- Thursday, November 22, 2018
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The Registered Marketing Professional Aspirants for 2018 |
Registered Marketing
Professional (RMP) aspirants took the exam today at the Asian Institute of
Management.
The number of RMP aspirants
increased this year by 50%. RMP aspirants came from different universities in
Metro Manila and nearby province.
This year is the ninth year
that the Registered Marketing Professional (RMP) certification exam is being
conducted by the Junior Achievement Worldwide – an international organization
that aims to spread entrepreneurship and raise the standards and competencies
of graduating students in the Philippines and the world.
The Registered Marketing
Professional certification is very important as it raise the competency level
of graduating marketing students in the country.
Certification is one of the
tools that help the companies to receive qualified and competent workforce.
For aspiring graduated
students of marketing, RMP after their name validates their knowledge and
competencies in marketing. RMP makes them confident and qualified to tackle the
challenges that the corporate world poses.
In fact, all over the world
certification is a means to validate and provide an edge to graduating students
and professionals.
Besides the exam today,
November 10, 2018, there will be another exam this coming November 17, 2018 at
the Asian Institute of Management.
In addition, RMP exams are
also scheduled in Baguio, Tuguegarao, Naga and Davao City.
Next year, there will be
another exam this January 2019 for Metro Manila.
* * *
To help you succeed in your dream to be a Registered
Marketing Professional, you may enroll at Success Institute Philippines. The
institute will help you gain more confidence and prepare you on the challenges
of taking the RMP exam. Call tel. no. 633-0153 or visit www.successinstituteph.com.
- Saturday, November 10, 2018
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The high cost of staging
events because of the current economic condition of the Philippines might
affect events management in 2019.
The unchanged inflation rate
of 6.7% this October 2018, and the forecast of experts that this condition will
continue if no dramatic actions are taken by the government will have an
telling impact on the event management industry.
Add the fact that the peso
currency recorded a 7% slump this year. Companies across the board will display
a changed of direction and approach in using events in their marketing
communication strategies. A direction marked by conservatism and caution.
Creative Events Management
The situation forces event
management companies in the Philippines to offer more and cut cost in order to
attract the reluctant clients.
Creative solutions are now
in demand in order to survive this quagmire.
Event management companies
in the country must look at the cost of staging an event and re-adjust and
recalibrate those that are taking much of the budget.
Even the size of the event
will undergo examination. Is it wise to downsize the event and focus on the
right attendees that needed to be in the event?
Event managers must
contemplate these two critical questions.
Alternative Venue
Venue cost for local event
management companies is one of the big pies in event management budget. The
challenge is to find affordable one, yet the objective of the event is not
sacrificed.
The collab spaces are poised
to benefit from this adjustment.
Conscious Navigation
As of now, we cannot quantify the impact on the event
management industry of the rising cost because of inflation and currency slump
that the country is experiencing.
But the clarion call is clear, navigate consciously and
adjust our strategies in order to survive and thrive in this difficult
situation.
- Wednesday, November 07, 2018
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