding and Marketing – The Greater the Fit, The Greater the
Results
The new marketing is a
combination of communication, innovation, CRM, Loyalty and Rewards Program,
Digital and Customer Experience Management.
The fusion of all these
elements contributes to a better brand and efficient and effective marketing
for the current conditions.
Add to the mix Branding, then
you will have a powerful machine that pull the consumers towards the products
and services of the company.
Branding and Marketing create
an irresistible spell to the consumers. Once consumer says yes, and goes inside
your store, customer experience takes over and validates the value proposition
promised by the company.
It is a boom or bust scenario
only if the customer experience is flawed because there is no or lack of
understanding on the customer journey map.
The 6th Customer Lovefest – Great Line-up of Speakers
and Thought Leaders
The 6th Customer
Lovefest as a Customer Experience Conference in the Philippines parades a great
line-up of speakers and thought leaders, they are: Carlo Ople, VP for Digital
Marketing Strategy, PLDT; Edward Ng, Founder, Xirux Technology (Hongkong); Bo
Lundqvist, President and CEO of Retail Associates; Steven Ladd, Lead Loyalty
Business Consultant, AIMIA, Inc. (Singapore); Monica San Juan, Commercial Head,
AirAsia Big Loyalty; Bea Hernandez, Business Head, Avail. At; Reuben Pangan,
President, Air 21; Glenn Ong, VP of Customer Experience and Information
Systems, Digits (Digital Walker and Beyond the Box); JV Wong, Chief Executive
Igniter, People Ignite; James Cruz, Managing Director; FountainHead
Technologies; and Joey P Reyes, Loyalty Consultant.
More than a Conference, It is an Engagement
The 6th Customer
Lovefest as the first Customer Experience Conference in the Philippines is not
only a conference where attendees seat and listen the whole day to speakers and
thought leaders.
It is a conference that
respects the expertise of the attendees and put premium in engagement.
Having said this, in the
6th Customer Lovefest are Engagement Programs like the Quicknet – where delegates get to
experience speed networking to get the chance to know most of their co-delegates,
Long Table Discussion – where the
delegates become part of the panel where they can share their experience and
ask speakers in a panel set-up; Workshops
– where pressing questions of the industry are answered by delegates, and
lastly, Brain Date – where we pair
delegates in different industries to exchange ideas on their current challenges
in Loyalty and Rewards Program and Customer Experience Management.
The event is produced and
organized by Exlinkevents, one of the leading business events organizer and
manager in the Philippines. For more information, visit www.customerlovefest.com or call
Tel. Nos. 633-0153, 643-3887 or email info@exlinkevents.com.
- Wednesday, August 30, 2017
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