Winter is coming at the Sofitel Philippine Plaza in Pasay City as the Philippine Marketing Association gathers the brightest marketers, creatives, advocates, business leaders, and start-ups for The Game of Marketing on Monday and Tuesday, November 27 and 28.
Aside from Keynote and Breakout Sessions from leaders industry on the first day; and for the second day, speakers are determined before it starts, thus making it the 1st Asian Marketing Unconference.
From Marketing Fundamentals, Research and Data, Marketing Communications and Media, Creativity and Content, Everything Digital, Industry Marketing, and Innovation and Technology, The Game of Marketing is set to make everyone feel comfortable and active as they continue grasping what Marketing is.
Everyone is in for a treat, so don't miss out on this once-in-a-year gathering - participants and exhibitors are much welcome to contact Ex-Link at 633-0153 or 643-3887, SMS 0920-981-4376 or email info@exlinkevents.com.
There are a lot of reasons that you should be at ASIANNOVATION 2, the biggest gathering of
Asian Marketers that will be held this July 19-20 at Makati Shangri-La Plaza.
A LOT OF REASONS but why are you not grabbing one of the limited slots for the event?
Still thinking the benefits then allow me to cite 5 compelling reasons why you should be there.
1.FREEBIES
You can call me a sucker for free but who does not enjoy getting lots of goodies for free in an event. Every year the National Marketing Conference gives attendees a loot bag that I eagerly await. There is a child in me that wanted surprises while opening the loot bag. The act of opening the loot bag brings me back to my childhood and I can’t help but smile and feel young again in undergoing this process.
The Asian Marketing Conference is no exception. This is a guarantee! I should know I have been one of the attendees last 2008 when this event was held in the Philippines (nope I am not revealing my age:) ).
MarkPlus is Marketing Plus! It was seen in the first logo I created. There are nine small square box that I collated three times three.
In the three boxes on the top line, I put the letters MAR. In the three boxes on the second row, I put KET. Arrangement of letters in the last line is the I-N-G. So, if you read:-MAR-KET ING.
Marketing is one of the most complex aspects of any business and getting it right can be tricky. Direct marketing is one of a host of marketing tools that can be very effective if done well but this is often easier said than done. So here are some direct marketing tips to help you get your direct marketing campaign on track.
Tip 1 Decide who you are going to target and which media you are going to use
Knowing who your ideal customer is means you can target your campaign well. It is also extremely important to decide early on whether your campaign is going to be by direct mail, telephone, newspaper or magazine ad?
Tip 2 Always do a test campaign
Seasoned marketers advise that a test campaign is a must whether you are just starting out or have done a number of direct marketing campaigns before. This is one of the lesser known direct marketing tips. A test campaign helps you minimize risk but most importantly since you will be keeping records of what you do and the responses you receive it will provide valuable information about your customers allowing you to build a database and fine tune your campaign to generate high responses and get maximum conversions.
Tip 3 Develop benchmarks
Ascertain what the usual response and conversion rates are for the media you are going to use for your direct marketing campaign as they can range from 5% to 40 or 50%. This piece of research can help you make realistic projections and prepare yourself mentally and financially should you not get the amount of responses you wanted. The aim here is to minimize failure. Proper preparation means your campaign may be better than average and may beat the odds.
Tip 4 Be civil and polite
Whether your campaign is in writing or via telephone always be civil and polite to your potential customers. Being rude and offensive, mispronouncing names or spelling them wrong can alienate customers.
Tip 5 Make sure your customers know they are valued
If you're operating from a list of clients who have purchased products or services from you before little things like birthday or holiday greetings and special discounts go a long way to letting them know they a valued and can increase the likelihood that they would purchase from you again. They are also more likely to recommend your business to their friends or relatives who may be looking for similar products or services.
If you're operating with a brand new list or cold calling a free gift for responding or placing an order can make a difference between success and failure. This goodwill gesture need not be expensive but it can set you apart from your competitors, after all everyone loves receiving gifts and feeling valued.
This is one of the best direct marketing tips that you can incorporate into your campaign strategy and one that could increase response rates considerably and give you maximum conversions for your efforts.
.JPG)
