Today in Manila Standard Today one of the news that
caught may attention is Cebuana Lhuillier’s awarding their 5-millionth loyalty
card member the following:
P50, 000 in cash, P1 million worth of insurance coverage from
Cebuana Lhuillier Insurance Solutions, the insurance arm of Cebuana Lhuillier,
and an additional P20, 000 worth of prizes.
Just how much value this action gives to Cebuana
Lhuillier’s Brand - definitely, a lot of Brand Mileage and Customer Love.
Although, awarding or treating a customer
because of him or her being a milestone member of a company’s program is not
unique but still it is effective and a winner in terms of capturing the heart of the customers.
This action is very effective because it shows how thankful
the company like Cebuana Lhuillier to its customers.
This thankfulness anchored in the Loyalty and
Rewards Program of the company shows to the loyal customers that they are IMPORTANT.
Again, kudos to Cebuana Lhuillier may you
continuously enhance your Loyalty and Rewards Program to benefit your millions
of customers.
