"Your net productivity is the balance of the productive and unproductive forces in your life.

A great deal of time and energy is spent thinking about how to increase effort, but there is a lot to be gained by reducing friction.

A car will travel faster not only if you press the accelerator, but also if you remove the speed bumps." 

This is coming from James Clear, author of the best-selling book Atomic Habits.

As an event manager, you are swamped by a lot of event concerns. There are so many details that you have to cover and coordinate.

In the end, you are paralyzed or overlooking what matters most.

If you will heed the call of James Clear, he mentioned the productive and unproductive forces battling for your attention. And the way to deal with unproductive forces is to manipulate them. By making its presence away from your attention.

Create a space where you will not encounter these unproductive forces, and remove the friction and speed bumps.

Better yet, allot time for these unproductive forces. Most of the time these unproductive forces are your me time to relax and rejuvenate. Use being productive and finishing a task as your signal to reward yourself and be unproductive.

Our success as event managers is hinged on what we do and what we do not do. They are inseparable.

How Much is an Event Management Fee?

A common question asks by first-timers in tapping the services of an event management company in the Philippines.

The common practice is 15-20% of the total cost of the event.

But Exlinkevents is not a commoditized event management company in the Philippines. Our event management fee is dependent on the objectives and scope of work of clients.

It is always customized. How do you value an event management company that takes ownership of your event and has been in the industry for more than two decades?

Most of our clients are repeat clients meaning they are happy with us!

Cost is always relative. Value is not.

Hard work versus talent in the event management industry in the Philippines.

But only a few are talented.  Most and the reality in the event management industry, you have to love hard work.

There is no other option for you and your event management team. You must march and be steadfast to finish the job. Make the night day. Give you all to accomplish the small details that contribute to the big success.

Hard work beats talent when talent doesn't work hard.

We still have an average of 2,000 plus Covid Cases weekly. The traffic in Metro Manila is back to its terrible state.

Recently, in one of the events I attended, four of the participants caught Covid 19 after the event.

My point we need to maximize Hybrid Event - it is a better alternative for a full physical event. Second, we need to maximize online communications at our events.

We are harping about sustainability, and yet, we wanted to go back to our old ways.

We have a chance to reduce our carbon footprint and be more efficient in event management in the Philippines. 

Let us champion this cause and convince our clients.

Which course is Best in Event Management in the Philippines?

The best course in the Philippines for Event Management can be found at the Philippine MICE Academy

They have mentors that are current practitioners of the event industry and their curriculum is approved by the Events Council. 

Sound theories with real-life event management stories. This is the reason why you should enroll in the Philippine MICE Academy

Definitely, your investment is worth it!

These need all points to achieve event objectives and satisfy the owner of the event. An event is about creating an experience. An experience designed to satisfy attendees and the event owner.

God is in the details. 

The Event Management team is obsessed with the details of the event.  Besides that, top event management companies in the Philippines go the extra mile to deliver beyond the expected details of the event.

This is where the magic happens. 

Regardless if the event management team delivers beyond or as expected event owners or clients are happy.

Event Management is hard work. A service that is difficult to deliver but when it is delivered creates memorable, long-lasting experiences and continuous profit.

What's your upcoming event?

A question asked a lot of times to an event professional.  There is nothing bad about this question but it is just scratching the surface of the event professionals' totality.

If we can ask, "what lessons have you gained from your last event? I think we can dive deeper into the mind of the event professional.

It is a wonderful mind full of organized chaos.

"In sports, one of the primary sources of advantage is choosing how to play the game. In life, one of the primary sources of advantage is choosing which game to play."  - James Clear

In the Philippine event management industry, you have to choose the type of events you want your company to be known.

After establishing your expertise, authority, and trustworthiness, it is time to select the group of customers you want to serve.

Never get all the events that appear on your table. Most importantly, never serve all clients that appear on your table.

If you do, you will perish in this industry.

Choose your battle. Always play to win. 

Certified Event Management Professional in 2022 is possible and within reach.

The top institution to get this is the Philippine MICE Academy An institution that focuses on event management growth in the Philippines. 

Best of all,  the Philippine MICE Academy mentors are currently the organizers of different big business events in the Philippines.

This is what we call a bang for your buck!

Event Management in the Philippines is a viable undertaking!

Do you want personal growth? Test your mettle and maturity by entering the event management industry in the Philippines.

Despite the digital explosion, the event remains one of the powerful tools in marketing communications. Direct engagement with customers and instant networking with future partners are just two of the most coveted benefits of event management.

Graduates and upcoming event management professionals, your risk-taking ability, attention to detail, and passion to make the impossible possible are ingredients that make event management a viable undertaking as a business or career in the Philippines.

The Events Management Industry in the Philippines is back in business.

Still, there is a monkey on our back - inflation. This can dampen the spirit of the awakened industry.

We are poised to bounce back. The success of almost all events that opened and returned in the Philippines is evident.

Yes, inflation is threatening to kill the momentum. The peso and dollar exchange compounds what is already a fragile economic situation.

Will we stop? 

Definitely, the answer is a resounding NO!

Events never stopped during the pandemic, thanks to technological advancement. Now that physical events are allowed the threat of inflation and other economic monkey wrenches are just additional challenges that we should factor in.

The lesson is clear, Never Stop, the Momentum is back. We just need to push harder.

The world is changing. And so are you.

The event professionals of the past know they have to unlearn and learn new things.

If you are new to the event industry, fear and insecurity are not an option.

The fact is, the long-time event professionals have fear and insecurity with them too.

To allay these two deadly emotions, you have to keep on learning.

You have no choice because if the world is changing it will leave you behind if you don't follow its direction.

Why Events Management?

In this day and age, digital marketing is omnipresent. Yet there are a lot of unmet needs on this platform. 

The Big Reason is you are human.

Humans need to socialize. Socializing is good for your mind and body. "We are social animals by nature, so we tend to function better when we are in a community and being around others", Dr. Craig Sawchuk says.

Events Management in the Philippines becomes critical because Filipinos are social animals. Most of us, love to be with groups of people and thrive around groups of people.

Events in the Philippines like Meetings, Conventions, and Exhibitions are business events that allow professionals like you to excel and achieve the goals you set for the year.

According to Sendian Creations here are the benefits of events in your business:

1.  Promotion of New Products or Services
2. Achieving the Desired Exposure and Brand Awareness
3. Attracting More Prospects and Clients from Exhibitions and Trade Shows
4. Improving Brand Positioning 
5. Creative Solutions to drive the highest level of satisfaction from guests.

We, Event Management Professionals, have a hard time in most of our events.

Not because we do not know what we are doing but because it is the nature of events. There are unexpected things that are bound to happen.

When the worst things happen, some of our colleagues blew their top and lost control of steering the event in the right direction.

This is a disaster!

But if you are calm because of your maturity and experience in the event management profession, you will be able to handle the pressure.

Murphy's Law is our best friend ( you heard it correctly!).

Murphy's Law allows you to prepare for different scenarios. It also allows you to manage and calibrate your emotions. 

The key is to manage your emotions. If you can, when things go awry, you will not be part of the problem, but a solution provider.

Life and events are very much the same. When things are going bad, you do not need to aggravate it further. You need to plug the hole and remove the pain points.

As event management professionals, we should always be failing forward and proactive in handling an exciting but challenging event in our hands.

“A river cuts through rick, not because of its power, but because of its persistence.” – Jim Watkins

Even if the event is tough and full of long and winding processes, your ability to stay the course will be crucial to your success.

When I was still green in the industry, there are times that I cried because of the pressure of deadlines, and the gargantuan tasks that I felt during that time is insurmountable.

But I stayed the course, convinced myself to ride the processes no matter how difficult it is.

Good thing I did!

By hindsight, I have a deeper appreciation of the processes. Indeed, persistence is a great attribute one must try to acquire and develop.

11. “Don’t find fault. Find a remedy.” – Henry Ford