April 2016

Tourism Lifestyle & Business Expo entertains everyone at the Glorietta

Tourism Lifestyle & Business Expo

Friday, April 29, 2016
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Tourism Lifestyle & Business Expo gives back to Dumagat children and youth

Tourism Lifestyle & Business Expo

Monday, April 25, 2016
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Find your summer stay at the Tourism Lifestyle & Business Expo

Tourism Lifestyle & Business Expo

Friday, April 22, 2016
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Using AIDAR Model in Events Management | Event Management Philippines

AIDAR Model Event Management Philippines

As an exhibitor, a company who uses heavily trade show and events in your marketing mix, it is best to understand the AIDAR Model in order to justify your investment and effectively maximize this platform.

A – wareness

How do you attract the visitors of the event?

It is not enough that you join and a booth, usually 2m x 2m, is given to you and come actual event wait for visitors and hope they give you their time and attention. You have to create activities and gimmicks in order to attract and maximize your reach or awareness to the show visitors.

Sometimes, it is not about how big or small your promotion space is. It is the preparation and strategy on how to attract the show visitors to visit your booth.

Your Action Plan: Create a Booth Design and Activities that is Better than others.

I - nterest

So now they are in your booth. Now what?

Your promotional space must have sales representatives that are engaging and knows how to present your products and services properly.

Your sales representative must know how to pique the interest of your booth visitors.

Most of the times, you must have an elevator pitch that explains in the shortest possible time the benefits that the show visitors will have should they partner or purchase a product in your company.

Your Action Plan: Train your people and ensure their product knowledge is 100%.

D - esire

While presenting the benefits of your products and services to your show visitors, your sales representative have a very short window of opportunity to convince these visitors that they need to partner with you or that your products will satisfy their needs and wants.

You must create “a sense of urgency” strategy that will hit the heart of your target audience.

Your Action Plan: Create Closing the Sales Scripts and Strategies.

A – ction

During your conversation, you must be able to convince your target customer or show visitor to take an action by becoming your business partner or purchase your products and services.

If you have a high ticket products or services that will require more time to decide, you must make your target visitors or market hot on your offering.

Often times, a lot of companies offer enticing discounts and product bundles that show visitors can only get during the actual expo or event. This strategy is proven to be effective.

Your Action Plan: Close the sale and offer different options that will convince clients to give you their business. Empower your sales staff.

R – epeat Purchase

The goal is to have a repeat purchase or increase the customer lifetime value (CLV). This means that after the trade show or event, you must continuously follow-up or engage with your new business partners and customers in order for them to continuously patronize your products and services.

Your Action Plan: Repeat the process. Create a loyalty program. Always innovate because the client’s behavior is constantly changing.

In Conclusion

Trade Show and Events are powerful platform in the marketing mix that you can maximize to its fullest potential by understanding and using AIDAR Model.

Having a clear understanding of this AIDAR Model, you will be able to create the right actions, strategies and tactics that will ensure that you will have a great Marketing ROI.

At the same time, keep your clients for doing business or repeating their purchase to your company a lot of times.

Friday, April 22, 2016
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Be entertained at the Tourism Lifestyle & Business Expo this April!

Tourism Lifestyle & Business Expo

Friday, April 22, 2016
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It's "Usapan sa Glorietta" Day at the Tourism Lifestyle & Business Expo

Tourism Lifestyle & Business Expo

Thursday, April 21, 2016
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Join worthy causes at the Tourism Lifestyle & Business Expo

Tourism Lifestyle & Business Expo

The Tourism Lifestyle and Business Expo at the Glorietta Activity Center brings in various products, businesses and ideas in one of Makati's busiest hubs.

It's not just all business at the Expo - you can also take a look at non-government entities inside, such as the Philippine Red Cross, the UNHCR, World Vision and CHEERS Corporation. All of these organizations conduct humanitarian causes, but they have different functions.

The Philippine Red Cross has been helping the people for 69 years and counting, offering medical assistance to those in need, especially during times of calamities. They are also one of the major blood suppliers in the country through their National Blood Services, which they will share on the first day of the Expo program.

The United Nations High Commissioner for Refugees (UNHCR, also referred to as the UN Refugee Agency) is mandated to protect and support internally displaced persons, and World Vision is the world's largest childrens' charity, helping 100,000 chldren to fulfill their dreams through their child sponsorship program.

Last but not the least, training institution Community Health Education Emergency Rescue Services (CHEERS) Corporation will share their knowledge in emergency care on the first and last day of the expo.

These charitable organizations are coming to the TLB Expo, so if you have a heart for humanitarian works, come see them.

Don't miss the Tourism Lifestyle & Business Expo at the Glorietta Activity Center this April 26 to 28, 2016, Tuesday to Thursday. Join the discussion online using the hashtag #TLBExpo.

The Tourism Lifestyle & Business Expo benefits Dumagat children of Brgy. Calawis, Antipolo City. This is a fund-raising event of Miss Tourism Philippines, Glorietta - Ayala Malls and Ex-Link Events as the event organizer and marketer.

This event is organized by Ex-link Management and Marketing Services Corp, a Business Events Organizer in the Philippines. For partnerships, call tel. no. 633-0153, 643-3887, or email info@exlinkevents.com.

Ex-Link is on Facebook (facebook.com/exlinkevents) and Twitter (@exlinkevents).

Thursday, April 21, 2016
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Organique Açaí comes to the Tourism Lifestyle & Business Expo!

Tourism Lifestyle & Business Expo

Wednesday, April 20, 2016
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Three things to know about the Tourism Lifestyle & Business Expo at the Glorietta this April 26 to 28

Tourism Lifestyle & Business Expo

Wednesday, April 20, 2016
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There's more to art at the Tourism Lifestyle & Business Expo!

Tourism Lifestyle & Business Expo

Tuesday, April 19, 2016
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MX3 comes to the Tourism Lifestyle & Business Expo!

Tourism Lifestyle & Business Expo

Monday, April 18, 2016
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5 Insider Tips for Event Management Job Applicants | Event Management Jobs

business event management philippines

So you want to break into the event management industry. You envision yourself taking part in this very exciting industry.

In your mind, the school events that you are involved in are enough to push you inside the event management industry.

In your mind, given an ample time you will be able to head or implement the event of your dreams.

But surprisingly, after being hired, you find yourself that what you envision is different from what you are currently doing and experiencing.

Reality Bites!

These scenes are repeated over and over again from applicants who thought that event management industry is easy and that the school event projects are very much the same from the events outside the schools.

Here are 5 insider tips to avoid being shocked, when you enter the event management industry.

1. Make Sure You Are Willing to Do Hard work

You are an officer in your school, and you are used to delegating tasks to your peers. For you, the stress of studying and passing your subjects and the successful implementation of your school events to which you headed are more difficult than events outside the school.

Indeed, it is logical, you are now a professional and more focused on performing your job than you are when you are still in the school.

But being part of an event management industry, and as a rookie, you will be given multiple tasks, and sometimes, it has profit implications. If you do wrong your event company can lose big money.

Having said this, make sure you are willing to work hard, and work long hours daily in order to perform your functions.

At the same time, make sure you can see yourself doing this day-in, day-out for many years because stamina is very important in being inside the event management industry.

2. Make Sure You Love Learning

Often times, students who graduated stopped learning. If you happen to enter the event management industry, never stop learning. Learn different subject areas. This will enrich you and help your clients arrive at creative solutions.

I have a lot of staff that stopped learning. Predictably, they are all gone with our organizations. Event Management is an evolving industry. Be sure to learn everyday and learn a lot of subject matter.

In addition, when the honeymoon period is gone and you now face event management as a constant companion it becomes a grind that can tire you if you will fail to learn or find something new with your tasks.

3. Make Sure You Love Interacting with People

You must love interacting with people. You are always working with teams, talking with clients, partners and suppliers.

If you love working alone, the event management industry is not for you. If you don’t want coordinating and communicating with people every moment of your work, this event management industry is not for you.

Lastly, even if you are on a rest day, people will call you up on certain event management matters, so always be ready to communicate and interact with them. After all, if you have an event, you are expected to work and be available 24/7.

4. Make Sure You are Results Oriented

“Don’t confuse activity for results”, this is according to the famous coach John Wooden.

Always be results oriented, not activity oriented. Your supervisors wanted results and, with their experience, know whether you are just pretending to be busy or delivering the expected results.

Lastly, avoid Excusitis – a disease where a person always makes excuses for not performing their tasks.

If you are this person, you will never be successful in the event management industry or frankly, you have no right to be in this industry.

5. Make Sure You are Selfless

Event Management is a service industry. If you are selfish and don’t care for the people around you or with your clients, you will not be able to perform your functions well.

If you are after the money and the perks of event management, you will not be able to enjoy or have more of it if you don’t care with the well being of your organization, clients, suppliers and teammates.

In the event management industry, to be more, you have to do more.

In Conclusion

Event Management Industry is a serious industry and only people that possess passion, selflessness, love for social interaction, results-oriented and love for learning can become successful and deserve to inside the industry.

These people are also the future owners and leaders of the event management industry.

Saturday, April 16, 2016
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Love Hope Faith and Thomas Laureti comes to the Tourism Lifestyle & Business Expo!

Tourism Lifestyle & Business Expo

Saturday, April 16, 2016
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Grow your business more at the 7th Philippine Business & Entrepreneurs' Expo

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Friday, April 15, 2016
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5 Awesome Tips for an Effective Event Management | Event Management Philippines

business event management philippines

The event management industry is alive and kicking. A lot of companies in the Philippines are creating events to engage their target consumers, and rightfully so. Events are one of the best ways to connect and create a meaningful relationship with your customers.

Here are five awesome tips if you are managing or implementing event campaigns:

1. Know the Objectives

Often times we create an event for the sake of creating it, or we create an event for no reasons at all. Remember that events must forward the company's objectives. In most cases, it is all about AIDAR (Awareness, Interest, Desire, Action or Purchase and Repeat Purchase).

If you are event marketer, always remember the bottom line of events is to spur sales growth of your clients’ companies.

2. Know the Scope of Work

The agreed scope of work will allow you to focus your energy on what matters most. Not knowing the scope of work puts you in a no-win situation. At the same time, budgets are always limited and without the scope of work, you are in danger of going beyond the budget and losing profit. This is a very bad situation to be in.

3. Have a signed contract

Just recently, I had a small chat with a long time friend in the industry. She told me a horror story about a client who blames her for a key result area she is not responsible in her event servicing. The consequence was that she was not paid for some areas of her work.

Technically speaking, she can file a case against the client and she will win, the problem is she has no signed contract. She took the job based on her trust and zealousness to earn. But the client has poor values and now it’s too late for her to understand the implication of dealing with a shady client.

4. Have a Competent Supplier

You have the skills in event management, but you don’t have competent suppliers, and that will give you a lot of headache.

No matter how good you and your event management company if you do not have the right suppliers for the job, you are bound to experience a lot of glitches and blunders.

So right now, always choose your suppliers, make them part of your team. Create a power team as you become more experienced and accumulate a lot of suppliers in your different events.

Eventually, you will have a powerful team capable to handle any event challenges and produce excellent works.

5. Be passionate with your craft

Event management is a serious profession. You can never be perfect, and there is always room for improvement. This is an industry that is in constant flux. You always have to be on your toes.

You will never stay longer in this industry if you do not have the passion to be in this industry. For all the difficult clients, sleepless nights, missed meals, and overlooked critical details of your events – all these pressure pack micro moments, if you do not have the passion, you will easily give-up. But if you have the passion, you will have the will to survive and come-out victorious in the field of event management.

Wednesday, April 13, 2016
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Tourism Lifestyle & Business Expo entertains everyone at the Glorietta

Tourism Lifestyle & Business Expo gives back to Dumagat children and youth

Find your summer stay at the Tourism Lifestyle & Business Expo

Using AIDAR Model in Events Management | Event Management Philippines

Be entertained at the Tourism Lifestyle & Business Expo this April!

It's "Usapan sa Glorietta" Day at the Tourism Lifestyle & Business Expo

Join worthy causes at the Tourism Lifestyle & Business Expo

Organique Açaí comes to the Tourism Lifestyle & Business Expo!

Three things to know about the Tourism Lifestyle & Business Expo at the Glorietta this April 26 to 28

There's more to art at the Tourism Lifestyle & Business Expo!

MX3 comes to the Tourism Lifestyle & Business Expo!

5 Insider Tips for Event Management Job Applicants | Event Management Jobs

Love Hope Faith and Thomas Laureti comes to the Tourism Lifestyle & Business Expo!

Grow your business more at the 7th Philippine Business & Entrepreneurs' Expo

5 Awesome Tips for an Effective Event Management | Event Management Philippines

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