The second run of the Success Institute Registered Marketing Professional (RMP) Review Sessions starts this Dec. 22, 2020.

A lot of associations and organizations fail to deliver the right experience for their attendees on their online events.

One of the reasons is the failure of technology.

The Rotary Club of Pasig South held for the first time an online event for the 39th Induction and Handover Ceremonies.

Congratulations to Transforming President Olivia S. Manansala she heads the club this year 2020 – 2021.

Props to Champion President Miguel Marasigan for showing great leadership during his tenure.

Exlinkevents – Virtual and Online Events Management in the Philippines managed the event.

***

If you have requirements or worried about the implementation of your online event. You are not alone.

Implementing an online event is challenging. Moreso, if you lack the expertise. If you feel that your reputation is at stake or if you want to have a successful event less your worries, call us.

We, at Exlinkevents, will make your events better and make your experience of creating an online event fun. 

You may visit www.exlinkevents.com or message us on our Facebook page. We are excited to be your online events management partner.

A lot of people assigned to handle their online events are stressed. If you are aged 30 and above tasked to run your company's or association's event we understand your worries and stress!

The majority of the online events watched by the public are not seamless and full of glitches that are avoidable.

These small glitches pile-up and causing damage to your company's reputation.

This is really stressful and a cause to be worried about your future events.

But you can do something about it!

You can avoid being part of these events that have a lot of glitches and errors. You can implement a successful event! 

An event that you can smile about and do high-fives ( in the near future) with your colleagues.

If you want to make this happen, we can help you.

Since that start of the pandemic, we are one of the first in the Philippines to serve as an online and virtual events manager.

The technology is there but what differentiates us from others is that we are a business events organizer for 20 years.

We know what you want!

We know you want to eliminate your worries and fears for anything that can happen wrong in your online events.

We know you want to be happy about the results of your event.

We know you want to be proud of your online event.

Our experience and our deeper understanding of your needs is the reason that you will have better online events.

We understand that it is more than an online event, we know it is all about you and your team reputation. We recognize that it is all about the experience that you want your clients to have during your online events.

If you believe in what we are saying, and what we are promising call or message us. 

We will be very happy to partner with you.

Getting your Registered Marketing Professional (RMP) Certification is more than getting a review center and taking the exam.

The Best Registered Marketing Professional (RMP) Review Center gives you the following benefits:

* Reviewers are Industry Practitioners
* Case Study Driven
* Learn Practical Marketing
* Plug-in to various Success Institute Philippines Wide Network
* Get Big Discounts to future workshops

A. Reviewers are Industry Practitioners

The best review center allows you to understand your role as a marketing professional. When your mentors are industry practitioners this is possible.

It gives you a better perspective on your role as a marketing professional. Also, it gives you a deeper appreciation of marketing as an important element of why the business is successful.

B. Case Study Driven

The lecture becomes meaningful and the marketing theories easy to learn when you apply it to different real-life scenarios.

The Case Study Driven format allows you to realize it.

C. Learn Practical Marketing

Marketing should not be difficult. It should be enjoyable. You should see the power of marketing by learning the practical application of it.

This is what an RMP Review Center should inculcate. More than the idea, the how to execute and use it to forward the growth of the business.

D. Plug-in to various Success Institute Philippines Wide Network

We will plug you in to different associations or introduce them to you. There will come a time in the process of your maturation as a marketing professional that these associations will become valuable to your marketing career.

E. Get Big Discounts to future workshops

Besides the RMP and RBP Review, Success Institute Philippines will offer future marketing workshops, seminars and forums.

You can now enjoy big discounts when you want to join these future workshops, seminars, and forums.

The Best Registered Marketing Professional (RMP) Review Center offers these benefits and more.

Now that you know it is time to take your RMP Certification Review to The Best Registered Marketing Professional (RMP) Review Center that can provide you these experiences and better opportunities.

#betternormal #betterfuture

Few weeks passed after the government announced that the Events Industry, in particular the MICE Industry, can now do expos and conferences by following specified health protocols.

I still eagerly await an announcement by someone from my peers that they will have a physical event.

The increasing numbers of Covid-19 Cases in the country and the questionable data system of the government don’t provide the confidence that event organizers can now do events.

If in August we see that the conditions are the same, we will never have any physical events this year. The psychological barrier is too high to get past the fear and develop confidence among organizers, exhibitors, participants, and attendees.

In this scenario, expect that virtual events will pour this third and fourth quarter of the year.

Companies that wanted to promote and engage with their market are numerous. They are left with no option but to find virtual events that will help them achieve their objectives.

In a way, the virtual event is not bad. We are in our four months under the pandemic. We have grown accustomed to the condition of the pandemic. The virtual world allowed us to survive and find a sense of normalcy in our lives.

Events Companies and MICE Companies in the Philippines have reached acceptable skills in running and managing virtual events. They will continue to upgrade their skills moving forward.

As one of the industry players, virtual events are now the life that we are in. The difficulties of convincing companies and partners to make their events virtual is expected. The challenge to make it profitable is something that keeps us all awake at night.

Overall, Virtual Events has been with us for the longest time. The pandemic caused us to get to know it more intimately. We are finding the positive effects that it can provide but we also recognize the shortcomings that it has.

Still, when all is said and done, when the pandemic is over, we can safely conclude that we will make Hybrid Event a new standard rather than an afterthought.

The pandemic started the wheel of digitalization faster in the Philippines. The old and the young are now sharing the same appreciation of the virtual space. The traditional thinking crumbled right in front of our eyes and gave way to the power of the virtual space.

As event organizers, we will never be the same.

4 Months in the Pandemic as an Online Events Manager.  I see this trend grow until the next two years or might become one of the regular fixtures in creating an event.

I would like to share with you the 5 lessons that I have learned up until now.

1. Be Brave

Be Brave is more of you need to adapt to the changing conditions that the pandemic brought.

As the MICE Industry and Tourism Industry were completely shut down and frozen. We in our organization ask the question what now?

What now leads you to try different paths, mostly dead ends. But if you keep on trying, you will find better places that you can navigate and work on.

Be Brave is being more of a solution finder. Rather than give up, we choose to get up. Make something from this very difficult condition.

Robert Frost said, “ The Best Way Out is Through.” That is what Bravery can do for you.

2. Don’t Be Afraid to Make Mistakes.

Nobody expected this pandemic. There are no playbooks available to guide you in this type of situation.

We are a 20-year-old event organizer, I am in the events industry for more than 25 years. This is the first time that I am experiencing a pandemic.

There are no readymade answers. This is the reason why you have to venture into the trial and error phase.

Don’t be afraid to make mistakes.

It is by making mistakes that we become closer to success. This is best said by John Maxwell, we always Fail Forward.

And it is not a win or lose the game but a win or learn the game.

3. Listen to the Needs and Expectations of Your Clients

We exist because of our clients. They are the WHY of our organization. The reason why we have an organization.

Before pandemic, we are already tuned-in to their needs and expectations.

Now that we are inside a pandemic, the more that we should listen to them.

Bigger brands try to gain Brand Love. I think we should also try to emulate them and use them as an example.

If we do, we will achieve better results as online event managers.

Again, listen more to your clients. Usually, they are afraid and unsure about bringing their events online. You must assure them and work hard to deliver what you promise.

4. Communicate, Collaborate, Coordinate

As a team, now more than ever you must communicate, collaborate, and coordinate tighter.

Work From Home is difficult but the more we communicate we can have better collaboration and ensure that completion of tasks are achieved because of better coordination.

5. Never Settle

When you are one of the first, others will follow, not only MICE Organizers but technology providers and other organizations that are looking to pivot.

After 4 months, we now have a bigger competition.  Andrew Grove’s dictum of ” Only the Be Paranoid Survive” is your best friend.

While They are trying to copy you or using your organization as an inspiration. You should be making 3 to 5 steps forward so they cannot catch-up.

You already offered your Minimum Viable Product. It is time to improve it.

Never Settle. True before the pandemic truer during this pandemic.

We are in the new normal where the conditions are very fluid.

These are the 5 lessons that I have learned as an Online Events Manager or Online MICE Planner during this pandemic.

I hope you learn and gain insights.

After four months, the Philippines is still in quarantine. Most people are still staying at home. The coming months point to a future where the status quo will prevail. Only after a vaccine is discovered that bigger changes will happen.

This backdraft should convince you that your brand must maximize the digital space. One of the best ways available is creating an online event where you can consistently communicate with your customers.

The more you communicate, the better it is for your brand.

There are other available digital platforms, but online events or shows that run weekly gives your brand an upper hand versus your competition.

The loss of a major network makes your online event a necessity.

The benefits of online events are numerous: from effectivity to affordability. The impact on sales is automatic and evident. Best of all, the increase of Brand Love is high.

If the past four months is an indicator, more online events will happen. Will you allow your brand to be left behind?

What is keeping you from putting your events online? Are you afraid of losing money?

If losing money is the main reason that is stopping you from creating an online event and partnering with online event management professionals, fear not?

Your online events can make money by providing these 3 reasons:

1.   Give a great sponsorship package from your Sponsors.

The sponsorship package that we are talking about is all about answering the current needs of your potential sponsors.

The new normal created a lot of pain points from your potential sponsors. The challenge is to convince them that by joining your online event some of their problems can be solved. If not totally solved, your online event will be able to alleviate some of their present challenges.

You may think this is just good in theory. You will be surprised that this is what actually what the doctor ordered in the point-of-view of your potential sponsors.

2.   Provide Opportunity for them to Generate Data

Your online event should help your sponsors generate data. Your sponsors need to know the attendees. This will help them zero-in on qualified customers and business partners inside your event.

The reason they join events is to gather eager and willing partners. Your event helps them skip the barriers of cold calling. Given this fact, create opportunities for your sponsors in achieving this objective.     

3.   Create Great Content or Program

Use your experience as a business event organizer or a MICE Planner to create a great conference, expo, or hybrid event.

Just because we are in the New Normal you will forget your expertise that you gained from doing physical events.

If you find it difficult to weave a tapestry of great content or program, you can always tap an online event management professional.

In summary, you don’t need to be afraid of creating an online event. Most especially, the fear of losing money. Online events are affordable compared to physical events. Your market is now well acquainted with online because of the lockdown.

Nobody or nothing should stop you from going online and making money from your events.