On Quality for Event Managers
Sunday, June 04, 2017
Delivery of quality is an
aspect of event management that clients look for.
There are two levels of
delivering quality. First, deliver quality by delivering the agreed scope of
work that the clients wanted you to do. This is called the technical delivery
of quality.
Second, we are in a business
of relationship and the clients are humans too. This is the reason why deliver
quality based on emotion.
How? Surprise the clients,
do the extra mile, make a real connection and let the clients feel how involved
and invested you are in the success of his event.
Most of the times, the first
level of delivering quality is achieved. But clients do not make a repeat business
after that. We scratch our head what happened. What have we overlooked to lose the
business?
The answer resides in the
second level. It is up to us to figure out and work harder to fulfill that
second level of connection.
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