You're just about to go home when your boss told you to re-send the email that you sent him earlier. the problem is, you don't have a data connection. You see a silver lining in the form of a 7-Eleven store which has a WiFi connection open for those who have their Every Day! Rewards card. Lucky you.

7-Eleven Philippines introduced its Every Day! Rewards three years ago, and one of its features is their points-to-WiFi data conversion, where 1 reward point is equal to 20MB of WiFi data. to get points, buy items at 7-Eleven stores, show your Every Day! Rewards card or CLiQQ app before the transaction, and get points for every Php50 spent. This approach is simple.

While the speed varies from branch to branch, this feature is loved by its customers, and this is among the reasons why some go to 7-Eleven frequently.

Combined with the CLiQQ mobile application, this has made transactions more convenient, as the mobile app doubles as a rewards card as it includes the card's bar code. Tapping into users with mobile phones is very effective for 7-Eleven, and eventually other brands will try and follow the same effort that they've done. That's what you get by loving your customers.

This is the third part of our "Love thy Customer" series as part of the preparations leading to the 2016 Customer Love Fest. This series will look back at the best customer relationship, rewards, loyalty and experience practices done by various businesses over the years. There's more case studies to reminisce to, and we'll be talking more about it in the next few weeks.

The Customer Love Fest will happen at the New World Hotel, Makati on October 20 to 21, 2016 from 9am to 5pm. This event will feature key resource speakers and the latest concepts in customer loyalty, rewards and experience. Join in on the fun and don't be left out.


This event is produced and organized by Ex-Link Management and Marketing Services Corporation, a business organizer in the Philippines. For more information, call telephone numbers 633-01-53, 643-38-87, mobile number 0920-981-4376 or send an email at info@exlinkevents.com.

Ex-Link Events is also on Facebook, Twitter and Instagram.