Sales Skills is More Critical for Business Success in 2019
Monday, December 10, 2018
The explosion of technology is changing the way
we do business.
However, it does not mean that the tried and
tested selling skills for B2B and B2C are outmoded. Technology only made it
more efficient and powerful.
Scanning the landscape of technology, the CRM
solutions offered data that we can use for insights. These insights led us to a
better decision-making, and faster conversion in our sales pipeline.
Sales Skills is More Critical for Business Success
Given the technology explosion, and the ease of profiling
your prospects. The selling skill, which revolves around the ability of the
salesperson to create meaningful human connection and establish trust, becomes
the differentiation.
Yes, it is still is a one thing that will differentiate a
winner from the loser.
This is the main reason why more than ever; the sales person
must develop his total personality to fit the rigors of the sales work.
According to Daniel Pink in his book “ To Sell is Human”, “To sell well is to convince someone else to
part with resources—not to deprive that person, but to leave him better off in
the end.”
Taking
this into consideration, it is the power to influence and persuade as a human
being that will put the sales person like you in a position to win and be
successful.
Internal Motivation is the Key to A Better Selling Skills
Technology explosion is our reality. Most of the current
crop of sales professionals and companies depend on it.
However, the notion that technology automatically guarantees
sales success is a myth.
We need technology to guide us in our faster and wiser
decision-making and pinpointing of sales opportunities. But most of the sales
success lies in the sales force.
The external motivation like rewards and incentives can help
companies achieve sales target. As to how far, it is limited and temporary
success.
It has been proven that internal or intrinsic motivation of
sales people is the most effective trigger for sales success.
"Intrinsic
motivation occurs when we act without any obvious external rewards. We simply
enjoy an activity or see it as an opportunity to explore, learn, and actualize
our potentials." [www.verywellmind.com]
The challenge now is how to nurture and stir this internal
motivation of your individual sales staff.
The Science of Selling Skills
There is a science of selling skills. Regardless of the
changing competitive landscape, the science of selling is there. It just keeps
on evolving.
The selling process is part of the selling skills. Although
through the years, the selling process is changing.
Again, thanks to technology there is a vast improvement in
terms of connecting to clients using the selling process.
As for the sales management, the monitoring of the sales
funnel down to the conversion to clients becomes easier. Even predicting the
sales output is easier.
The Selling processes are as follow: (1. Prospecting and Qualifying, 2.)
Pre-Approach, 3.) Approach 4.) Presentation and Demonstration, 5.) Handling
Objection, 6.) Closing the Sales, and 7.) Follow-up, these have changed
drastically depending on your industry.
Still the Selling Process is there and it is up to you to
tweak it in accordance to your industry needs.
In addition, it is up to you to create a strategic edge
compared to your competitors when it comes to using and innovating the selling
process.
Intrinsic Motivation + The Science of SellingProcess Innovation + Sales Technology = Sales Success
The combination of these three important elements will lead
you as a sales manager or owner of the company to overachieve.
Most of the times, as mentioned, sales managers tend to
focus on the technology and selling process.
It is now an imperative for sales managers to learn more how
to stimulate the internal motivation of sales people to make them more
productive.
Lastly, learning how to light the intrinsic motivation of
your sales people saves the costly high turnover of sales staff.
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