- Thursday, November 21, 2019
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The 8th Customer Lovefest - Customer Experience Conference in the Philippines set this November 14-15, 2019 at Tower Club, Makati City.
The Conference is about a deep dive into the Science of Repeat Business - Loyalty and Rewards and Customer Experience Management.
These are some of the data that proves the importance of these areas according to Forbes:
- Companies that lead in customer experience outperform laggards by nearly 80%.
- 84% of companies that work to improve their customer experience report an increase in their revenue.
- 73% of companies with above-average customer experience perform better financially than their competitors.
- 96% of customers say customer service is important in their choice of loyalty to a brand.
- 83% of companies that believe it’s important to make customers happy also experience growing revenue.
- Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.
- 73% of consumers say a good experience is key in influencing their brand loyalties.
- 77% of consumers say inefficient customer experiences detract from their quality of life.
- Customer-centric companies are 60% more profitable than companies that don’t focus on customers.
- Loyal customers are five times more likely to purchase again and four times more likely to refer a friend to the company.
These data indicate that companies wishing to maintain their leadership in the industry that they play must focus on loyalty and rewards and customer experience management.
This year, the 8th Customer Lovefest is bringing in fresh ideas from different companies like 711 Cliqq, Paymaya, Max Restaurant, St. Luke's Medical Center, Alps Black, Zap, Pushkart.ph, Oxytocin, Dentus Aegies Network, and Kantar Media.
All speakers of these companies will be sharing insights on how to leverage loyalty and rewards, digital, and customer experience for the tremendous growth of your company.
For participation and sponsorship, click here: http://www.customerlovefest.com/join/
Exlinkevents is the producer and organizer of the 8th Customer Lovefest - it is one of the top event management companies in the Philippines.
- Friday, October 04, 2019
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The 3rd Event Management 101 Conference 2019 is set this Thursday, September 26 and will run until September 27, 2019, at Tower Club Makati City.
The 3rd Event Management boasts thought leaders from the Event Management Industry in particular experts in Meetings, Incentive Travel, Conference and Exhibition (MICE).
The MICE Industry contributes to 6x income to the tourism of the country. The main reason is MICE attracts business travelers.
The 3rd Event Management 101 Conference will have the following topics and speakers:
- Event Planning by Karem Miranda, Acting Head of the MICE Department, Tourism Promotions Board;
- Event Logistics and Operations by Deedee Ledonio, President, Coltrans;
- Event Marketing by Orly Ballesteros, COO, Exlinkevents;
- Event Design by Monette Iturralde-Hamlin, President, TeamAsia;
- On-site Management by Dexter Deyto, General Manager, UBM Exhibitions
- Event Budgets and Contract by Pam Pascual, President, World Trade Center
- Event Risk Management by Orly Ballesteros, COO, Exlinkevents
- Event Evaluation and Assessment by Xiameer Valdeavilla, Founder, RX International Events and Marketing Consultancy
- MICE Philippines: Beyond the Challenges by Jose Luis Yulo Jr., Chairman, Centrex
- Workshop Panelists are Sonia Sayaman, General Manager, Alta Fair Exhibits, and Michelle De Ocampo Ballesteros, CEO, Exlinkevents
The Philippine MICE Academy and Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS) are the organizers of the event in partnership with Exlink Management and Marketing Services (Exlinkevents).
- Tuesday, September 24, 2019
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The IPSUM JPX - 50th National Marketing Conference 2019 is set this September 19, 2019 at OKADA Manila.
This is the first country-focused Brand Marketing Conference of the Philippine Marketing Association (PMA).
Bringing Together the Top Minds Behind Japanese Global Brands
IPSUM JPX presents an impressive slate of speakers, featuring some of the top Japanese global companies. The one-day event will be further divided into three Tracks, with industry leaders discussing Japan’s distinct Culture, Leadership, and Innovations.
Attendees can also look forward to experiential cross-cultural expositions, educational discussions on best practices and innovations, and an engaging series of marketing workshops and networking activities at IPSUM JPX.
JPX: Culture
Through the years, Japan has evolved into one of the most unique cultures in the world, marrying the traditional and the modern to create a completely new identity.
IPSUM JPX aims to look closer at how Japan’s distinct customs and lifestyle practices have made globally-recognized products and brands. From organization to hospitality, the Culture Track will host such speakers as Christine Dychiao, the First Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura, All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; and Takashi Oya, Okada Hotel’s President.
There will also be a Panel Discussion on the passion for Japanese culture, moderated by Carlo Patrick Torres, Vlogger, and Cosplayer. Panelists for this segment will include Jerome Villanueva, the Founder of Voltes V Documentary; Dr. Blue Soon, an International Trainer on Pokemon-Go; and JJ Yulo, a Food Travel Organizer for Japan.
JPX: Leadership
A global leader in business, Japan offers a wealth of marketing and branding insights from their ways of doing business, best-in-class systems, and brand mantras that have made Japanese leadership a global force. At IPSUM JPX, attendees can look forward to hearing from Kazuhiro Ozawa, President and CEO of Canon Marketing (Philippines) Inc.; Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako Okamura, ASPAC - Dentsu Aegis Network Philippines’ Executive Creative Director.
The Leadership Track will also include a Panel Discussion on Japanese cult brands in the Philippines such as Onitsuka, which will be represented by Christian Herradura, Co-Founder of the Onitsuka Tiger Shoe Club of the Philippines. This segment will be moderated by Carlo Ople, who is the Founder and Host of Unbox.ph, and the Vice-President for Digital Strategy and Consumer Disruptive Business at PLDT/Smart.
JPX: Innovation
Forward-thinking and solution-oriented, the Japanese are pioneers in developing new methods and ideas. Zeroing in on this spirit of ingenuity and its role in creating revolutionary
products, IPSUM JPX will feature innovative companies that have redefined the Filipino retail experience.
One of the brands guests can expect to hear from is Family Mart, represented by Henry Albert Fadullon, President of Philippine FamilyMart CVS.
Gathering world-class experience, education, and engagement all in one place, IPSUM JPX highlights the best of Japan’s branding, cultural affiliations, and business mindset to the heart of Manila for a one-of-a-kind Marketing Exchange.
“We are bringing great brands and great minds
together for a creative exchange of ideas, best practices and innovations. The IPSUM JPX world stage will be bustling with energy, success stories and thought-provoking discussions,” says Jos Ortega, overall chairman of IPSUM JPX.
“As we mark our 65th anniversary, the Philippine Marketing Association is especially proud to present the first marketing conference of its kind in the country,” shares PMA President, Ms. Faith Abano. “Through IPSUM JPX, we realize our goal of creating a platform for Filipino Marketers to
learn and exchange best practices from all over the world, so that, in turn, we can work together to further elevate the caliber of Filipino brands and entrepreneurship.”
About IPSUM
Redefining Marketing Conferences, the word “IPSUM” refers to the world stage of marketing, and with this, the Philippine Marketing Association (PMA) aims to create a platform for Filipinos to learn and exchange global insights and expertise. A restrengthening of the PMA’s annual National
Marketing Conference, this event will highlight a chosen country each year, with the vision of allowing Filipino Marketers to dive deeper into international cultures and economies in order to gain a better understanding of the best international brands, businesses, and experiences.
About the Philippine Marketing Association (PMA)
Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve
as the policy-making and the recommendatory arm of the government on marketing-related issues.
Today, the PMA remains the leading institution for marketing excellence in the Philippines.
- Thursday, September 12, 2019
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The Business Expo for 2019 you should visit is the 10th Philippine Business and Entrepreneurs Expo (PBEX) set this August 30 - September 1, 2019, at Megatrade Hall, SM Megamall.
PBEX is the ultimate Business Expo for the following reasons:
1. See Over 200 Exhibitors
Businessmen and entrepreneurs can see 200 exhibitors participating in the event.
This provides a bigger opportunity to discover potential business partners and new investments.
2. Business Development Forum
As a business expo, PBEX features the Business Development Summit, an event that provides information on how to successfully fast track the success of your business.
Successful entrepreneurs like RJ Ledesma, Jorge Noel Wieneke, RT Ilagan, Candy Mauricio, Sonia De Guzman and Jerry Ilao.
For participation, you may click here.
3. Business Financing and Security Summit
The Business Financing and Security Summit is another highlight of the business expo.
The event is about how to look for financing for your business and how to safeguard your business against any security threats.
These are the speakers for the event: Mr. Patch Dulay, Founder, and CEO, Spark Project, Atty. James Dennis C. Gumpal, Chief Legal Officer, University of the Philippines - Manila, Ms. Anna Lee Serrano, Senior Accounts Management Specialist, Small Business and Guarantee Finance Corporation, and Police Lieutenant Colonel Irene C. Cena, Chief of Cyber Security Unit, PNP Anti Cybercrime Group.
For registration, click here.
4. Digital Promotion and Online Influencers Forum
The importance of digital promotion and online influencers to the success of the business is more than ever a necessity.
It can tilt the balance of a company's future from zero to everything.
Having recognized that PBEX as a business expo created an event to help entrepreneurs understand this tool better.
For registration, click here.
5. Free CDO Negosyo Seminar for Meat Processing
Meat processing is on the rise. Filipinos love consuming meat. CDO as one of the leading meat processing company in the country offers a free negosyo seminar.
As a highlight in this business expo, the event offers a great opportunity to Filipinos to start their business in this easy to run business.
For registration, click here.
6. A lot of Supporting Organizations
PBEX is supported by Ka Entrep, Rotary Clubs, Innerwheel Clubs, Pasig City Chamber of Commerce, PCCI, PMA, and many cooperatives in the country.
If you want to visit, register here.
Exlink Management and Marketing Services Corporation (Exlinkevents) is the producer and organizer of the event.
Exlinkevents is one of the top business events organizer and MICE Planner in the Philippines.
- Thursday, August 22, 2019
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The Business Development Forum is set this September 1, 2019, at Megatrade, SM Megamall.
The Business Development Forum aims to educate upcoming entrepreneurs and existing entrepreneurs shortcuts to success by providing experienced and successful entrepreneurs as resource speakers.
The speakers of the forum are:
- RJ Ledesma, Co-Founder, Mercato Centrale
- Jorge Wieneke, Founder, Tokyo Tempura
- RT Ilagan, President, Ka Entrep
- Jerry Ilao, Founder, Olearn
- Candy Mauricio, HROD Consultant
- Sonia De Guzman, Accounting Consultant, and Lecturer
The forum topics are:
- Why Become an Entrepreneur;
- Finding Your Niche Towards Prosperity;
- Battle-tested - Surmounting the Challenges of Entrepreneurship and Becoming Victorious;
- Managing Mental Well-Being in the Workplace,
- Strategic Financial Management Best Practices,
- Digital Transformation for Business Development.
https://forms.gle/9BgQVq2UyR9Kgwug6
Exlink Management and Marketing Services Corp. (Exlinkevents) is the organizer and producer of the event. Exlinkevents is one of the leading events management and mice planner in the Philippines.
- Monday, August 19, 2019
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The Stores Asia Expo 2019 is set this August 15-16, 2019 at SMX Convention Center. The expo is a co-located event of the National Retail Conference and Expo.
The Stores Asia Expo is the premier event for retail in the Philippines. This is the expo where you can meet suppliers for your retail requirements.
One of the innovations that have become one of the main highlights of the event is the Retail Learning Lab. The Retail Learning Lab is a free seminar for upcoming retailers aimed at helping the improve and grow their retail business.
This year the Retail Learning Lab offers the following topics are:
Day 1
EXPO BIG IDEAS: RETAIL STORE OPERATIONS
- Innovating the Retail Operations and Reinventing the Retail Store Owners & ManagersFrancisco Dela Cruz, Jr. (Retail Consultant and Trainer)
- Data-driven Digital Advertising: How to Maximize your Marketing Campaigns Erwin Razon (Director, Strategy and Business Development), INNITY PHILIPPINES
- The Importance of Candidate Experience and How it Affects your Employer Brand Jay Ramirez (Business Manager, Asia Pacific), TALKPUSH
- THE RETAIL REVOLUTION: How AI is Shaping In-Store Customer Experience Raphael Layosa (CEO), RTL GATE TECHNOLOGIES
- 7 Steps To Customer Loyalty: Dos and Don'ts, Terence Lok (Chief Operating Officer), ZAPGROUP, INC.
PEOPLE IGNITE ORGANIZATIONAL DEVELOPMENT AND TRAINING
Day 2
EXPO BIG IDEAS: SHOPPER MARKETING
- Data, Data, Data: A Complete Shopper Marketing Guide on How Insights Fuel Retail Solutions, Raj Afable (Retail Solutions Director), LINAWSIGN ADVERTISING
EXPO BIG IDEAS: LINKEDIN FOR BUSINESS
- The 4 P’s of Leveraging LinkedIn for Success in the Retail Industry, Virginia Bautista (LinkedIn & Personal Branding Trainer, Speaker & Consultant), VB CONSULTING
EXPO BIG IDEAS: CONNECTIVITY AND TECHNOLOGY
Presented by:
Edsel Paglinawan (Product and Innovation Head)
EASTERN TELECOMMUNICATIONS PHILIPPINES
EXPO BIG IDEAS: REAL ROI WITH CHATBOTS
- Chatbots Disrupting the Retail Industry: Ways on How Chatbots can Improve e-Commerce Sales and Customer Service, Ivy Barnachea (Head of Operations), CHATBOTPH
EXPO BIG IDEAS: LEVERAGING RETAIL TECHNOLOGY
- Technology Driven World: Catching up on the Speed of Business, Eric M. De Leon (Country Sales and Operations Director), SNAPCART GLOBAL
EXPO BIG IDEAS: VISUAL MERCHANDISING AND DISPLAY
- Architecting a Remarkable Visual Merchandising and Display Techniques: What Retailers Need to Do, Arnel Guinoo (Assistant Visual Merchandising Manager), AUTHENTIC CAPS DISTRIBUTION
EXPO BIG IDEAS: CREATIVE STRATEGY
- Design Thinking 101, Rock Cleo (Founder, Design Thinking Consultant / Visual Communication Expert), KIOKKI VISUAL MARKETING AGENCY
EXPO BIG IDEAS: FUTURE OF HR ANALYTICS FOR RETAIL
Using Human Resources (HR) Analytics to Increase Sales and Customer Satisfaction
Dr. Marshall Valencia (President / Director, Research & Analytics)
PREMIER VALUE PROVIDER
EXPO BIG IDEAS: COMPETITIVE MARKET INSIGHTING AT WORK!
Trends & Innovations on Market Insighting (Human Expertise and Technology)
Ana Maria Barcelon (Market Insighting Consultant)
EXPO BIG IDEAS: BOOSTING YOUR BUSINESS WITH AUTOMATION
Rethinking Retail with Automation
Philippe Anthony C. Bautista (Sales Director)
AIAH
The Retail Learning Lab is free, register click the link: https://forms.gle/ggH71AGdNcN8WxcVA
Exlinkevents is the Event Manager of the Stores Asia Expo 2019. For inquiries and partnership call te. no. 633-0153 or email info@exlinkevents.com
Exlinkevents is one of the premier MICE Planner in the Philippines.
- Tuesday, August 06, 2019
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As an entrepreneur,
you are always on the lookout for ways to grow your sales. There is no doubt,
sales is the lifeblood of your company.
In this day and age
of technology, there is one marketing tool that gives you the biggest
opportunity to increase your sales, without burning your pocket.
This marketing tool
is exhibitions.
Joining exhibitions
gives you the following sales benefits:
1.
Discover and Identify New Groups of Customers
When you join
exhibitions, you will be able to discover and identify new groups of customers
that you will never thought exist and match your products and services.
This is one benefit
that you must always be on the lookout when exhibiting.
By new groups of
customers, it can be a new geographic market, or demographic market.
2.
Expand your Distribution Channels
Exhibition visitors
are searching for new products and services to distribute.
Indeed, if you are
able to deal with several of these potential distributors who are already
established and have a vast network, expect to see your distribution channels
grow and become robust.
3.
Find New Dealers
One of the
objectives of exhibition visitors is to become a dealer of a particular product
or service present in the expo.
If you are lucky,
you can be one of those companies signing a lot of dealers during the event.
Definitely, this
will give you a very high Marketing ROI. This will more than justify the reason
for your participation in the exhibition.
4.
Insights on the Potential Success of Your New
Product
One of the best ways
to get a huge amount of data with regards to your new product is during your
participation in the exhibition.
The amount of
visitors that will be in your area, and the amount of feedback and data that
you will generate such as sales, usability, likeability and viability, to
mention some, will give you precious insights to the potential success of your
new product.
5.
Increase your profitability
There are two things
to make your organization become profitable, one is reduce cost, and the other
is to increase sales.
Exhibitions allow
you to increase your sales, thus increasing your profitability.
Think of the profits
that you will let go if you will decide to just remain inactive. Of course, you
know very well, inactivity will do you no good.
It is only by being
aggressive, making wise marketing decisions that you will be able to increase
your profitability.
Joining exhibition
is a wise move. This is a move that assures you that at any given time you can
expect to increase your profitability.
- Tuesday, July 23, 2019
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The 3rd Event Management 101 Conference is set this September 26-27, 2019 at Tower Club, Paseo De Roxas, Makati City.
This conference aims to jumpstart the career of professionals wanting to enter the business event management industry.
Now on its third year, the event management 101 attracts different marketing, sales, owners and events professionals who are tasked to implement events in their respective industries.
The event management conference also attracted graduating students looking to further enhance their competencies in this exciting field.
Thought Leaders as Speakers
One thing that makes the conference special is the line-up of speakers who are all practitioners and thought leaders in the business event management industry.
Most of the speakers are part of the Philippine MICE Academy - an institution the promotes and educates the business events management industry on how to be at par with our international counterparts.
MICE stands for Meetings, Incentive, Convention and Exhibition.
Two-Days of Learning and Networking
Participants in this 3rd run will surely enjoy and benefit from the event designed to educate and expand your network.
Best of all, after the event, you will have a newfound confidence in handling and managing your events.
Very Limited Seats, So Reserve Your Seat and Your Team Now
The 3rd Event Management 101 accepts a limited number of attendees. It is best to reserve your seats now! Call 633-0153 or click this link to register. If you have inquiries, you may also email info@exlinkevents.com.
Exlink Management and Marketing Services (Exlinkevents) in partnership with Philippine MICE Academy, and Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS) produced and organized the event.
- Monday, July 22, 2019
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In the frenzy of going digital in promoting your products and services, is joining exhibitions still a viable option?
The answer is a resounding yes!
Micro, Small and Medium Companies (MSME) should join exhibitions. There are a lot of benefits that await companies in joining exhibitions.
1. EXPAND YOUR BRAND AWARENESS
If the public and your target market do not see you you don’t exist. The consumer and business buyer behavior remains the same, you have to be present where they are.
Exhibitions are one of the mediums where they go and look for business opportunities.
Take note that one thing special about exhibitions are that the visitors gave their time and exerted effort to come to the venue and take a look at the event.
It means they are very much interested. You have their full attention, and all you have to do is engage them, and hope that they are persuaded to become your business partners.
2. GET QUALITY NETWORKS
Exhibition gathers people that you will never meet and talk within any other place.
Gain more quality connections and expand your network – exhibitions can do that for you.
It is the reason why exhibitions never get old. It will always be a special place where you can source out great connections.
3. HAVE AN AFFORDABLE MARKETING TOOL THAT DELIVERS IMMEDIATE AND EXTENDED ROI
There are a lot of promotion tools to choose from but one thing that distinguishes exhibition is its affordability that is never hard on the pocket of MSMEs.
You can join exhibition and open doors of possibility for your company. Best of all, you can measure immediately the Return-On-Investment (ROI) of your participation.
Lastly, enjoy extended ROI of your investment as some clients that saw you during the exhibitions may call you after a month or when the time they needed your products and services.
4. GET A WEALTH OF INFORMATION ON YOUR COMPETITION AND INDUSTRY
Information is precious. It can provide you a competitive edge that can spell your big success in the industry where you operate.
Exhibition gathers the industry players; this becomes a center of information – a wealth waiting for you to tap.
Exhibition is a competitive intelligence tool where you can find the latest trends and innovation happening in your industry.
5. INCREASE YOUR SALES, CLOSE MORE DEALS, FIND BUSINESS PARTNERS AND INVESTORS
Joining exhibitions will give you the additional sales you are looking for. Again, remember the visitors came to the event interested in transacting or on the hunt for products and services like yours.
It follows that you will close more deals that you can never have if you are not part of the exhibition.
- Thursday, July 18, 2019
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