Logistics and planning are important. However, this is the technical aspect of the event. Oftentimes, event organizers focus too much on the technical aspect of the event. This is a big mistake when you neglect the reason why you are achieving technical excellence – the audience.

The audience experience or customer experience must be the heart of your technical hard work. You must ensure that your activities and attention to detail are geared towards creating an event that emotionally connects with the audience.

Always remember that you are creating an event to have a repeat transaction. This repeat business can only be possible when your event resonates with your audience.

Yes, logistics and planning may have something to do with it. But it will only be possible if, on top of our minds, all actions that we take are all about the experience our audience will enjoy and emotionally appreciate.