Is it worth it to take RMP (Registered Marketing Professional) Certification?

Let's be honest—when you say the word "certification",  what do you think first?

• "Another expense?"
• "More studying?"
• "Will this really do anything for my career?"

With all those free online certifications and YouTube videos out there, is RMP actually worth it or is it just another title that 

doesn't mean much?

Get to know Sarah: The Struggling Marketing Graduate

Sarah recently graduated with a marketing degree. Like many new grads, she was eager and enthusiastic 

to enter the workforce. She submitted dozens of resumes to various firms.

And then… nothing.

No calls. No emails. Nothing but crickets. 

One day, she received a precious interview chance. She arrived confidently—until the hiring manager nailed her with the dreaded question:

❌ "Can you share your experience in marketing?"

Her heart dropped. Experience? 

She only had school assignments, and at that moment, she realized one thing:

Each job posting needed experience—even to get an entry-level position.

But how would you gain experience if nobody was hiring 

you? 

That's when she learned about the Registered Marketing Professional (RMP) Certification. It vowed to provide her with a competitive advantage, confirm her marketing expertise, and link her up with industry professionals.

Doubtful but optimistic, she took the plunge.

What Changed After Getting Certified?

After becoming certified through the RMP exam, Sarah made some changes:

• She included "Registered Marketing Professional" on her resume
• She emphasized her new marketing skills
• She included RMP in her cover letters and LinkedIn profile

Everything began to change suddenly.

She was noticed. 

Recruiters actually viewed her application. The "Registered Marketing Professional" designation gave 

them a second look at her resume.

She learned actual marketing skills. 

The RMP training did not simply recycle the coursework she had done in college—it taught her how marketing actually happens in real businesses. She learned branding, consumer psychology, and current digital marketing techniques.

She was more confident in job interviews. 

She was able to talk about marketing strategies, consumer research, and campaign planning with ease.

She got a mentor. 

With the RMP network, she got in touch with seasoned 

a marketer who offered her advice on career matters—and even job referrals!

The Game-Changer: Getting Hired!

With newfound skills and confidence, Sarah finally had her first job in marketing. 

Was it due to the RMP certification alone? No.

But did RMP provide her with the credibility, knowledge, and confidence she needed to get into the industry? Absolutely.

So, Is RMP Certification Worth It?

If you want to:

✅ Improve your credibility

✅ Enhance job opportunities

✅ Acquire hands-on marketing skills

✅ Grow your professional network

Then YES, RMP is worth it.

But if you're merely gathering certificates without implementing what you learn, then NO, it's not for you.

The Truth About Certifications

A certification will not suddenly get you a six-figure marketing position. But it will:

✔️ Give you an edge over other applicants

✔️ Confirm your knowledge and abilities

✔️ Assist you in making useful contacts in the industry

The Real Question Is.

Are YOU prepared to utilize RMP as a stepping stone to advance your career?

What do you think? 

Would you invest in a marketing certification like RMP? 

Leave your thoughts in the comments! 

So, you're assigned to organize a conference in the Philippines? 

Congrats! 

You've essentially subscribed to a shot of adventure, mayhem, and an event survival program. But don't worry—I've got your back. Let's divide it into a step-by-step, no-nonsense, foolproof agenda development process.

Step 1: Define Your Objectives (a.k.a. Why Are We Doing This?)

Before you reserve a ballroom at a 5-star hotel or create 

a thorough PowerPoint, consider the following:

What can the public learn from this incident?

Who are they, and what do they eagerly expect to see?

Consider this: If your conference is a buffet, your attendees 

will have a reason to put food on their plates. Is it to learn? To network? Free coffee and swag bags? Establish your goals, and everything else will fall into place.

Step 2: Plan Your Sessions (or Make It Interesting, Please!)

Nobody wants to be stuck in a 3-hour-long lecture that is extremely dull. Mix it up!

✅ Keynotes – Start with someone who can get the audience 

going.  Bonus points if they can be funny.

✅ Panels – Suitable for interactive discussions (just ensure it is not turned into a debating contest).

✅ Workshops –Let them try it out themselves. Humans enjoy 

learning through what they do.

✅ Networking – Because let's be honest—some people are here to network. Let them have time to socialize!

Step 3: Make a Clear Timeline (also known as The Real MVP)

Now, let's discuss the schedule. You need a schedule that goes smoothly like a choreographed K-pop dance.

✅  Powerful beginnings (coffee-fueled morning keynotes)
✅  Don't starve your participants (lunch breaks are very important).

✅ End strong (get them feeling pumped up, not exhausted)

✅ Oh, and throw in some extra time! This is the Philippines—traffic, technical issues, and impromptu group selfies may happen.

Step 4: Select Speakers (also referred to as Find People Who Are Experts)

Your speakers will actually determine how the conference turns out. Choose experts who are:

✅ Interesting (No one likes a dull speech).

✅ Substantial (A TikTok influencer discussing space science? Possibly not.)

✅ Ready (Because "doing it by chance" rarely works in front of 500 people)

Tip: If you have a prominent speaker, book them in advance 

before they become too busy!

Step 5: Involvement Planning (also known as No One Likes a Dull Conference)

Interactive elements are extremely helpful. They engage the 

participants in:

✅ Live Q&A (Real-time audience interaction = instant credibility)

✅ Polls (Because we all love to push buttons)

✅ Breakout sessions (Let them talk! They will thank you.)

✅ Event apps (Tech makes everything run more smoothly—except when WiFi crashes)

Step 6: Review & Revise (a.k.a. Fix It Before It's Too Late)

Nothing is ever right on the first draft—ask your team, 

stakeholders, and even past attendees what they think. 

Revise based on what they say because "It's fine" 

actually means "It's a disaster, but I don't want to tell you."

Step 7: Send It Out & Pray They Read It (a.k.a. Speak Clearly)

Your plan must be:

✅ Released in advance (Prevent surprise releases) 

✅ Simple to read (Bullet points > Paragraphs)

✅ Full contact information (Because someone will surely have last-minute questions)

Step 8: Get Feedback (also known as How to Improve Your Next Event)

When the conference is over, don’t just pack your things 

and go.

✅ Post surveys (nobody minds leaving their opinions behind) 

✅ Ask what went well and what didn't (so you can do 

better next time) 

✅ Thank your guests. A simple email can be so helpful! 

Final Thoughts 

Setting up a conference in the Philippines is setting up a family reunion. There are a lot of details to coordinate, surprises along 

the way, and pleasing everyone. But with a solid plan and maybe some coffee, you can host an event that is engaging, 

significant, and talked about long after the event. 

Now, go plan that awesome conference! Got questions? 

Leave them here!