The Asian Marketing Leadership Summit
dubbed Fifty Shades of Marketing is
a one of a kind conference for marketing professionals. The event takes place
this coming July 8 – 9, 2015 at Sofitel Tent, Pasay City.
For
the first time, there will be fifty speakers that will share valuable marketing
insights on different areas of marketing like below-the-line marketing, digital
marketing, branding, media and communication, and creative marketing.
The
event opening keynote speaker is the senator Hon. Chiz Escudero, and the
closing keynote speaker is one of the country’s top motivational speakers,
Francis Kong.
If
you are marketing professional or marketing enthusiasts this event is like the
Marketing Learning Festival akin to Woodstock Music Festival.
Get
the marketing knowledge overload that you want as the country’s top marketing
experts and international marketing experts converge, and give the hottest
trends and best practices in the industry in just two days.
Some
of the experts I am looking forward to listen to are: JJ Calero, Full Circle
Chairperson, Charlie Agatep, Agatep Chairperson, Justin Halim, Facebook Head of
Agencies, Bong Osorio, ABS-CBN Corporate Communications Head, Katsumi Kubota,
Uniqlo COO, Sarah Meier, Metro Magazine Editor-in-Chief, and Margot Torres,
McDonalds Philippines SVP Marketing and Communications.
Of
course, the other speakers are great as well and if my head can still take it I
will try to listen and ask compelling questions.
The
marketing industry continues to evolve. This event by the Philippine Marketing
Association (PMA) is a testament to this evolution. I like to quote what the
current PMA President Henry Tenedero said in his interview in ANC what this
event is all about, which may also be what the current marketing is about, “ Fifty
Shades of Marketing is, in more ways than one, about paradox marketing, a
powerful framework of idea that utilizes the opposing polarities of each of the
4Ps to create an unorthodox approach to produce remarkable results. The 4Ps and
their polarities are: Place: from private to public, Product: from company to
customer, Price: from wholesale to retail, and Promotion: from IMC to
engagement marketing.”
This
annual event expects to gather 500 marketing professionals and enthusiasts. And
just to be part of this gathering is an experience itself, knowing and
exchanging insights with your peers is an enriching process. This is what
happens during the event, and for me, one of the best takeaways when attending
this event.
Besides
this great experience, if you will attend you may visit the Exlinkevents booth.
We can talk more about how great this event is not only to attending professionals
but to the industry as well. We also prepared games and prizes to spice up what
is already a hot and sexy event.
See
you there and let us dominate our chosen marketing segment where our business
operates.
- Wednesday, July 01, 2015
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