- Monday, February 27, 2023
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Event Marketing is crucial to the success of your event. If your event is a trade expo, seminar, or conference, event marketing plays an important role to make it profitable.
In fact, event marketing is the profit center. It is important to know it by heart. Here are some tips to make your event marketing work like a well-oiled machine.
1. Define Your Target Market
Who is your target market? The people that will sponsor and buy your tickets to attend. What problem will your event solve that they are compelled to attend or support?
When you know the answer to this question you can create the right message, and know what marketing mix and promotion mix to use to reach them.
2. Create a Message that Connects
All successful marketing messages came from understanding and listening to your target market.
Your marketing message should connect to them by telling them that their problems will be solved when they attend or support your event. Your message must allow them to see the benefits of spending their time and money on your event.
3. Use Digital Marketing
Yes, need we to say more!
Digital marketing is the new marketing. It gives you the reach and the accuracy to connect to your target market at a speed no one can imagine.
Bill Gates once mentioned if your business is not on the internet you are out of business. So take heed.
4. Use Sales Promotion
As part of the promotion mix, sales promotion gives you the ability to create an instant sale.
Use discounts, freebies, games, and other sales promotion tools to make your offering attractive.
Sales promotion always delivers!
5. Use Email Marketing
Email marketing is a direct marketing tool that allows you to have an effective conversation with your target market.
However, avoid email spamming. Use it sparingly and do not, I repeat, do not email every day!
6. Create a Landing Page
A landing page is your 24/7 store for your target market that wants to know about your event.
Make it user-friendly. Fast to download and all the necessary information about your event are there.
Lastly, always add a call-to-action where they can register immediately. Even better if they can pay on your landing page.
These are the event marketing tips that you can use easily and effectively.
- Sunday, February 26, 2023
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#ExcellentEventsExperience with Exlinkevents - Events Management Philippines.
Exlinkevents is a professional event management company that has been providing high-quality event planning and management services for over 20 years.
Their expertise and attention to detail ensure that every event they organize is a memorable experience for all attendees.
These are the key factors that Exlinkevents provide for an excellent event experience.
Exlinkevents understands that every event is unique, and therefore, they provide personalized service to their clients.
They take the time to understand the client's needs, preferences, and goals for the event and work closely with them to create an event that meets their expectations.
Exlinkevents pays great attention to detail in every aspect of event planning and management. From venue selection, decor, catering, entertainment, and logistics, they ensure that every detail is carefully considered and executed to perfection.
Exlinkevents is a team of experienced and professional event planners who are dedicated to providing the highest quality of service. They have a wealth of knowledge and expertise in event management, and they use their skills to ensure that every event runs smoothly and efficiently.
Exlinkevents is known for its creativity and innovation in event planning. They are always looking for new and exciting ways to make an event stand out and leave a lasting impression on attendees.
They can offer unique and exciting ideas for entertainment, decor, and other aspects of the event.
Exlinkevents understands the importance of clear and effective communication in event planning and management. They keep their clients informed throughout the planning process and are always available to answer any questions or concerns.
In conclusion, Exlinkevents is an excellent choice for anyone looking to organize a memorable and successful event. With their personalized service, attention to detail, professionalism, creativity, and communication skills, they are sure to exceed your expectations and deliver an outstanding event experience.
- Tuesday, February 21, 2023
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Planning to create an event in the Philippines? Here are the 5 Cs of event management in the Philippines that you must keep in mind to create a successful event.
These 5 Cs will allow you to get closer to your vision.
1. Concept: What is your event concept. This is the starting point that you must answer to help you plan your event.
The concept must also include your WHY? Why are you doing this event and who are the stakeholders that will benefit from the event?
2. Cost: Let us be real? What is your budget for your event? What resources do you need to make it work?
However great your concept is, you must ensure that you have the budget to make it into reality.
Sometimes your vision is too far from the budget you have. Be conscious of this area so that you can meet your expectations.
3. Communication: Marketing communication is essential to publicize and promote your event.
If people are not aware your event exists they will not come!
Effective communication will allow you to connect and convince your target audience to come in large groups to your event.
4. Catering: Selection of catering, food, and beverage options.
Let us say you got all passing marks in all critical areas to make your event successful but you err on providing the food and beverage the audience is looking for.
Guess what, your event is still a failure. Most of the events are judged by the food and beverage that the event provided.
Therefore, be generous and meticulous in the area.
5. Coordination: The coordination of the various elements, vendors, and teams that come together to make the event happen.
A great team makes the dream work. An organized team skilled in coordination makes the impossible possible.
Now that you know the 5 Cs of Event Management it is time for you to create the event you always wanted to have.
- Thursday, February 09, 2023
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