Why Events and Meetings Matter
Thursday, May 25, 2017
In this digital age, do we still need physical
events? Do we still want Face-to-face events that force us to travel in a
different place and survive traffics that block our way before we arrived
successfully in the target venue of the events and meetings?
Surely, online meetings, webinars, app based
communication are way too comfortable that it can be the best possible
alternative to physical events and meetings.
These are just some of the questions and factors that
must be answered, and when answered tilts the scale to the advantage of the digital
space as a means to meet and create event virtually.
But hold your horses before you conclude that we must
pour our efforts to virtual meetings and events. According to Janet Sperstad, CMP “Meetings and events are the strongest way to influence
someone, because 95 percent of communication is nonverbal. So when you get
together with people, whether it’s a thousand people or 10, you have a bigger
opportunity to influence decision-making and creativity, because bringing
people together brings in different perspectives.”
It is one of her findings in
her research on meetings and events, and has greater implications on how we
should view meetings and events in relations to our business and social lives.
She also quips, “At the end
of the day, we are all human.” This means that we will always love to meet and
do an event that allows us to be with others face-to-face.
Bottom line, people gathering
in one place, sharing stories, shaking warm hands and ending with a wave of
hands to say goodbye create meaningful connections, that the digital space
cannot duplicate or rival.
And with meaningful
connections, meaningful decision-makings are just around the corner.
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