- Thursday, February 20, 2014
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The Advertising Suppliers of the Philippines (ASAP) recently held its 2014 Induction of Officers. The induction coincides with the launching of the Ad Summit Pilipinas Trade Exhibit.
Here is the video summary recap of what took place in the momentous event.
Here is the video summary recap of what took place in the momentous event.
- Saturday, February 08, 2014
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| The ASAP Intellectual Property Right Presentation Cover |
Last year, the event sector
of the Advertising Suppliers Association of the Philippines agreed to implement
this year 2013 the Intellectual Property Rights Cover Page.
This cover page is a
milestone. This simple but meaningful cover page informs the clients that all
materials presented by ASAP members are their properties and may not, except with our expressed written
permission, distribute or commercially exploit the content. Nor may you
transmit it or store it in any other physical form or in other forms of
electronic retrieval systems.
The Philippines Intellectual
Property Code is one of the best laws in Asia. In fact, in one of the forums I
have attended it was revealed that some countries use our law as benchmarks in
crafting and improving their own Intellectual Property Code.
Since ASAP members are one
of the best producers of creative concepts, its members are also the first to
experience violation of their intellectual property rights.
In order to minimize and
improve this situation, the Intellectual Property Rights Cover Page will be a
standard staple in all presentations of ASAP members.
The Intellectual Property
Rights Cover is hoped to act as one of the powerful means to educate and inform
clients of the intellectual property rights of their partner suppliers. It is
hoped that by including this cover page in presentations to all bidding
materials of ASAP members violations committed by clients knowingly and unknowingly
on this particular critical area will be lessened, or at best eliminated.
The Philippines is a nation
of creative people. All over the world we are recognized and tapped for our
creativity. This gift must be protected and respected; most especially, inside
our country and in our industry.
There are two theories that
come along with this action of ASAP in implementing the Intellectual Property
Rights Cover Page. One is the “Broken Windows Theory” – this theory is popular
in New York under Mayor Rudy Giuliani.
During Mayor Giuliani’s term
they found out that by repairing and preventing people in the ghetto in
breaking the glass of windows in their community, they were able to eliminate
crimes in that particular area. In addition, when the safety and security
condition of that particular ghetto (a place where the highest number of crimes
was recorded) improved, the nearby areas safety and security condition also
improved.
This leads me to my second
theory the “Butterfly Effect” which means that a butterfly that flaps its wings
can alter the direction of the wind and, even, cause a major storm in another
part of the world.
The second theory is akin to
a ripple effect. The ASAP Intellectual Property Rights Cover Page if whole
heartedly practiced by the members can create a healthy condition for our
concepts, ideas and other things related to the creative process; and be given
importance and respected by our clients.
We can even be the best case
study on how Intellectual Property Rights are valued, but this is getting ahead
of myself and the challenges our sector and ASAP members face in realizing this
critical goal.
- Wednesday, February 06, 2013
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Event Profile:
The Advertising and Event Suppliers Conference and Expo is a learning event that promotes growth in professionalism, technical expertise and creativity.
This event address the need of the advertising and event suppliers to be updated on what is hot and latest in the science and technology of the industry it operates in.
This event adds value to the local industry in terms of making the industry players at par and globally competitive.
Who Must Attend
Event Management Companies, Graphic and Digital Media Companies, Photographers, Technical Companies, Commercial Production Houses, Model/Talent Agencies, Audio Recording Studio, Jingle Writers, Post Production Companies, Advertising Professors and Students, Entrepreneurs, Business Owners, and Corporate Marketing and Event Departments
Who Must Exhibit
Event Management Companies, Graphic and Digital Media Companies, Photographers, Technical Companies, Commercial Production Houses, Model/Talent Agencies, Audio Recording Studio, Jingle Writers, Post Production Companies, and Entrepreneurs
- How Suppliers Win Our Hearts
- How Suppliers Sustain Our Excitement
- Awesome - Jaw Dropping Event Technology
- The Beat Goes On - Keeping Events Alive thru Sounds and Music
- The Beauty of Chaos - An Event Director's Perspective
- Blow Your Mind - Using Non Traditional Promotion Onsite
- Now Trending - Creating An Engaging Event
- Learn how top corporations select suppliers
- Learn how create strong relationships with top corporations
- Learn the latest event technology available
- Learn how sounds and music elevate the experiential level of an event
- Learn how leadership thru directing create a perfect harmony on seemingly disconnected elements of an event
- Learn how to Wow attendees using non traditional promotion onsite
- Learn the elements of an engaging event
Learning Investment
Early Bird Rate P4,000 when paid September 25, 2012
October Rate P4,500 when paid before Oct. 28,2012
Regular Rate P5,000
Walk-in Rate P6,000
Group Rate 5 + 1
ASAP Member Rate P4500
Learning Investment Inclusions :
AM and PM snacks, Lunch, Certificate of Participation, CD Hand-out, IDs
Terms:
1. Cancellations seven (7) days before the seminar will not be honored. 30% of the total amount will be charged to your account if you fail to inform us of your cancellations before the seven-day deadline. Cancellations should be in writing and emailed or faxed to us. Seminar participation may be transferred to another person in the same company.
2. The reservation form or reply form, when completed, may also serve as your billing invoice.
3. All seminar fees must be prepaid.
Exhibition and Sponsorship
Gold Sponsorship - P100,000
Promotion Space, 3 Free Delegates, Logo Inclusion in all Collateral, 3 Onsite Banner Display, AVP Logo Show During Display, Inserts in Handout, 12:45nn-1:00pm Company Presentation, Acknowledgement Onsite
Silver Sponsorship - P80,000
Promotion Space, 2 Free Delegates, Logo Inclusion in all Collateral, 2 Onsite Banner Display, AVP Logo Show During Display, Inserts in Handout, Acknowledgement Onsite
Bronze Sponsorship - P60,000
Promotion Space, 1 Free Delegates, Logo Inclusion in all Collateral, 1 Onsite Banner Display, AVP Logo Show During Display, Inserts in Handout, Acknowledgement Onsite
Exhibitor - P15,000
Promotion Space, Inserts in Handout
Hosted Buyer Program
Exhibitors and Sponsors will have the opportunity to meet potential clients in a by appointment only format. The organizer will invite and host targeted buyers.
The trade exhibit will provide the right venue to engage the clients.
AESCEX is an event organized by Advertising Suppliers Association of the Philippines (ASAP).
For bookings and inquiries call us at tel.no. 643.3887.
- Thursday, August 30, 2012
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Once again, Mother Nature reminds us how fragile life is. With one calamitous sweep of wind and rain, the world’s deadliest typhoon of 2011 hit land on the thriving cities of Iligan and Cagayan de Oro in mid-December, striking at the dead of night.
At its wake, Typhoon Sendong caused the death of 1,500 while over 500 are still missing. It cleared and buried 42,000 homes, leaving nearly 55,000 individuals from more than 5,500 families in evacuation centers. Homeless and desolate, victims of Sendong now rely on the warmth of a kind hug and the reassurance of a helping hand.
Known for its bayanihan spirit, feisty Filipinos were up and ready to provide food and water, basic necessities and medicine. As with Typhoon Ondoy in 2009, everyone was eager to do their own little bit to help.
Members of Advertising Suppliers Association of the Philippines, along with friends from the United Print Media Group, the Kapisanan ng mga Brodkaster ng Pilipinas and the Philippine Association of National Advertisers, as well as the Association of Accredited Advertising Agencies of the Philippines, the Independent Blocktimers Association and the Technical Group for Events and Entertainment of the Philippines join forces to create one meaningful fund-raiser to sustain Sendong relief efforts.
This powerhouse group of the country’s advertising industry is Cause I’m Sendong All My Love for You, so to speak, in a variety show and concert on January 28 at the Quezon City Memorial Circle. Supported by the Quezon City local government, and with performances by local artists also on a mission to spread hope, Cause I’m Sendong All My Love for You is sure to be a massive endeavor.
Aimed at generating P1.5 million through a variety of sponsorship packages from P10,000 to P100,000, sponsors are invited to send their donations to Cause I’m Sendong All My Love for You fund-raising concert. All proceeds from sponsorships and donations will be coursed through the Pelaez Foundation and the Philippine National Red Cross. Typhoon victims still in desperate need of assistance will benefit through shelter rehabilitation and home building projects.
‘Cause I’m Sendong All My Love for You is a one-of-a-kind production crafted specially by topnotch industry leaders who have pledged their involvement and services in full commitment in the spirit of hope and goodwill. -*-
- Thursday, January 19, 2012
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