Telemarketing is a marketing communications tool that is still widely used. Majority of the Small and Medium Enterprises (SMEs), and large corporations use it to create sales – in fact majority of them still consider it effective.

Why is telemarketing, despite the technological advances, an effective tool? One main reason is that telemarketing can engage. Telemarketing is a form of engagement using voice-to-voice communication.

Therefore, telemarketing is one of the purest forms of conversation with your target market. It is with this exciting realization that the first TELEMARKETING SUMMIT is born. 

Key Learning Objectives

1. Know the current best practices in Telemarketing;

2. Learn deeper understanding on Gate Keepers;

3. Learn to manage and control your voice to connect to your clients;

4. Learn and expand your knowledge in measuring your team's telemarketing efforts;

5. Learn and understand the deeper meaning of Telemarketing as a profession and function.

Who Must Attend

Marketing Manager, Sales Manager, Sales and Marketing Staff, Owners, Entrepreneurs, Credit and Collection Officers and Staff, Customer Relations Manager/Officer, Frontline Managers/Officers, CEOs, Academes, Call Center Managers, Association Admins, Executive Secretary

Who Must Sponsor | Partner

I.T. Companies, Telecommunications Companies, Banks, Insurance, CRM Companies, CRM Solutions, Marketing Automation Software, Apps Developer, Data Mining, Business Intelligence, Office Furniture and Supplies

Event Programme

7:00am - 8:00am          Registration

8:00am - 9:00am          AM Snacks

8:45am - 8:50am          Doxology

8:50am - 8:55am          National Anthem

8:55am - 9:00am          Opening Number

9:00am - 9:05am          Welcome Remarks

9:05am - 10:00am        Keynote Speaker

10:00am - 11:00am      Telemarketing: Secret Tool to Integrated Marketing 

                                        Communications Effectivity

11:00am - 12:00nn        Lunch

1:00pm - 1:30pm           Quicknet

1:30pm - 2:30pm           Telemarketing Technology within Your Reach

2:30pm - 3:30pm           Bulls Eye! - Merasuring Your Telemarketing Performance

                                         Efforts the Right Way

3:30pm - 4:30pm           Coaching a High Peformance Telemarketing Team

4:30pm - 5:30pm           The Heart and Mind of Telemarketing

5:30pm                           Session Ends

*speakers and topics are subject to change with prior notice

Learning Investment

The First Telemarketers Summit

May 3, 2013, Crowne Plaza, Ortigas Center

EARLY BIRD RATE                                       P3,977 + VAT

When paid before January 31, 2013

REGULAR RATE                                           P4,977 + VAT

February 1 - April 4, 2013

WALK IN RATE                                              P 6,977 + VAT

GROUP RATE                                                Save P500.00

Learning Investment Inclusions

Call 643-3887 | 234.1341 for your participation and sponsorship inquiries.

 I have a blast on the last Philippine Retailers Association’s Conference and Expo that ended yesterday. For one, a lot of my marketing theories came alive thru the examples of the different speakers. All speakers are practitioners and their stories are case studies, making the encounter with these speakers a wonderful learning moment.

Here are the three lessons that reverberated in my mind in this recent event.

1.  Innovation…Innovation…Innovation

The retails industry is a very competitive arena. All players must innovate continuously or suffer a painful death.

Every speaker in the event exhort, lecture and cite examples how a company neglects to innovate in this retail space suffered a fate worse than death. Indeed, the behavior of the market is very fickle and monitoring even a slight change on the market’s behavior is a paramount objective.

2.       Experience as the new commodity

My mind is pummeled by almost all speakers mentioning that as all products offset in the technology and feature side, winning the competition is how you manage the customer experience. It is how sales would be made by offering an experience that customers would love and remember.

This is the reason why Customer Loyalty Rewards Program is a hot commodity nowadays.  See more of Customer Loyalty.

3.       Philippines  as one of the new emerging economy

Did you know that the average age of the Filipino is 22 years old? This data shocked me. Learning this fact, ideas came surging into my brain circuitry. This is one critical data that led other countries to invest on us and more investments are coming. In fact, our robust economy is an indication that things are looking-up for us.

One speaker even declared that the Philippines, in the very near future, will hit its sweet spot in terms of growth. I can’t wait for that. In fact, I am deep in my preparation,  by seeking opportunities to take advantage before the upswing happens.

There you go; these are 3 Lessons that crystallized in my mind in my two days stint in the event. I hope you also take advantage of this!